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Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




         Intelligence and Creativity
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                                 Chapter 9




          Chapter 9 – Intelligence and Creativity
•   What is intelligence?
    – Adaptive thinking or
      behavior (Piaget)
    – Ability to think
      abstractly, solve                               RAISED           RAISED
                                                      TOGETHER         APART
      problems?
      (Sternberg)
                                     IDENTICAL
                                     TWINS                 .86             .72
•   Genetics x Environment
                                     FRATERNAL
          (interaction)              TWINS                 .60             .52
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




                 Theories and Tests of Intelligence

• IQ tests
     – Intelligence quotient (IQ) tests attempt to
       measure an individual’s probable
       performance in school and similar settings.



                          Binet (1857-1911) and Simon created 1st IQ
                          ←                          test in 1905
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




                 Theories and Tests of Intelligence

• The Stanford-Binet test
     – The Stanford-Binet test - V (2-85)
     – The mean or average IQ score for all age
       groups is designated as 100 ± 15 (85-115).
     – Given individually
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9

                      Normal Distribution
                           Normal Distribution
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9


                          Individual Intelligence Tests
                                 The Wechsler Scales

    Overall IQ and also verbal and performance IQs.
    (WPPSI-III) Wechsler Preschool and Primary
    Scale of Intelligence-Revised. Ages 2 ½ to 7
    years, 3 months
    (WISC-IV) Wechsler Intelligence Scale for
    Children-Revised. Ages 6 to 16 years, 11 months
    (WAIS-III) Wechsler Adult Intelligence Scale-
    Revised
    Ages 16-89
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




                                                            WPPSI-III
                                                               WPPSI
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                                 Chapter 9


                                   WISC-IV
•   Word Reasoning—measures reasoning with verbal material; child
    identifies underlying concept given successive clues.
•   Matrix Reasoning—measures fluid reasoning a (highly reliable subtest
    on WAIS® –III and WPPSI™–III); child is presented with a partially filled
    grid and asked to select the item that properly completes the matrix.
•   Picture Concepts—measures fluid reasoning, perceptual organization,
    and categorization (requires categorical reasoning without a verbal
    response); from each of two or three rows of objects, child selects
    objects that go together based on an underlying concept.
•   Letter-Number Sequencing—measures working memory (adapted
    from WAIS–III); child is presented a mixed series of numbers and letters
    and repeats them numbers first (in numerical order), then letters (in
    alphabetical order).
•   Cancellation—measures processing speed using random and
    structured animal target forms (foils are common non-animal objects).
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




                 Theories and Tests of Intelligence

•   Raven’s Progressive Matrices
     – Psychologists created “culture-reduced” tests
       without language. It tests abstract reasoning
       ability (non-verbal intelligence or performance IQ)
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                                    Chapter 9




Figure 9.2 Items similar to those in Raven’s Progressive Matrices test. The instructions
are: “Each pattern has a piece missing. From the eight choices provided, select the one
that completes the pattern, both going across and going down.” (You can check your
answers against answer A on page 339.)
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9


              The Psychometric Approach


Intelligence -
• A single attribute?
   – Spearman (1863-1945)
   2 – factor theory of intelligence

                            “g” = general ability
                            “s” = special abilities
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                                     Chapter 9




Figure 9.3 According to Spearman (1904), all intelligent abilities have an area of overlap,
which he called (for “general”). Each ability also depends partly on an s (for “specific”)
factor.
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                                Chapter 9




Figure 9.4a Measurements of sprinting, high jumping, and long jumping correlate with
one another because they all depend on the same leg muscles. Similarly, the g factor
that emerges in IQ testing could reflect a single ability that all tests tap.
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




• Many attributes?
     – Thurstone: 7 primary mental abilities
        • Spatial ability, perceptual speed,
          numeric reasoning, verbal meaning,
          word fluency, memory, inductive
          reasoning
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                            Chapter 9

                          What is Intelligence?
• Fluid intelligence and crystallized intelligence
   – Cattell & Horn believed that the “g” factor has
      two components:
    - Fluid intelligence is the power of reasoning,
      solving unfamiliar problems, seeing relationships
      and gaining new knowledge

   - Crystallized intelligence is acquired knowledge
     and the application of that knowledge to
     experience.
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




                            Concept Check:

A 16-year-old is learning to play chess and is
becoming proficient enough to be accepted into
the school’s chess club. Is this fluid or
crystallized intelligence?
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




                            Concept Check:

• Ten years later, the chess player achieves
    grandmaster status. Is this a result of fluid or
    crystallized intelligence?
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9


