More Related Content Similar to How to Increase your Conversion Rate (20) More from auexpo Conference (20) 4. New Button – 27% increase in clickthroughs… … and 3% decrease in sales! Button Variant Visual Payment Page Uplift Sales Conversion Rate Uplift “ Buy” (control) 0.00% 0.00% “ Select” (new) 27.30% -2.96% 8. 6.45% less wasted traffic! 6.45% Increase in Applications! Maxybox Lift on control Variant1 6.45% Control 0% 9. MULTIVARIATE TESTING / OPTIMISING Allows testing of multiple areas of a web page with many variations of content 12. New Page – 119% increase in clicks on Join Free Double digit increase in Subscriptions Content Combination Lift on control 1 119% 2 112% 3 112% 4 104% Etc … Default Content 0.00% 14. CASINO LANDING PAGE vs New header and message: 16% more click throughs 6.5% increase in Registrations 17. RESULTS New Page – 37% increase in call to action clicks £200,000 increase in revenue 20. New Page – 14% increase in flow through checkout!! Content Variant Conversion rate Lift on control Page 1 85.43% 14.11% Control (Page 85) 74.87% 0.00%
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