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Information is not knowledge. 
Knowledge is not wisdom. 
Wisdom is not truth. 
Truth is not beauty. 
Beauty is not love. 
Love is not music. 
Music is THE BEST. 
Frank Zappa
KNOWLEDGE 
MANAGEMENT 
NALAS Knowledge Management Assistants 
11 September 2014
My Journey 
Germany 
→ Scotland 
→ Switzerland 
→ Belgium 
→ Netherlands 
Computer Science 
→ Marketing 
→ Facilitation 
→ Knowledge Mgt 
Wiebke Herding 
Facilitator, Trainer & 
Consultant 
ON:SUBJECT – Momentum 
for Sustainability
Introductions 
• Name 
• Organization / Country 
• How long are you with NALAS?
Key questions for this training 
1. What is knowledge management? 
2. Why do we do knowledge management – 
and for whom? 
3. Which tools and processes can we use for 
knowledge management? 
4. How can we collaborate to improve 
knowledge management at NALAS? 
[Break] 
[Lunch]
Tool: Speed Research (I) 
♥︎ 
What do you plan to take away from this 
training session? 
♣︎ 
What experience do you have with 
Knowledge Management? 
♦︎ 
What are you currently doing in your job to 
which you plan to apply your new skills? 
♠︎ 
How would you define Knowledge 
Management?
Tool: Speed Research (II) 
• 4 teams working in parallel 
• Schedule: 
– 3 minutes to plan your research 
– 3 minutes to collect information 
– 3 minutes to prepare your presentation 
• 1 minute to present your results
Definition 
knowledge management is the process of 
capturing, creating, distilling, sharing and using 
know-how (when, who, what, why) 
Davenport (1994) / Collison&Parcell (2001)
Tool: Knowledge (I) 
1. Grab a crochet hook, some yarn and 
instructions. 
Round 1: 
2. Working on your own, crochet 11 chain 
stitches. 
(2 minutes)
Tool: Knowledge (II) 
Round 2: 
1. Now: collaborate with others to learn how 
to add another row. 
(3 minutes)
Knowledge is… 
… what’s in people’s heads. 
Information is… 
… what has been written 
down.
We always know more 
than we can say, and we 
will always say more 
than we can write down. 
Dave Snowden
Information is… 
… what has been written 
down. 
Knowledge is… 
… what’s in people’s heads. 
Collection 
Connection 
Big KMSmall KM 
Personal KM
Core challenges 
• How do I encourage sharing? 
• How do I work with tacit and 
context-dependent knowledge? 
• How does the information get applied?
The basic economic resource is no longer 
capital, nor natural resources, nor labor. 
It is and will be knowledge. 
Peter F. Drucker
5086168739_30a4d63941_o.jpg2
Learning organizations = 
organizations that continually expand their 
ability to shape the future 
Peter Senge
Generations of Knowledge 
Management 
First Generation 
“ if only we knew what we know ” 
→ Tools & Technology 
Third Generation 
“if only we knew how to” 
→ Process 
Second Generation 
“ if only we knew who knows about” 
→ People & Networks
Let’s talk 
about 
complexity 
Dave Snowden: Cynefin Model
The culture of the 
learning organization 
Shared 
Vision 
Mental 
Models 
Personal 
Mastery 
Team 
Learning 
Systems Thinking
Tool: Key Points (I) 
• Think of 3 important tips for knowledge 
management and write each on a separate 
card. Hand them in. 
32mins2
Tool: Key Points (II) 
• Receive three new cards. 
1. Sort them by personal preference. 
2. Silently, exchange cards to improve your set 
• with the discard pile on the table 
• with other participants 
• Always have three cards in your hand. 
32mins2
Tool: Key Points (III) 
• Now, form teams with people who have 
similar key cards. 
• Each team selects 3 cards to hold on to as a 
team. Discard all other cards. 
32mins2 
• Briefly read your selection to the rest of the 
group.
It’s not about creating an encyclopedia that 
captures everything that anybody ever knew. 
Rather, it is about keeping track of those who 
know the recipe, and nurturing the culture and 
the technology that will get them talking. 
– Arian Ward, Work Frontiers International
Moments of Learning 
Activity 
Objective 
Result 
Document 
Package 
Disseminate 
Before 
During 
After
Behaviour 
Culture 
Success 
Stories 
Demand 
Tools 
Knowledge management is about 
change. Behaviour change.
Who are you? 
rational 
cost-benefit 
decisions 
“ego” 
instincts & 
habits 
emotional 
“id” 
SPOCK 
HOMER
Behaviour Change 101 
informa9on2/2 
incen9ves2 decision2 
Action! 