      Gardner’s Multiple Intelligences
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                               Chapter 9




    Savant Syndrome
       condition in which a person otherwise limited in mental
        ability has an exceptional specific skill
          Calculation abilities
          Drawing
          Musical
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9

         Sternberg’s Triarchic Theory
•   Contextual Component (“street smarts or practical”)
    – Adapting to the environment


• Experiential Component: (creative)
     – Response to novelty
     – Automatization


• Componential Component (“academic or analytical”)
     – Information processing
     – Efficiency of strategies
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                                  Chapter 9




Figure 9.2
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                                Chapter 9




TABLE 9.2 Four theories of intelligence
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9


                              The Infant

• Developmental Quotients (DQ)
     – Bayley Scales: Ages 2-30 months
     – Correlations with Child IQ – low to 0
     – Useful for diagnostic purposes
• *Best predictors
     – From measures of information processing
     – E.g., attention, speed of habituation,
       preference for novelty
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9

                              The Child
                                       AGE OF         CORREL-        CORREL-
                                       CHILD          ATIONS         ATION
•   DQ does not predict                               WITH IQ
                                                      AT AGE 9
                                                                     WITH IQ
                                                                     AT AGE 12
    later IQ
•   IQ gains
     – Parents foster
                                            4             .46           .42
       achievement
     – Neither strict nor lax
       parenting
                                            7             .81           .69
•   IQ drops: Poverty
     – Cumulative deficit
       hypothesis                           9             ----          .80
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9


                         The Adolescent
• Brain growth spurt at age 11/12 (puberty)
     – Formal operational thinking
     – Improved memory and processing skills
     – Stability of IQ evident
• IQ score a good predictor of school
    achievement
•   +.50 correlation between IQ score and grades
•   Adolescents with high IQ less likely to drop out
    of high school and more likely to go to college
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9


                              The Adult

• Strong relationships between
     – IQ and occupational prestige
     – IQ and job performance
     – IQ and good health/longevity
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9


                       Mental Retardation

• Below-average intellectual functioning: IQ 75
• Limited adaptive behavior: before age 18
     – Self-care and social skills
• Below age-appropriate expectations
• Causes
     – Organic: e.g., Down syndrome
     – Cultural-familial: genes & environment
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9


          The Dynamics of Intelligence
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                                   Chapter 9



                                    Creativity

•   Adams: “The combination of seemingly disparate parts into a functioning,
    useful whole.”
•   Picasso: “Every act of creation is an act of destruction” and “art is a lie that
    makes us realize the truth.”
•   Einstein: “Imagination is more important than knowledge.”
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9



                      Three Creativity Elements

•   Expertise: In-depth knowledge about a field
•   Creative Skills: Problem-solving skills, creative process skills
•   Intrinsic Task Motivation: Intrinsic rewards: Love of the work,
    the process involved, not extrinsic reward such as money,
    awards *
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9



                            Creativity Blocks

•   Accepting conventional wisdom
•   Not taking time to investigate or elaborate
•   Seeking only to satisfy the perceived needs of bosses
•   Having tunnel vision, compartmentalizing problems
•   Looking for quick, yes-no answers
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9



                            Creativity Blocks

•   Fearing rejection of ideas
•   Being afraid of making mistakes
•   Expecting others to be creative
•   Being unwilling to question others
•   Being unwilling to accept others’ input
•   Being unwilling to collaborate
     – Darwin: “...those who learned to collaborate and
       improvise...prevailed.”
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9



                         Creativity Enhancers

•   Assume every experience can stimulate personal growth.
     – Look for positives, growth, opportunities:
       Chinese character, “crisis.”
•   Clearly visualize a positive outcome.
•   Don’t react too quickly. Give yourself time (incubation), have
    patience.
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9



                    Methods For Killing Creativity

•   Evaluation
     – Fear of evaluation kills the love of creative activity.
•   Surveillance
     – Looking over creative people’s shoulder or policing them
       de-motivates them.
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9



                    Methods For Killing Creativity

•   Reward
     – Extrinsic rewards lower motivation.
     – Reward creative people with autonomy, the opportunity to
       learn.
•   Competition
     – Win-lose competition kills creativity.
     – In a competitive environment, people think about how not
       to lose instead of how to win.
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9



                    Methods For Killing Creativity

•   Restricted Choice
     – Making choices for creative people or severely limiting
       their options lowers creative output.
•   Extrinsic Orientation
     – External rewards such as prizes and money hurt
       creativity.
     – Creative people love the intrinsic rewards of doing the job.
Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider
                                                                           Chapter 9




                                Resources

•   “How To Manage Creative People”
     – www.charleswarner.us/indexppr.html
•   Creative Whack Pack cards:
     – http://www.amazon.com/Creative-Whack-Pack-Roger-Oech/dp/08

•   Drive: The Surprising Truth About What Motivates Us, Daniel
    H. Pink, Riverhead Books, New York, 2009.

