The document discusses how the media product challenges and conforms to conventions of real magazines and film marketing. It incorporates red colors on the magazine cover to attract attention, as seen in film magazines. It challenges conventions by keeping the background image intact rather than using a plain background. The film poster layout follows conventions but challenges them by using a natural scene without people. The teaser trailer builds tension through longer initial scenes that get choppier, matching the music, as seen in the horror film Fertile Ground. It conforms to trailer conventions like using music, captions and ambiguous release dates.