Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today
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The diversifying advertiser base, what’s driving this trend and some discussion of changing consumer behaviour. How is this creating more opportunity for affiliates, Effective Merchandising – increase conversions, maximise revenues and build relationships
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Beyond The Banner...Advancing Your Use Of Tools And Merchandising To Tap Into The Way Consumers Are Shopping Today
- 1. Beyond the Banner…Retail Affiliates: Merchandising & Maximising Revenue Presented by: Liane Dietrich Managing Director, LinkShare Ltd.
- 2. Introduction Liane Dietrich, Managing Director, LinkShare Quick Industry trends Beyond the banner
- 6. Does not = higher spending
- 8. Why are they preferring offline?
- 10. 92% have more confidence in online information than salespeople
- 11. 81% are doing online research “most of the time” before buying a product
- 13. Research is now part and parcel of shopping Across all sectors How frequently do you do online research before you purchase each of the following types of products? (Most of the time / Occasionally)
- 15. 69% have found a review by another consumer helpful
- 16. 83% have used a comparison shopping engine
- 17. 60% cite being able to research information as a reason for shopping online“Online you can thoroughly research what you want before purchase.”
- 18. Beyond the banner 1. Give the consumer what they want 2. Expand your approach for long-term goals 3. Make your life easier 4. Increase conversion through merchandising 5. Leverage existing influences 6. Test into what works
- 19. 1. Give the consumer what they want Eliminate clicks between the consumer and the desired action on your site
- 28. 4. Increase Conversion Through Merchandising How it was typically How it should be
- 29. 4. Increase Conversion Through Merchandising Be creative
- 30. 4. Increase Conversion Through Merchandising
- 32. 5. Leverage existing influences Merchants know their own strengths
- 33. 5. Leverage existing influences Press influences
- 34. 5. Leverage existing influences Press influences
- 35. 5. Leverage existing influences Celebrity
- 36. 6. Test What Works Perfect industry to “test” what is bringing you the best commissions Make sure you understand the reporting tools Recreate success with other advertisers/websites
- 37. SUMMARY Leverage the info-shopper Expand your approach and maximise your long-term return Use all the tools available to make your job easier Merchandise – give consumers what they want