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Human intelligence and creativity

  • 1. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Intelligence and Creativity
  • 2. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Chapter 9 – Intelligence and Creativity • What is intelligence? – Adaptive thinking or behavior (Piaget) – Ability to think abstractly, solve RAISED RAISED TOGETHER APART problems? (Sternberg) IDENTICAL TWINS .86 .72 • Genetics x Environment FRATERNAL (interaction) TWINS .60 .52
  • 3. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Theories and Tests of Intelligence • IQ tests – Intelligence quotient (IQ) tests attempt to measure an individual’s probable performance in school and similar settings. Binet (1857-1911) and Simon created 1st IQ ← test in 1905
  • 4. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Theories and Tests of Intelligence • The Stanford-Binet test – The Stanford-Binet test - V (2-85) – The mean or average IQ score for all age groups is designated as 100 ± 15 (85-115). – Given individually
  • 5. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Normal Distribution Normal Distribution
  • 6. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9
  • 7. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Individual Intelligence Tests The Wechsler Scales Overall IQ and also verbal and performance IQs. (WPPSI-III) Wechsler Preschool and Primary Scale of Intelligence-Revised. Ages 2 ½ to 7 years, 3 months (WISC-IV) Wechsler Intelligence Scale for Children-Revised. Ages 6 to 16 years, 11 months (WAIS-III) Wechsler Adult Intelligence Scale- Revised Ages 16-89
  • 8. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 WPPSI-III WPPSI
  • 9. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9
  • 10. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9
  • 11. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 WISC-IV • Word Reasoning—measures reasoning with verbal material; child identifies underlying concept given successive clues. • Matrix Reasoning—measures fluid reasoning a (highly reliable subtest on WAIS® –III and WPPSI™–III); child is presented with a partially filled grid and asked to select the item that properly completes the matrix. • Picture Concepts—measures fluid reasoning, perceptual organization, and categorization (requires categorical reasoning without a verbal response); from each of two or three rows of objects, child selects objects that go together based on an underlying concept. • Letter-Number Sequencing—measures working memory (adapted from WAIS–III); child is presented a mixed series of numbers and letters and repeats them numbers first (in numerical order), then letters (in alphabetical order). • Cancellation—measures processing speed using random and structured animal target forms (foils are common non-animal objects).
  • 12. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Theories and Tests of Intelligence • Raven’s Progressive Matrices – Psychologists created “culture-reduced” tests without language. It tests abstract reasoning ability (non-verbal intelligence or performance IQ)
  • 13. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Figure 9.2 Items similar to those in Raven’s Progressive Matrices test. The instructions are: “Each pattern has a piece missing. From the eight choices provided, select the one that completes the pattern, both going across and going down.” (You can check your answers against answer A on page 339.)
  • 14. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 The Psychometric Approach Intelligence - • A single attribute? – Spearman (1863-1945) 2 – factor theory of intelligence “g” = general ability “s” = special abilities
  • 15. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Figure 9.3 According to Spearman (1904), all intelligent abilities have an area of overlap, which he called (for “general”). Each ability also depends partly on an s (for “specific”) factor.
  • 16. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Figure 9.4a Measurements of sprinting, high jumping, and long jumping correlate with one another because they all depend on the same leg muscles. Similarly, the g factor that emerges in IQ testing could reflect a single ability that all tests tap.
  • 17. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 • Many attributes? – Thurstone: 7 primary mental abilities • Spatial ability, perceptual speed, numeric reasoning, verbal meaning, word fluency, memory, inductive reasoning
  • 18. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 What is Intelligence? • Fluid intelligence and crystallized intelligence – Cattell & Horn believed that the “g” factor has two components: - Fluid intelligence is the power of reasoning, solving unfamiliar problems, seeing relationships and gaining new knowledge - Crystallized intelligence is acquired knowledge and the application of that knowledge to experience.
  • 19. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Concept Check: A 16-year-old is learning to play chess and is becoming proficient enough to be accepted into the school’s chess club. Is this fluid or crystallized intelligence?
  • 20. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Concept Check: • Ten years later, the chess player achieves grandmaster status. Is this a result of fluid or crystallized intelligence?
  • 21. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Gardner’s Multiple Intelligences
