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© 2013 Zuum
1
ZuumSocial.com
Report:
Facebook
Page Data
Averages
May 2013
Know
What
Works
Key performance metrics for 90 top brands in 10 major
industries: Beauty, Fast Food, Luxury Fashion, Snack
Foods, Hybrid/Electric autos, Children’s Hospitals,
Energy Drinks, Hotels, Toothpaste.
© 2013 Zuum
Executive Summary
2
Highlights
• 90 pages analyzed in 10 industries
• Industries included: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric
autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste
• All data for activity in May, 2013
Industry High Industry Low Page High Page Low
Fan Growth Rate
Fan Count
Posting Volume
Engagement Rate
Beauty - Cosmetics
4.41%
Fast Food
0.71%
Twix
29.8%%
Sensodyne
-014%
Snack Foods
12,944,470
Hybrid/Electric Autos
160,283
Red Bull
38,261,908
Arm & Hammer - Heroes
3,428
Energy Drinks
55 Posts
Hybrid/Electric Autos
15 Posts
Children’s Hosp. of Phil.
91 Posts
In-n-Out Burger
0 Posts
Children’s Hospitals
.41%
Energy Drinks
.07%
St Jude Children’s Hosp.
.93%
Tie: 5 Brands
.01%
RegisterGet a FREE trial of Zuum when you
© 2013 Zuum
Fast Food
3
๏ Lowest industry average
fan growth rate: 0.71%
๏ Lowest page posting
volume: In-n-Out
Burger, 0
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Luxury
Fashion
4
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Snack Foods
5
Free DemoSee how Zuum can improve your page performance
๏ Highest page fan
growth rate: Twix,
29.77%
๏ Highest industry
average fan count:
12,944,470
© 2013 Zuum
Beauty
6
๏ Highest industry
average fan growth rate:
4.41%
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Energy Drinks
7
๏ Highest industry
average posting
volume: 55
๏ Lowest industry average
engagement rate:
0.07%
๏ Highest page fan count:
Red Bull, 38,261,908
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Children’s
Hospitals
8
๏ Highest page
engagement rate: St
Jude Children’s
Hospital, 0.93%
๏ Highest industry
average engagement
rate: 0.42%
๏ Highest page posting
volume: Children’s
Hospital of Philadelphia,
91
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Toothpaste
9
๏ Lowest page fan growth
rate: Sensodyne,
-0.14%
๏ Lowest page fan count:
Arm & Hammer Heroes,
3,428
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Hotels
10
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Fruit Juice
11
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Hybrid/
Electric Autos
12
๏ Lowest industry average
posting volume: 15
๏ Lowest industry average
fan count: 160,283
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
Key Takeaways
13
๏ Brands with large fan counts can gain fans rapidly (Twix)
๏ Industries with large fan counts can generate impressive
engagement (Fast Food & Luxury Fashion)
๏ Only 2 of 90 pages experienced negative fan growth
(Sensodyne & Children’s Hospital of Boston)
Free DemoSee how Zuum can improve your page performance
© 2013 Zuum
About This Report
14
Zuum frequently reports on the major trends and activities in social media for the leading
consumer brands.
All data was gathered and analyzed using content strategy tool Zuum.
If you’d like to be notified when we publish reports like this one, please either follow us on
any of our social media properties, or send us an email at info@zuumsocial.com with
“Reports” in the subject line.
Thank you,
Doug Schumacher
Co-Founder
Zuum
© 2013 Zuum
A Social Media Strategy Tool
15
Zuum helps marketers maximize performance
for their social media properties by showing
them specifically what types of content drive
the highest levels of engagement.
ZuumSocial.com
Free DemoSee how Zuum can improve your page performance

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Facebook Page Data Averages for May 2013

  • 1. © 2013 Zuum 1 ZuumSocial.com Report: Facebook Page Data Averages May 2013 Know What Works Key performance metrics for 90 top brands in 10 major industries: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste.
