4. New Product For FererroRocher Valentines day Why We choose FererroRocher? -chocolate is synonym with love - One of high class chocolate brand -Create new product (limited edition)
5. Why we combine FererroRocher with strawberry? -Shape of strawberry -Usual Combination -Customers Favourite -Colourof strawberry
12. Competitor Godiva chocolatier Inc is a leading manufacturer of premium-quality chocolates. Godiva also sells its chocolates through direct-mail catalogs and via the Internet. Founded in Belgium, the firm has been owned since the 1960s by Campbell Soup Company and is now headquartered in the United States.
13. Similarities Both of this company selling chocolate Famous Chocolate brand Valentine special edition
15. Strength Godiva FererroRocher Packaging Good combination of flavour New and innovative idea High quality of chocolate Reasonable price. Served a strong chocolate in market and through product diversification High visibility High quality of chocolate Stores are almost available in almost every market More emphasis on sales promotion
16. Weakness FererroRocher Lack of product mix or product basket as other brands has No varieties other than chocolate candy .like wafer, milk drinks has been introduced yet . Godiva Packaging is not attractive Single manufacturing unit at one place lack of new technology to produce fine chocolates. Lack of innovative and designer chocolates in the festival season
17. Opportunities FererroRocher Create a new mix of a product in one basket Create a new flavour Example : strawberry mixed chocolate Increase personal relation outside of city Organize the event with public to introduce the product. Godiva More attractive packaging Get a new technology to produce fine chocolates. Innovate and design a new chocolate in festival season
18. Threats FererroRocher Price wars with competitor A new competitor in market. Cash flow. Godiva Many types of chocolate from others company Price wars with competitor