Action? 
Heuris9cs2 
Context2 
Priming2 
Salience2 
Defaults2
How do you want people to 
behave differently as a 
result of your KM work?
Knowledge Users at NALAS 
Empathy map for: Name Title 
Hear? 
See and smell? 
Think and feel? 
I... 
Say and do? 
Pain? Gain? 
STOCKER 
PARTNERSHIP 
Source: Adapted from XPLANE
What tools do you already know? 
Document 
Seek 
Listen 
Package 
Sense 
Create 
Disseminate 
Share 
Use
Machine translation available: 
select language 
Nalas structure Members Partners Policy positions Contact 
Events 
Search this site 
Intranet 
News 
Call for applications for National Expert 
Call for NEXPO 2017 host 
Request for proposals for translation services 
Live: Three NALAS Task Forces meet to discuss Territorial 
Attractiveness in SEE 
A workshop on Territorial Attractiveness, organized within 
the project “Assessing Territorial Attractiveness in SEE” 
(Attract SEE) brought together three NALAS Task Forces in 
Skopje, Macedonia, from 2-4 September 2014 
02/09/2014 04:42:18 
Enter your username: 
Enter your password: 
Confirmation number below: 
NALAS LGAs solidarity support to flood affected areas 
Urgent: Appeal to support municipalities in Serbia and 
Bosnia and Herzegovina hit by the worst floods ever 
Request for Proposals: Visual Solution for NEXPO 2015 
International Municipal Fair 
About NALAS 
NALAS’ first Summer School on Local Governance and 
Intergovernmental Fiscal Relations 
From 15 until 18 July 2014, in Ohrid, Macedonia, NALAS 
organized one of its most exciting events for 2014, the first 
Summer School on Local Governance and 
Intergovernmental Fiscal Relations 
15/07/2014 01:05:56 
NALAS is a network of associations of local authorities in 
South Eastern Europe. It gathers roughly 4000 local 
authorities, directly elected by more than 80 million citizens 
of this region. 
> Learn more 
NEXPO 2011 
National stakeholders met to discuss territory attractiveness 
The second National Stakeholder Involvement Workshop of 
the Attract-SEE project was organized by NALAS on 19 
May 2014 in the premises of the ZELS Training Centre in 
Skopje, Macedonia 
23/05/2014 05:56:07 
> Learn more about NEXPO 
Sign in 
Having trouble? Click here. 
Calendar 
Click here for more details 
Local news 
Balkan nations review lessons 
learned from WWI 
EU, region to work together 
towards accession 
Serbia considers law to speed up 
privatisation 
Hague prosecutors consider 
combining Karadzic, Mladic trials 
Peter Sorensen to head EU 
delegation in BiH 
Serbian farmers protest cuts in 
subsidies 
Dacic says Serbia does not face 
suspension of visa free regime 
Privatisation plans spur more 
protests in Greece 
NALAS Press 
Challenges of 
Regularisation of 
Informal Settlements 
in South-East Europe 
> Visit website 
by Vertigo NME 
Tribunal d'Instance de Strasbourg, volume 83, portfolio 218. 
1000 Skopje, Macedonia. Tel: +38923090818. Privacy policy 
About Nalas 
Knowledge Centre 
Services 
Press & Publishing 
Task Forces 
Newsletter 
Enter your email 
Previous Digests 
NALAS IX General Assembly, Sarajevo, Bosnia and Herzegovina 
KNOWLEDGE 
MANAGEMENT 
AT NALAS
Tool: Self-Assessment 
Review the handout and rate yourself 
according to the five levels. 
Reflect: 
• Where do I stand in terms of KM? 
• What already works? 
• What is missing? 
• What are my challenges to do the job well?
Tool: Peer Assist 
1. A exposes the own situation and formulates 
the core question for the coaching. 
2. Coaches (B) ask questions of understanding; 
A provides answers. 
3. Coaches (B) discuss among themselves about 
A's case and about the way he presented it. 
They share own experience of similar 
situations and challenges. A just listens. 
4. A reacts on the discussion of the coaches and 
declares next steps to do. 
5. Switch roles. 
2 Min 
3 Min 
3 Min 
2 Min
Tool: Review 
• What do I take away 
from this training? 
• Which questions 
remain open? 
• What is my next step? 
1-2-4-all 
1. Reflect individually 
2. With a partner, share 
and deepen 
3. In a group of 4, notice 
similarities & 
differences 
4. What stood out?
Knowledge Management = 
helping our organizations do their job better. 
