Ensuring Technical Readiness For Copilot in Microsoft 365
Affiliate Managers Toolkit (Mark Russell)
1. How To Motivate And Incentivise
Affiliates Effectively
By Mark Russell
Existem Affiliate Management
2. Think like an affiliate
• What do they do?
• How do they do it?
• Why do they do it?
• Recognise their entrepreneurial nature.
• Recognise they are paid by results
- Therefore – motivated by results
3. Getting a result – Primary Goals
• Making a sale
• Driving a lead
4. Getting a result – Other Goals
• Achieving high SEO ranking
• Building a database of keywords
• Visible blog / original content
9. The Basics – A Recap
• Affiliates will choose high conversion
over high commission
• Affiliates trust merchants with affiliate
friendly sites
• Affiliates will sign up for programmes that
are easy to work with
• Getting the basics right motivates
RECRUITMENT!
13. Motivation – Lead Quality
• Target quality
• Pay higher CPA when good results are
apparent
• Be transparent
• Validate promptly with rapid feedback
• Provide affiliate education
• Provide affiliate with customer education
material
14. Motivation – Affiliate Recruitment
• Double first commissions
– First sale
• Introductory rates
– High first month commission
• Prize draw
– For posting links
15. Motivation – Affiliate Types
• Different affiliate types require different
strategies
– Cash back / Incentive
– Content
– Voucher Code
– PPC
– Comparison
16. Content Sites - Motivation
• SEO friendly content
• Descriptions
• Timely information
18. Content Sites - Strategy
• Supply bespoke copy
• Send out best-seller / new product
information
• Ensure flow of new and relevant
communication
• Ensure using all network tools
21. PPC Affiliate - Strategy
• Clearly defined PPC policy
• Ensure site converts efficiently
• Make available keyword information
• Provide all tools for available opportunities
• Prompt validation
22. Comparison Site - Motivation
• Multiple retailers
• Standardised information
• Available product
• Conversion
• Revenue
23. Comparison Site - Strategy
• Ensure campaign is visible
• Ensure product feed is correctly specified
• Ensure product feed is updated frequently
• Ensure commission and conversion is in line
with or better than similar retailers
24. Strategy - Summary
• Understand needs and motivation of affiliate
types and address them specifically
25. Conclusion
• Motivating and incentivising is 2 tiered
– Site basics / Programme housekeeping
– Tailored strategy for affiliates
• All communication needs to be timely
• All communication needs to be respectful
• Politeness and courtesy go along way in
affiliate motivation
26. Thank You For Your Time
Mark Russell
www.existem-am.com
mark@existem-am.com
0870 8031366
07971 199909