As part of Zing Ads digital coffee chat event, Chris Liu from VNG's game development department showed the advertising industry the latest in online gaming trends, explained the motivation Vietnam's gamer's have for playing and discussed how brands can reach out to gamer's in the best possible place - in the games they love!

1. 01/08/2012
Inside the Gamer’s Mind
How Can Brands Interact?

2. An online Gamers Profile
of net users 8% 1%
57% have played
in past 3 15 - 24
months 27%
25 - 34
& 35 - 44 64%
45 - 54
of those who haven’t plan to
12% in the next 12 months of
online gamers play daily GENDER
M F
59% 41%
&
play games
90% play weekly
64% online with other
people
Source: Yahoo! & TNS Media’s Net Index 2011
based on internet users aged 15-54 in 4 key cities
*SEL=Socio-Economic Level based on education and household and personal items
owned

3. Numbers (World)
• The report Online Game Market Forecast estimates worldwide revenue from online games to
reach $35 billion by 2017, up from $19 billion in 2011.
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4. Numbers (Vietnam)
• Vietnamese gaming industry is forecast to rake in about VND4.6
trillion/$219million USD in 2012
• About 15 million/31,034,900 internet users in Vietnam participate in
gaming every day
• VNG holds 60% of market share of the Vietnamese online gaming
market with 7.5 million gamers and 12.5 million general users.
• Among Vietnamese SNS game, the highest grossing game is Sky
Garden of VNG with monthly revenue of about VND6 billion.
• Ad revenue in Vietnam for 2011 was about 30-35 million USD
,
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5. History of Gaming

7. Non- developed Non- developed Developed

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10. The Gunny Experience
• Pay by time not impressions
• With DAU (daily active users) of Gunny could get up to 40 million
impressions a day and should have calculated with data – now with
experience we can start to do this.
• In game items with toothpaste-bullets, treasure, toothbrush/paste
themed level
• Gift codes from buy toothpaste (how does this benefit both parties?
how can we improve?)
• Why hasn’t there been future co-operation?
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11. Trends
• SNS Games = game impact is multiplied by sharing
• Shift from Client to Web to Micro-Client = can
update contents to feature brand content
• Shift from MMO to Casual = more friendly
environment, longer play life because less win/lose
focused, more grow, develop based.
• Mobile = anywhere, anytime, location based. Watch
this space!
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12. Thank you!