On April 17, Offerpop hosted it's monthly Social Marketers NYC Meetup. The topic was "The Changing Nature of Viral." We were pleased as punch to have Jonathan Perelman of BuzzFeed, Jason Feifer of Fast Company, and Sharad Goel of Microsoft in house to try and define virality, how it happens, and what role marketers have in creating viral sensation. Here's the cliff notes from the night's event!

1. The Changing Nature of Viral
#SocialMarketersNYC

11. Jason Feifer

12. SharadGoel

13. Jonathan Perelman

14. Jason Feifer

15. Jonathan Perelman

16. SharadGoel

17. SharadGoel

18. Jonathan Perelman

19. Jonathan Perelman

20. Jason Feifer

21. What is Social Marketers NYC?
Expertise and insight. That's what it takes to be a social marketer in NYC - and every
month we deliver. We bring together journalists, analysts, social marketers and even
scientists each month to discuss trends, strategies and cultural shifts that impact our
brands. Each session includes a short presentation and then a discussion with top
experts. Members are encouraged to ask questions and share their own insights. And
we leave plenty of time for networking with food and drinks. Join us at
http://www.meetup.com/Social-marketers-nyc/
About Offerpop
Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter.
Marketers across the globe use Offerpop to build active fan bases, optimize their
social content, and unlock rich, actionable data that converts fans into customers.
From small businesses to top brands like Amazon, Pepsi, and MTV, companies use
Offerpop to drive success across their key marketing channels – engaging and
converting fans like never before. Offerpop is a Facebook® Preferred Marketing
Developer, qualified by the PMD program in Apps. Try us out for free at
www.offerpop.com.