HOW ZENO WORKS... Zeno is a full service, outsourced marketing team. We're your marketing team, so you'll have a marketing manager and access to our experienced team of marketing professionals, including graphic and web designers, digital marketers, PR managers, events planners and more.

1. The Marketing Guys
WWW.NUANCEANDFATHOM.CO.UK
WWW.ZENO-MARKETING.CO.UK

2. Get ready, this is where
your marketing starts
making a difference...
The Marketing Guys
Contents
WELCOME TO ZENO
3 The Problem
4 The Solution
5 Zeno is Different
6 How Zeno Works
• The Zeno Process
• Support Structure
9 Service Overview
• Marketing Management & Planning
• Campaign Delivery
• Social & Digital Marketing
• Event Management
11 Price Plan
12 Contact Us
WWW.ZENO-MARKETING.CO.UK

3. g
of buildin
The risk ent
g deaprtm
a marketin ...
bit scary
can be a
The Problem
THE MARKETING GAP
It is widely recognised in the world of small and medium sized business Yet, many potentially great businesses fail spectacularly because they have
that successful marketing plays a major role in making the big brands undervalued and under-invested in marketing.
become big and stay big. Since the importance of marketing is so widely recognised, how does this
happen? Put simply, it comes back to one key factor – risk. Setting up an
effective marketing department and employing the right people doesn’t
come cheap and many companies can't access the finance, or don't want
to expose themselves to risk. A productive marketing department isn't just
about people, its about technology, systems, processes, measurement and
management. Getting all these elements right is beyond the reach of many
medium and small businesses... until now, that is.
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

4. “let's ma
W e said,
marketin ke big b
g more a rand
so
ccessible
”
that's w
hat we'v
e done!
back, enjoy
So you can sit
ve the
a cuppa and lea
’
us...
creative stuff to
The Solution
LEAVE IT TO US
There is a very simple solution to this a complex problem. Why not let We are Zeno, a full service outsourced marketing team, also known as, The
Marketing Guys. We have invested in people, systems, processes, technology
someone else deal with the financial risk and management complexities and training so you don't have to. We are all set up ready to go, hit the ground
of setting up a fully functional marketing team that will deliver results? running and make an impact for your business as soon as you push the button.
Zeno is your marketing team, so you'll have a marketing manager and access
Then steal them. It's not as ridiculous as it sounds... to our experienced team of marketing professionals, including graphic and web
designers, digital marketers, PR managers, events planners and more. As with
employing your own in-house team your marketing manager will be in constant
communication with you, getting feedback on ideas, relaying results and
refining your marketing activity and realigning marketing with your wider
business strategy. It really is that simple.
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

5. IS
TIVITY
EVERY AC RTED,
ND REPO
SURED A OW
MEA S KNOW H
SO Y OU ALWAY NG.
RFORMI
WELL WE’RE PE ES
Y AGENCI
NOT MAN
THAT!
CAN SAY
Zeno is Different
EXTEND YOUR BUSINESS
Many companies choose to use a design, web or PR agency to provide all Essentially discipline specialists are biased towards their specialist area of
marketing, this is compounded by a factory business model, make it, ship
of their marketing needs. We don't believe this approach is the best it, get paid. But what if the product isn't any good? Your agency certainly
approach for achieving the best results. won't suffer.
On the flip side, at Zeno we work as an extension of your business. We're
driven by your objectives. We're measured against your objectives. It's fair
to say, your marketing objectives are pretty damn important to us.
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

6. YOUR
GENIUS
ACTION
PLAN
How Zeno W orks
A PLAN FOR EVERYONE
When our clients push the button the first thing we do is Your Zeno Action Plan includes a marketing plan and contact plan, which
ties together business and marketing information, channel strategies and
create a Zeno Action Plan. scheduled activity.
These documents provide the foundations of your planned marketing
activity and the criteria to measure your marketing performance. They are
both included as part of the initial Zeno set up.
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

7. Zeno Set Up
Marketing Internal Production Set Up Monthly
Action Production
Audit Brief Brief Production Report
Plan Sign Off
Schedule Central Activity Activity Marketing
Marketing
Plan Activity Activity Planning Production Activity
Calendar
Contact
Brand
Plan Planning Production
Resource
Sign Off Sign Off
Folder
Action
Sign Off How Zeno W orks
THE ZENO PROCESS
Having stressed the importance of a sound
process, you'll be glad to know weve developed a
’
KEY pretty good one ourselves.
Designed to ensure our service is transparent and our performance can be
managed against your objectives, this is how we work:
Process Process External Internal
(ZENO) (SHARED) Document Document
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

