1. BRAND IDENTITY
PRESENTATION July 2014

2. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Background
ON:SUBJECT is an Amsterdam-based consultancy for social
change. Services include marketing, project management and
facilitation.
Objective
To update ON:SUBJECT’s visual identity in order to attract
more ambitious projects and grow the organization.
Target Audience
Managers of small-medium size organizations, departments
or networks with a mission to affect social change. They have
vision, but struggle moving forward with limited resources and
unclear commitments.
Message
Get unstuck and build momentum for sustainability.
Competition
• Other facilitators.
• Generic communications consultancies.
• Sustainability experts.
Distinguishing Characteristics
• Co-collaborative approach.
• Multi-talented.
• Technical understanding.
• Reliable, fun to work with.
Creative Considerations
• The logo uses the fibonacci sequence - both pretty and
geeky.
• Red is an established colour. The logo complements it with
spring.
• Main needs: website, including other locations; business
cards; document templates.
Tone
• Bold.
• Playful.
• Systemic.
• No-nonsense.
• Adaptable.
Client Brief

3. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Mood Board

4. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Logo

5. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Secondary Logo
Momentum for Sustainability

6. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Logo Variations

7. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Color Palette
Primary Colours
Red
CMYK: 0/97/90/0
RGB: 237/42/47
HEX: ED2A2F
Orange
CMYK: 0/59/92/0
RGB: 245/132/46
HEX: F5842E
Yellow
CMYK: 2/11/95/0
RGB: 253/217/32
HEX: FDD920
Green
CMYK: 64/4/100/0
RGB: 104/182/69
HEX: 68B645
Teal 2
CMYK: 47/10/26
RGB: 137/190/188
HEX: 89BEBC
Teal 3
CMYK: 16/3/9/0
RGB: 212/228/228
HEX: D4E4E4
White
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: FFFFFF
Teal 1
CMYK: 78/16/44/0
RGB: 35/160/154
HEX: 23A09A
Secondary Colours
Off black
CMYK: 50/46/17/62
RGB: 67/65/85
HEX: 434155
Grey
CMYK: 3/2/1/50
RGB: 141/143/147
HEX: 8D8F93
Off white
CMYK: 4/3/2/0
RGB: 242/242/244
HEX: F2F2F4
Midnight
CMYK: 100/91/33/24
RGB: 33/47/96
HEX: 212F60
Neutrals

8. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Typography
Lato Light
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Boxkämpfer quer über den großen Sylter Deich.
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velit indoctum neglegentur pri. Nullam perpetua sententiae ea
cum, animal quaeque honestatis sed in. Nam ex mentitum qual-
isque, an commodo maluisset quo. Mea ut alienum dissentias,
Lato Bold
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The quick brown fox jumps over a lazy dog. Victor jagt
zwölf Boxkämpfer quer über den großen Sylter Deich.
Ne sea atqui doming, cu mei utamur facilisis suscipiantur. In
velit indoctum neglegentur pri. Nullam perpetua sententiae
ea cum, animal quaeque honestatis sed in. Nam ex menti-
tum qualisque, an commodo maluisset quo. Mea ut alienum
Marker Felt Wide
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
The quick brown fox jumps over a lazy dog. Victor jagt
zwölf Boxkämpfer quer über den großen Sylter Deich.
Ne sea atqui doming, cu mei utamur facilisis suscipiantur. In
velit indoctum neglegentur pri. Nullam perpetua sententiae
ea cum, animal quaeque honestatis sed in. Nam ex menti-
tum qualisque, an commodo maluisset quo. Mea ut alienum

9. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Photography & Graphic Elements

10. Brand Identity ON:SUBJECT July 2014
PROJECT CLIENT DATE SECTION
Applications
ON:SUBJECT
Carnapstraat 154
1062 KT Amsterdam
The Netherlands
Call +31 61 55 073 66
Emailinfo@onsubject.eu
Visit www.onsubject.eu
BIC TRIONL2U IBAN
NL49TRIO0254812724
KVK 56320922
VAT NL345791514B01
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Obit ommodi
tempos mil Our mission is to help you thrive on a healthy planet.
ON:SUBJECT is a consultancy with a difference. Our tools: inspiring communications, engaging meetings,
powerful projects – online and offline.
Want to read more? This way for stories, tips and updates →
Inspiring Communications
Your ideas are ready to change the world – but
you have no idea how to get them out there?
Better communications does not have to cost the
earth. Let’s explore how to make it happen.
Read more
Engaging Meetings
You know that change happens in when people
get together around a shared purpose – but too
often collaboration feels like a waste of time. Let’s
change the way we work to get things done
together.
Read more
Powerful Projects
You have great ideas – but they never seem to
materialize? Everybody was energized after the
meeting – but nothing ever happened with the
results? Getting help with project management
can make a big difference.
Read more
Organizations with
Momentum
ON:SUBJECT works with organizations
that are committed to making a dent in
the universe. For them, sustainability is
the biggest adventure of our time.
Momentum for Sustainability
We help you build your capacity to take action and inspire others to create momentum for sustainability.
Get unstuck and build momentum
ON:SUBJECT
Momentum for Sustainability
Amsterdam, The Netherlands
Write to: info@onsubject.eu
Call: +31 61 55 073 66
Thoughts and Inspirations
Project: Framing Sustainability Standards
MOOC “Leadership for Global Responsibility”
Project: KPMG Sustainability
Safety and the Theatre
Consultation Management, revisited
Networks with Momentum
Art of Hosting
eCampaigning Forum
International Association of Facilitators
IUCN Commission on Education and
Communication
NTEN – Nonprofit Technology Network
Toastmasters International
Search
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ASI CUSTOMER SATISFACTION STUDY 2014 1
Version 1.0, July 2014
Prepared by:
Wiebke Herding
ON:SUBJECT
wiebke@onsubject.eu
ASI Customer
Satisfaction Study 2014