These slides were the basis for ZoomSafer's free June 15, 2010 webinar on distracted driving and corporate risk.

1. 1 DISTRACTED DRIVING: UNDERSTANDING YOUR CORPORATE RISK AND WHAT TO DO ABOUT IT

3. 1:10pm – Risk & Employer Liability – K. Verderame, CEO Pondera

4. 1:20pm – Technology Trends – C. Driscoll, CEO Driscoll Associates

5. 1:30pm – Solution Demo & Case Study – M. Costello, COO ZoomSafer

6. 1:45pm – Question & Answer – Audience

7. 2:00pm – Adjourn2

8. FRAMING THE PROBLEM Matt Howard, CEO of ZoomSafer 3

9. The Problem 1 – Rapid Proliferation of smart (touch + eyes) devices 2 – NHTSA – 1m crashes, 500k injuries, 5k deaths 3 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN 4 – Compliance Challenges (Pew Internet and Fresno State) 4

10. RISK AND EMPLOYER LIABILITY K. Verderame, CEO of Pondera and Former Chief Counsel for Fortune 500 Company 5

11. 6 Companies are becoming aware of the rapidly increasing risks associated with distracted driving…

12. 7 …leading many to enact paper policies to limit, or prohibit, employee use of cell phones while driving.

13. 8 Paper polices are an important first step, but by themselves… are an incomplete solution.

14. 9 …to maximize protection against potential liability, companies must proactively enforce the policies they implement.

16. “Scope of work” is broadly defined

17. Plaintiffs can readily connect cell phone use to employers

18. Consider the following:

19. Case 1

20. Case 2

22. C.J. Driscoll & Associates 12 US MRM Addressable Market Estimates

25. CY09 bright spot mid/large fleets invested in technology to reduce opex.

26. A number of major MRM suppliers report that 2010 is shaping up to be a strong year, with growth of 20% or more.

28. Increased use of satellite images via Google / other mapping services

29. Navigation and dispatch services via integration with Garmin PNDs

30. Lower prices to fleet operators for GPRS/GPS devices (<$350)

31. Pressure on monthly service fees due to competitive market

33. Fuel consumption

34. Idle time

35. Rapid acceleration / deceleration

36. Monitoring & modifying employee use of mobile phones while driving is a logical extension of this trend

37. Minimize distractions

38. Comply with State and Federal laws / regulations

39. Reduce risk and employer liability16 Modifying Driver Behavior

40. SOLUTION DEMO & CUSTOMER CASE STUDY 17 Mike Costello, COO ZoomSafer

41. For corporate managers, FleetSafer is simple and inexpensive policy software that prevents employees from texting and emailing while driving and minimizes risk and liability. 18 Say good bye to crashes, liability and un-enforced policies.

43. Users

44. Reports

45. CLIENT APPLICATIONDevice Services Layer

46. 20 Platform Triggers TELEMATICS STATUS FLEETSAFER WEB SERVICE 1 2 3

47. Handset User Experience Video FleetSafer Client Software Video ZoomSafer Confidential

48. FleetSafer Admin Portal Demo ZoomSafer Confidential

50. Subsidiary of Brasfield & Gorrie Inc. a $2 Billion company

51. 150 Employees and 50 Vehicles

52. 50 Corporate issued Blackberrys

53. Concerned about risk associated with distracted driving

54. Implemented policy prohibiting texting and emailing

55. Purchased FleetSafer to proactively enforce policy

56. Successful deployment leads to great results

57. 4 hours per day / per vehicle driven in safe mode

58. 5 driver distractions (inbound text & email) averted per day23

59. QUESTIONS & ANSWERS 24

60. THANK YOU! Matt Howard, CEO matt@zoomsafer.com 703-362-9490 25