8. specialists
The cra ck team of
up every
are here t o back you
way...
step of the
How Zeno W orks
SUPPORT STRUCTURE
It's not just about companies without marketing resource, we also Outsourced Marketing Team
support solo marketing managers and small marketing teams. We have We have much to contribute to companies with no internal marketing resource.
We employ all the skills and service you would need in your business to create a
an agile team with experience across many different sectors. Our diverse full marketing department, giving you the big brand marketing department at
skill set and experience, provides the agility and creativity to develop less than the cost of a single full-time marketing manager. This service comes
unique and effective solutions to marketing challenges. without the HR headaches of employing a team and without the investment risk
of salaries, technology, software, processes and management.
Supporting Marketing Managers
We also support solo marketing managers and directors, who often have a
long list of objectives with little resource available to achieve them. There are
often skill gaps within small marketing teams, and sometimes in larger teams.
Zeno can fill those gaps with the appropriate skills or experience. When we are
working within existing marketing teams, we work as part of your team,
reinforcing the value of having an established internal marketer.
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

9. Get access
to some
of the fin
est
marketing
minds arou
nd
Our Services
OVERVIEW
Our team of marketing professionals range from marketing consultants, Zeno's service include:
planners and managers, through to designers, copy writers and
• Marketing Strategy, Planning & Management
photographers, providing your business with instant access to an • Campaign Delivery
established marketing team that will deliver against performance targets, • Public Relations
month in, month out. • Digital & Social Marketing
• Events Management
• Additional Support
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

10. Our Services
IN DETAIL
In many ways, the Zeno service is like a pick- and - mix display with lots Marketing Management & Planning
of enticing products to choose from. We provide input on strategy and planning as standard. In most cases we
provide a marketing plan and contact plan, we wrap these up in your Zeno
Our service options are designed to satisfy your marketing needs. Action Plan, which includes context on your business and markets, as well as
channel strategies and scheduled marketing activity.
• Marketing strategy
• Marketing planning
• Contact planning
HMMM... Campaign Delivery (including)
• Campaign strategy & planning
• Direct mail
• Email marketing
• Newsletters
SO MANY
• Outdoor advertising • Press advertising
...
OPTIONS
PR (including)
• PR strategy & planning • Crisis management
• Press release writing & distribution
Social & Digital Marketing (including)
• Digital strategy & planning • Online advertising
• Google campaign management • Link building
• Twitter engagement programmes • Social media management
• Facebook page design & management
Event Management (including)
• Event planning • Exhibition design
• Promotional product design • Production
Additional Support
We realise that not everything can fit in a box, so when you have a marketing or
design task which falls outside your Zeno plan, the give us a call. We will already
have an acute understanding of your company, target market, services and
objectives, making us well-suited to create a solution that hits the right spot.
• Branding and identity • Business cards & stationery
• Brochure & literature design • Web design
• Signage
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

11. ...
r
g plan is clea
Y our mo nthly pricin
es!
so no n asty surpris
Price Plan
GIVE YOURSELF CREDIT
There are a lot of options open to your business, email marketing, direct We conduct a free audit to assess how many credits your business requires to
meet its marketing objectives, you can tweak the plan to make it fit your
mail, social media, online marketing, the list goes on. budget expectations. Credits are spread evenly across the year, so you always
For this very reason there isn't a one size fits all pricing structure. Zeno know what your bill is going to be from month to month. It really is that simple.
works on a credit system.
If you're looking for a ball park...
Typically Zeno is much more cost-effective than adding internal marketing
resource to your business, or outsourcing to an agency. This is especially true if
you factor the saving in agency fees over the course of the year. Our monthly
fees range from £400 to £4,000. As a guide, popular Zeno packages are in
the region of £650 - £2,000 per month. When compared to a marketing role
and the additional agency fees over the year, there is no comparison in value.
The Marketing Guys WWW.ZENO-MARKETING.CO.UK

12. The Marketing Guys
Contact Us
SO LET’S TALK...
...about your business.
We want to show what we can do for your business. We offer a free, no
obligation Zeno Audit, which identifies what you need and how much it will
cost. To book your free audit just pick up the phone or drop us an email.
T: 029 2000 4396
E: marketme@zeno - marketing.co.uk
TWEETS: @zenoteam
WWW.NUANCEANDFATHOM.CO.UK
WWW.ZENO-MARKETING.CO.UK