The Product Manager is a special beast, a person tasked to bring stability to the chaos of creativity. As APIs become products in their own right, the API Product Manager must embrace the chaos, with an eye towards revolution.

1. AP(EYE) On
the Revolution Learning from
Jonathan Ive
the Kano Model
Presented by Casey Wilms
Product Manager at Brightcove
Wednesday, September 18, 13

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5. API
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6. API
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7. API is an interface
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10. Two users
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12. Wednesday, September 18, 13

13. What does this user want?
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14. What does this user want?
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15. API Design
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16. Wednesday, September 18, 13

17. Dieter Rams
Kano Model
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18. Dieter Rams Industrial Design
Kano Model Product
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19. Five guiding principles
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20. Specific examples
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21. Discuss
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22. Five guiding principles
1. minimalism
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23. Wednesday, September 18, 13

24. Five guiding principles
1. minimalism
2. get out of the way
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25. REST
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26. Consistency
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27. Dieter Rams
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28. Jonathan
Ive
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34. Objectified (2009)
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35. Objectified (2009)
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37. Wednesday, September 18, 13

38. Five guiding principles
1. minimalism
2. get out of the way
3. design for extremes
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43. Wednesday, September 18, 13

44. Ben:
No, Ben, I went back over everything again and again,
and still it didn't work. So, forget it Ben.
Just please see that my CC is not charged Ben.
I have no interest in your services Ben for this PWCart.
Maybe later for something else but I doubt it Ben.
I find your service lazy and incomplete.
Your support arrogant and not very knowledgeable.
Looking forward to never seeing your name and company in my
inbox again,
Richard
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45. Wednesday, September 18, 13

46. Dim strPname As String
Dim dblPrice As Double
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48. Wednesday, September 18, 13

49. POST /api/jobs HTTP/1.1
Accept: application/json
Content-Type: application/json
{
"api_key" : "does not exist",
"color" : "green"
}
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50. HTTP/1.1 500 Internal Server Error
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51. HTTP/1.1 401 Unauthorized
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52. HTTP/1.1 401 Unauthorized
{
"errors": [
"api_key not found"
]
}
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53. HTTP/1.1 401 Unauthorized
{
"errors": [
"api_key not found.",
"api_key may not include spaces."
]
}
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54. HTTP/1.1 401 Unauthorized
{
"errors": [
"api_key not found. Please log in to https://
example.com/account/api to retrieve your API
key.",
"api_key may not include spaces."
]
}
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55. POST /api/user HTTP/1.1
Accept: application/json
Content-Type: application/json
{
"api_key" : "A23B92F281CC"
"strength" : 18
}
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56. HTTP/1.1 400 Bad Request
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57. HTTP/1.1 400 Bad Request
{
"errors": [
"JSON is not valid. Syntax error,
unexpected TSTRING, expecting '}'
at line 2"
]
}
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58. Wednesday, September 18, 13

59. HTTP/1.1 200 OK
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60. HTTP/1.1 503 Service Unavailable
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61. HTTP/1.1 408 Request Timeout
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66. https://api.example.com/v1
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68. Five guiding principles
1. minimalism
2. get out of the way
3. design for extremes
4. be predictable
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69. How do you
charge money
with Stripe?
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70. What is the URL?
What are the params?
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71. curl https://api.stripe.com/v1/charges
-u my_api_key:
-d amount=20
-d currency=usd
-d customer=12093155
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72. Kano
Model
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73. Noriaki
Kano
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74. Noriaki
Kano
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75. Wednesday, September 18, 13

76. Basic needs
(must have)
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78. Wednesday, September 18, 13

79. Performance needs
(one-dimensional)
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81. Indifferent
(don’t care)
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82. Wednesday, September 18, 13

83. Delighters
(attractive, exciting)
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92. Support
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93. Wednesday, September 18, 13

94. Focus on
delight and
performance
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95. Five guiding principles
1. minimalism
2. get out of the way
3. design for extremes
4. be predictable
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96. Five guiding principles
1. minimalism
2. get out of the way
3. design for extremes
4. be predictable
5. excite users
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97. What do you think?
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98. Thanks!
Presented by Casey Wilms
PM at Brightcove
Wednesday, September 18, 13