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KEY STRATEGIES TO DRIVE
           COMPLIANCE


                       Monica Graham,
         Director, Technology Sourcing
                       October 23, 2012
Agenda

 Company Overview

 SCM Organization

 Challenges and Goals

 Situation and Process Analysis

 Case Study

 Lessons Learned
Company Overview
Vertis Communications is one of the top producers of advertising
inserts and direct marketing/direct mail solutions in North America

 Key Facts
   –   Industry: Marketing Communications
   –   Size: Top 10 commercial printer in U.S.
   –   Revenue: $1.1B, Private equity
   –   Facilities: 25 production sites
   –   Employees: 5,000
Vertis Communications Facilities


               Portland


                                                               Shakopee
                                                                                      Stevensville       Springfield

                                                                             Greenville
Sacramento
                                                                                             Chalfont
                                                                                 Medina                  Bristol
                                                                Marengo                   York           N. Brunswick
                            Salt Lake
                                                                                                         Westampton
                                        Boulder                                 Columbus Manassas        Monroe
                                                       Lenexa        St.
                                                                     Louis
      Irvine    So. Cal
                                                                                             Charlotte




                                                  Dallas

                                                           Lufkin

    Legend                                           Houston

      Advertising Inserts                                                         Tampa
      Direct Marketing
      Specialty Print
Vertis Supply Chain Organization
Challenges




             Vertis Spends Millions
Goals



                                 Spend
                               under SCM
                   Standard      control
                 procurement
                  procedure                 Contract
                                           Compliance

         Item level
           spend
        information
The Situation
 Over $1 billion annual spend
   – Indirect spend categories account for 30% of total spend
   – SCM controlled less than 10% of total indirect spend


 SCM only controlled direct materials spend

 Cost saving tactics were non-collaborative
   – Heavy reliance on corporate rebates that did not benefit plant P&L


 Inherited D&B “Supply Optimizer”
The Process
        Categorization




                                                  Opportunity Assessment
  Implemented UNSPSC




                                                                                                   with Local Management
                                                                                                Improved SCM Involvement
                         Long lead-time to get                             Joined Group                                    Site visits to plants in
                         spend analysis results                            Purchasing                                      conjunction with other
                                                                           Organization (GPO)                              business in the area
                         Spend analysis is
                         unreliable because of                             Increased staff                                 Created three Regional
                         poor quality data                                                                                 Supply Chain Manager
                                                                                                                           positions
                                                                           Synergy Savings
The Tools



                                                                       Discovery
  Spend Analysis          e-Procurement          E-Sourcing
                                                                       Services

• Quarterly spend       • Integrated with    • Targeted reverse   • Supplier
  data categorization     business unit        auctions             identification and
                          ERP’s                                     qualification
                        • Implemented (“Go
                          Live”) September
                          2011
Path To Success



                                                                               ROI
                                                                    Cost –
                                                                    Benefits
                                                          Ease of
                                                          Use
                                             Timely
                                             Turnaround
                                  Data       of Spend
                                  Currency   Analysis
                        Capture
                        ALL
           Accurate     Spend
           Categoriza   Data
Right      tion
Taxonomy
Identify Savings
Opportunities by reducing
 the number of suppliers    Click Next to set Filters
This category has the highest number of
                                 suppliers under the category of Information
                                                Technology.




This further drill down enables the procurement specialist to find the category where the
      suppliers is the highest and there is a possibility to rationalize their supplier base.
Opportunity is
                                     added to list of my
                                        opportunity




The identified opportunity then gets added to the entire list of opportunities.
Bubble Matrix Graph to prioritize identified
                                         opportunities




  Armed with all the information the head of procurement team can review the pool of all these
opportunities in the opportunity prioritization module in the form of a bubble chart, where the X-axis
    represents the efforts in months and the Y-axis represents the maximum saving potential.
CASE STUDY
Safety Supplies
 Vertis annual spend is ~$400K

 Decentralized purchases

 No minimum safety standards

 Multiple suppliers

 No volume discounts for aggregated spend
Implementation Process

                           Emailed
  Shared Vertis                                      Emailed announcement
                           announcement to
  locations & contacts                               to requisitioners &
                           requisitioners &
  with Choctaw - Kaul                                management
                           management




  Released Choctaw-        Developed monthly
                                                     Contacted sites with
  Kaul to initiate local   spend and cost savings
                                                     slow adoption
  site visits              report template




  Solicited feedback &
                           Visited Vertis sites to   Requested management
  engaged supplier in
                           emphasize partnership     assistance as last resort
  response to local
  concerns
Supplier Collaboration Savings

                      • Lean & Continuous Improvement Project
        Product
                      • Team of SCM, Supplier, Safety Coordinators,
    standardization     Inventory Clerks


                      • Minimum safety standards
      Best value      • Quality appropriate to the application



                      • Reduce number of SKU’s to manage
    Lower inventory   • Ability to share inventory between sites



                      • Lower prices
    Reduced costs     • Lower inventory levels; more inventory turns
Results
 Improved product quality and consistency
   – ANSI approved anti-fog safety glasses with UV protection
   – Minimum NRR 29 on earplugs
   – More durable nitrile gloves
   – Top rated cut resistance gloves