Stay in touch! 
@wiebkehere 
wiebke@onsubject.eu 
+31 61 55 073 66 
http://www.onsubject.eu/newsletter
Useful Resources 
• Collison/Parcell: Learning to Fly (2004) 
(book) 
• Knowledge Sharing Toolkit: 
www.kstoolkit.org 
• Federation of Canadian Municipalities: 
Knowledge Management: A Guide for Local 
Government Associations (2008) (pdf)

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Knowledge Management (NALAS, 11-09-14)

  • 1. Information is not knowledge. Knowledge is not wisdom. Wisdom is not truth. Truth is not beauty. Beauty is not love. Love is not music. Music is THE BEST. Frank Zappa
  • 2. KNOWLEDGE MANAGEMENT NALAS Knowledge Management Assistants 11 September 2014
  • 3. My Journey Germany → Scotland → Switzerland → Belgium → Netherlands Computer Science → Marketing → Facilitation → Knowledge Mgt Wiebke Herding Facilitator, Trainer & Consultant ON:SUBJECT – Momentum for Sustainability
  • 4. Introductions • Name • Organization / Country • How long are you with NALAS?
  • 5. Key questions for this training 1. What is knowledge management? 2. Why do we do knowledge management – and for whom? 3. Which tools and processes can we use for knowledge management? 4. How can we collaborate to improve knowledge management at NALAS? [Break] [Lunch]
  • 6.
  • 7. Tool: Speed Research (I) ♥︎ What do you plan to take away from this training session? ♣︎ What experience do you have with Knowledge Management? ♦︎ What are you currently doing in your job to which you plan to apply your new skills? ♠︎ How would you define Knowledge Management?
  • 8. Tool: Speed Research (II) • 4 teams working in parallel • Schedule: – 3 minutes to plan your research – 3 minutes to collect information – 3 minutes to prepare your presentation • 1 minute to present your results
  • 9.
  • 10. Definition knowledge management is the process of capturing, creating, distilling, sharing and using know-how (when, who, what, why) Davenport (1994) / Collison&Parcell (2001)
  • 11. Tool: Knowledge (I) 1. Grab a crochet hook, some yarn and instructions. Round 1: 2. Working on your own, crochet 11 chain stitches. (2 minutes)
  • 12. Tool: Knowledge (II) Round 2: 1. Now: collaborate with others to learn how to add another row. (3 minutes)
  • 13. Knowledge is… … what’s in people’s heads. Information is… … what has been written down.
  • 14. We always know more than we can say, and we will always say more than we can write down. Dave Snowden
  • 15.
  • 16. Information is… … what has been written down. Knowledge is… … what’s in people’s heads. Collection Connection Big KMSmall KM Personal KM
  • 17. Core challenges • How do I encourage sharing? • How do I work with tacit and context-dependent knowledge? • How does the information get applied?
  • 18.
  • 19. The basic economic resource is no longer capital, nor natural resources, nor labor. It is and will be knowledge. Peter F. Drucker
  • 21. Learning organizations = organizations that continually expand their ability to shape the future Peter Senge
  • 22. Generations of Knowledge Management First Generation “ if only we knew what we know ” → Tools & Technology Third Generation “if only we knew how to” → Process Second Generation “ if only we knew who knows about” → People & Networks
  • 23. Let’s talk about complexity Dave Snowden: Cynefin Model
  • 24. The culture of the learning organization Shared Vision Mental Models Personal Mastery Team Learning Systems Thinking
  • 25.
  • 26. Tool: Key Points (I) • Think of 3 important tips for knowledge management and write each on a separate card. Hand them in. 32mins2
  • 27. Tool: Key Points (II) • Receive three new cards. 1. Sort them by personal preference. 2. Silently, exchange cards to improve your set • with the discard pile on the table • with other participants • Always have three cards in your hand. 32mins2
  • 28. Tool: Key Points (III) • Now, form teams with people who have similar key cards. • Each team selects 3 cards to hold on to as a team. Discard all other cards. 32mins2 • Briefly read your selection to the rest of the group.
  • 29. It’s not about creating an encyclopedia that captures everything that anybody ever knew. Rather, it is about keeping track of those who know the recipe, and nurturing the culture and the technology that will get them talking. – Arian Ward, Work Frontiers International
  • 30. Moments of Learning Activity Objective Result Document Package Disseminate Before During After
  • 31. Behaviour Culture Success Stories Demand Tools Knowledge management is about change. Behaviour change.