  • 22. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9  Savant Syndrome  condition in which a person otherwise limited in mental ability has an exceptional specific skill  Calculation abilities  Drawing  Musical
  • 23. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Sternberg’s Triarchic Theory • Contextual Component (“street smarts or practical”) – Adapting to the environment • Experiential Component: (creative) – Response to novelty – Automatization • Componential Component (“academic or analytical”) – Information processing – Efficiency of strategies
  • 24. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Figure 9.2
  • 25. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 TABLE 9.2 Four theories of intelligence
  • 26. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 The Infant • Developmental Quotients (DQ) – Bayley Scales: Ages 2-30 months – Correlations with Child IQ – low to 0 – Useful for diagnostic purposes • *Best predictors – From measures of information processing – E.g., attention, speed of habituation, preference for novelty
  • 27. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 The Child AGE OF CORREL- CORREL- CHILD ATIONS ATION • DQ does not predict WITH IQ AT AGE 9 WITH IQ AT AGE 12 later IQ • IQ gains – Parents foster 4 .46 .42 achievement – Neither strict nor lax parenting 7 .81 .69 • IQ drops: Poverty – Cumulative deficit hypothesis 9 ---- .80
  • 28. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 The Adolescent • Brain growth spurt at age 11/12 (puberty) – Formal operational thinking – Improved memory and processing skills – Stability of IQ evident • IQ score a good predictor of school achievement • +.50 correlation between IQ score and grades • Adolescents with high IQ less likely to drop out of high school and more likely to go to college
  • 29. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 The Adult • Strong relationships between – IQ and occupational prestige – IQ and job performance – IQ and good health/longevity
  • 30. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Mental Retardation • Below-average intellectual functioning: IQ 75 • Limited adaptive behavior: before age 18 – Self-care and social skills • Below age-appropriate expectations • Causes – Organic: e.g., Down syndrome – Cultural-familial: genes & environment
  • 31. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 The Dynamics of Intelligence
  • 32. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9
  • 33. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Creativity • Adams: “The combination of seemingly disparate parts into a functioning, useful whole.” • Picasso: “Every act of creation is an act of destruction” and “art is a lie that makes us realize the truth.” • Einstein: “Imagination is more important than knowledge.”
  • 34. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Three Creativity Elements • Expertise: In-depth knowledge about a field • Creative Skills: Problem-solving skills, creative process skills • Intrinsic Task Motivation: Intrinsic rewards: Love of the work, the process involved, not extrinsic reward such as money, awards *
  • 35. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Creativity Blocks • Accepting conventional wisdom • Not taking time to investigate or elaborate • Seeking only to satisfy the perceived needs of bosses • Having tunnel vision, compartmentalizing problems • Looking for quick, yes-no answers
  • 36. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Creativity Blocks • Fearing rejection of ideas • Being afraid of making mistakes • Expecting others to be creative • Being unwilling to question others • Being unwilling to accept others’ input • Being unwilling to collaborate – Darwin: “...those who learned to collaborate and improvise...prevailed.”
  • 37. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Creativity Enhancers • Assume every experience can stimulate personal growth. – Look for positives, growth, opportunities: Chinese character, “crisis.” • Clearly visualize a positive outcome. • Don’t react too quickly. Give yourself time (incubation), have patience.
  • 38. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Methods For Killing Creativity • Evaluation – Fear of evaluation kills the love of creative activity. • Surveillance – Looking over creative people’s shoulder or policing them de-motivates them.
  • 39. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Methods For Killing Creativity • Reward – Extrinsic rewards lower motivation. – Reward creative people with autonomy, the opportunity to learn. • Competition – Win-lose competition kills creativity. – In a competitive environment, people think about how not to lose instead of how to win.
  • 40. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Methods For Killing Creativity • Restricted Choice – Making choices for creative people or severely limiting their options lowers creative output. • Extrinsic Orientation – External rewards such as prizes and money hurt creativity. – Creative people love the intrinsic rewards of doing the job.
  • 41. Life-Span Human Development, Fifth Edition, Carol K. Sigelman and Elizabeth A. Rider Chapter 9 Resources • “How To Manage Creative People” – www.charleswarner.us/indexppr.html • Creative Whack Pack cards: – http://www.amazon.com/Creative-Whack-Pack-Roger-Oech/dp/08 • Drive: The Surprising Truth About What Motivates Us, Daniel H. Pink, Riverhead Books, New York, 2009.

Notas del editor

  1. Figure 9.2 Sternberg’s triarchic theory of intelligence