 Eliminated 80% of SKU’s (from 69 to 14) for hand/eye/ear PPE


 Additional 12% cost savings
   – Renegotiated prices with manufacturer
   – Spend concentrated on best value items



 Current compliance is 90+%
Conclusion: Lessons Learned
 Detailed and accurate spend data essential


 Compliance requires collaboration
   – Control increased from 10% to 50%
   – Compliance increased from 0% to 40%


 There is no substitute for face-to-face
  interactions

 Comparative benchmarking drives friendly
  competition
Key Strategies to Drive Compliance_Vertis Communications

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Key Strategies to Drive Compliance_Vertis Communications

  • 1.
  • 2. KEY STRATEGIES TO DRIVE COMPLIANCE Monica Graham, Director, Technology Sourcing October 23, 2012
  • 3. Agenda  Company Overview  SCM Organization  Challenges and Goals  Situation and Process Analysis  Case Study  Lessons Learned
  • 4. Company Overview Vertis Communications is one of the top producers of advertising inserts and direct marketing/direct mail solutions in North America  Key Facts – Industry: Marketing Communications – Size: Top 10 commercial printer in U.S. – Revenue: $1.1B, Private equity – Facilities: 25 production sites – Employees: 5,000
  • 5. Vertis Communications Facilities Portland Shakopee Stevensville Springfield Greenville Sacramento Chalfont Medina Bristol Marengo York N. Brunswick Salt Lake Westampton Boulder Columbus Manassas Monroe Lenexa St. Louis Irvine So. Cal Charlotte Dallas Lufkin Legend Houston Advertising Inserts Tampa Direct Marketing Specialty Print
  • 6. Vertis Supply Chain Organization
  • 7. Challenges Vertis Spends Millions
  • 8. Goals Spend under SCM Standard control procurement procedure Contract Compliance Item level spend information
  • 9. The Situation  Over $1 billion annual spend – Indirect spend categories account for 30% of total spend – SCM controlled less than 10% of total indirect spend  SCM only controlled direct materials spend  Cost saving tactics were non-collaborative – Heavy reliance on corporate rebates that did not benefit plant P&L  Inherited D&B “Supply Optimizer”
  • 10. The Process Categorization Opportunity Assessment Implemented UNSPSC with Local Management Improved SCM Involvement Long lead-time to get Joined Group Site visits to plants in spend analysis results Purchasing conjunction with other Organization (GPO) business in the area Spend analysis is unreliable because of Increased staff Created three Regional poor quality data Supply Chain Manager positions Synergy Savings
  • 11. The Tools Discovery Spend Analysis e-Procurement E-Sourcing Services • Quarterly spend • Integrated with • Targeted reverse • Supplier data categorization business unit auctions identification and ERP’s qualification • Implemented (“Go Live”) September 2011
  • 12. Path To Success ROI Cost – Benefits Ease of Use Timely Turnaround Data of Spend Currency Analysis Capture ALL Accurate Spend Categoriza Data Right tion Taxonomy
  • 13. Identify Savings Opportunities by reducing the number of suppliers Click Next to set Filters
  • 14. This category has the highest number of suppliers under the category of Information Technology. This further drill down enables the procurement specialist to find the category where the suppliers is the highest and there is a possibility to rationalize their supplier base.
  • 15. Opportunity is added to list of my opportunity The identified opportunity then gets added to the entire list of opportunities.
  • 16. Bubble Matrix Graph to prioritize identified opportunities Armed with all the information the head of procurement team can review the pool of all these opportunities in the opportunity prioritization module in the form of a bubble chart, where the X-axis represents the efforts in months and the Y-axis represents the maximum saving potential.
  • 18. Safety Supplies  Vertis annual spend is ~$400K  Decentralized purchases  No minimum safety standards  Multiple suppliers  No volume discounts for aggregated spend
  • 19. Implementation Process Emailed Shared Vertis Emailed announcement announcement to locations & contacts to requisitioners & requisitioners & with Choctaw - Kaul management management Released Choctaw- Developed monthly Contacted sites with Kaul to initiate local spend and cost savings slow adoption site visits report template Solicited feedback & Visited Vertis sites to Requested management engaged supplier in emphasize partnership assistance as last resort response to local concerns
  • 20. Supplier Collaboration Savings • Lean & Continuous Improvement Project Product • Team of SCM, Supplier, Safety Coordinators, standardization Inventory Clerks • Minimum safety standards Best value • Quality appropriate to the application • Reduce number of SKU’s to manage Lower inventory • Ability to share inventory between sites • Lower prices Reduced costs • Lower inventory levels; more inventory turns
  • 21. Results  Improved product quality and consistency – ANSI approved anti-fog safety glasses with UV protection – Minimum NRR 29 on earplugs – More durable nitrile gloves – Top rated cut resistance gloves  Eliminated 80% of SKU’s (from 69 to 14) for hand/eye/ear PPE  Additional 12% cost savings – Renegotiated prices with manufacturer – Spend concentrated on best value items  Current compliance is 90+%
  • 22. Conclusion: Lessons Learned  Detailed and accurate spend data essential  Compliance requires collaboration – Control increased from 10% to 50% – Compliance increased from 0% to 40%  There is no substitute for face-to-face interactions  Comparative benchmarking drives friendly competition