  • 32. Who are you? rational cost-benefit decisions “ego” instincts & habits emotional “id” SPOCK HOMER
  • 33. Behaviour Change 101 informa9on2/2 incen9ves2 decision2 Action! Action? Heuris9cs2 Context2 Priming2 Salience2 Defaults2
  • 34. How do you want people to behave differently as a result of your KM work?
  • 35. Knowledge Users at NALAS Empathy map for: Name Title Hear? See and smell? Think and feel? I... Say and do? Pain? Gain? STOCKER PARTNERSHIP Source: Adapted from XPLANE
  • 36.
  • 37. What tools do you already know? Document Seek Listen Package Sense Create Disseminate Share Use
  • 38. Machine translation available: select language Nalas structure Members Partners Policy positions Contact Events Search this site Intranet News Call for applications for National Expert Call for NEXPO 2017 host Request for proposals for translation services Live: Three NALAS Task Forces meet to discuss Territorial Attractiveness in SEE A workshop on Territorial Attractiveness, organized within the project “Assessing Territorial Attractiveness in SEE” (Attract SEE) brought together three NALAS Task Forces in Skopje, Macedonia, from 2-4 September 2014 02/09/2014 04:42:18 Enter your username: Enter your password: Confirmation number below: NALAS LGAs solidarity support to flood affected areas Urgent: Appeal to support municipalities in Serbia and Bosnia and Herzegovina hit by the worst floods ever Request for Proposals: Visual Solution for NEXPO 2015 International Municipal Fair About NALAS NALAS’ first Summer School on Local Governance and Intergovernmental Fiscal Relations From 15 until 18 July 2014, in Ohrid, Macedonia, NALAS organized one of its most exciting events for 2014, the first Summer School on Local Governance and Intergovernmental Fiscal Relations 15/07/2014 01:05:56 NALAS is a network of associations of local authorities in South Eastern Europe. It gathers roughly 4000 local authorities, directly elected by more than 80 million citizens of this region. > Learn more NEXPO 2011 National stakeholders met to discuss territory attractiveness The second National Stakeholder Involvement Workshop of the Attract-SEE project was organized by NALAS on 19 May 2014 in the premises of the ZELS Training Centre in Skopje, Macedonia 23/05/2014 05:56:07 > Learn more about NEXPO Sign in Having trouble? Click here. Calendar Click here for more details Local news Balkan nations review lessons learned from WWI EU, region to work together towards accession Serbia considers law to speed up privatisation Hague prosecutors consider combining Karadzic, Mladic trials Peter Sorensen to head EU delegation in BiH Serbian farmers protest cuts in subsidies Dacic says Serbia does not face suspension of visa free regime Privatisation plans spur more protests in Greece NALAS Press Challenges of Regularisation of Informal Settlements in South-East Europe > Visit website by Vertigo NME Tribunal d'Instance de Strasbourg, volume 83, portfolio 218. 1000 Skopje, Macedonia. Tel: +38923090818. Privacy policy About Nalas Knowledge Centre Services Press & Publishing Task Forces Newsletter Enter your email Previous Digests NALAS IX General Assembly, Sarajevo, Bosnia and Herzegovina KNOWLEDGE MANAGEMENT AT NALAS
  • 39. Tool: Self-Assessment Review the handout and rate yourself according to the five levels. Reflect: • Where do I stand in terms of KM? • What already works? • What is missing? • What are my challenges to do the job well?
  • 40. Tool: Peer Assist 1. A exposes the own situation and formulates the core question for the coaching. 2. Coaches (B) ask questions of understanding; A provides answers. 3. Coaches (B) discuss among themselves about A's case and about the way he presented it. They share own experience of similar situations and challenges. A just listens. 4. A reacts on the discussion of the coaches and declares next steps to do. 5. Switch roles. 2 Min 3 Min 3 Min 2 Min
  • 41. Tool: Review • What do I take away from this training? • Which questions remain open? • What is my next step? 1-2-4-all 1. Reflect individually 2. With a partner, share and deepen 3. In a group of 4, notice similarities & differences 4. What stood out?
  • 42. Knowledge Management = helping our organizations do their job better. Stay in touch! @wiebkehere wiebke@onsubject.eu +31 61 55 073 66 http://www.onsubject.eu/newsletter
  • 43. Useful Resources • Collison/Parcell: Learning to Fly (2004) (book) • Knowledge Sharing Toolkit: www.kstoolkit.org • Federation of Canadian Municipalities: Knowledge Management: A Guide for Local Government Associations (2008) (pdf)