  • 2. © 2013 Zuum Executive Summary 2 Highlights • 90 pages analyzed in 10 industries • Industries included: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste • All data for activity in May, 2013 Industry High Industry Low Page High Page Low Fan Growth Rate Fan Count Posting Volume Engagement Rate Beauty - Cosmetics 4.41% Fast Food 0.71% Twix 29.8%% Sensodyne -014% Snack Foods 12,944,470 Hybrid/Electric Autos 160,283 Red Bull 38,261,908 Arm & Hammer - Heroes 3,428 Energy Drinks 55 Posts Hybrid/Electric Autos 15 Posts Children’s Hosp. of Phil. 91 Posts In-n-Out Burger 0 Posts Children’s Hospitals .41% Energy Drinks .07% St Jude Children’s Hosp. .93% Tie: 5 Brands .01% RegisterGet a FREE trial of Zuum when you
  • 3. © 2013 Zuum Fast Food 3 ๏ Lowest industry average fan growth rate: 0.71% ๏ Lowest page posting volume: In-n-Out Burger, 0 Free DemoSee how Zuum can improve your page performance
  • 4. © 2013 Zuum Luxury Fashion 4 Free DemoSee how Zuum can improve your page performance
  • 5. © 2013 Zuum Snack Foods 5 Free DemoSee how Zuum can improve your page performance ๏ Highest page fan growth rate: Twix, 29.77% ๏ Highest industry average fan count: 12,944,470
  • 6. © 2013 Zuum Beauty 6 ๏ Highest industry average fan growth rate: 4.41% Free DemoSee how Zuum can improve your page performance
  • 7. © 2013 Zuum Energy Drinks 7 ๏ Highest industry average posting volume: 55 ๏ Lowest industry average engagement rate: 0.07% ๏ Highest page fan count: Red Bull, 38,261,908 Free DemoSee how Zuum can improve your page performance
  • 8. © 2013 Zuum Children’s Hospitals 8 ๏ Highest page engagement rate: St Jude Children’s Hospital, 0.93% ๏ Highest industry average engagement rate: 0.42% ๏ Highest page posting volume: Children’s Hospital of Philadelphia, 91 Free DemoSee how Zuum can improve your page performance
  • 9. © 2013 Zuum Toothpaste 9 ๏ Lowest page fan growth rate: Sensodyne, -0.14% ๏ Lowest page fan count: Arm & Hammer Heroes, 3,428 Free DemoSee how Zuum can improve your page performance
  • 10. © 2013 Zuum Hotels 10 Free DemoSee how Zuum can improve your page performance
  • 11. © 2013 Zuum Fruit Juice 11 Free DemoSee how Zuum can improve your page performance
  • 12. © 2013 Zuum Hybrid/ Electric Autos 12 ๏ Lowest industry average posting volume: 15 ๏ Lowest industry average fan count: 160,283 Free DemoSee how Zuum can improve your page performance
  • 13. © 2013 Zuum Key Takeaways 13 ๏ Brands with large fan counts can gain fans rapidly (Twix) ๏ Industries with large fan counts can generate impressive engagement (Fast Food & Luxury Fashion) ๏ Only 2 of 90 pages experienced negative fan growth (Sensodyne & Children’s Hospital of Boston) Free DemoSee how Zuum can improve your page performance
  • 14. © 2013 Zuum About This Report 14 Zuum frequently reports on the major trends and activities in social media for the leading consumer brands. All data was gathered and analyzed using content strategy tool Zuum. If you’d like to be notified when we publish reports like this one, please either follow us on any of our social media properties, or send us an email at info@zuumsocial.com with “Reports” in the subject line. Thank you, Doug Schumacher Co-Founder Zuum
  • 15. © 2013 Zuum A Social Media Strategy Tool 15 Zuum helps marketers maximize performance for their social media properties by showing them specifically what types of content drive the highest levels of engagement. ZuumSocial.com Free DemoSee how Zuum can improve your page performance