Turbo Charging your SEO Building Strategy
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Turbo Charging your SEO Building Strategy
- 1. TURBO-CHARGING YOUR SEO Jon Quinton SEOgadget.co.uk @jonquinton1
- 4. FIND THE BIGGEST ISSUES AND EXPLAIN HOW TO FIX THEM
- 5. PROBLEM #1 WHERE TO START?
- 6. @jonquinton1 ............................................................................................................................................................................................... CHECKING SEARCH VISIBILITY Good growth but still plenty of opportunity
- 8. @jonquinton1 ............................................................................................................................................................................................... TOP TRAFFIC DRIVING KEYWORDS (NON-BRAND) Note: the tourist maps are bringing in a good volume of traffic
- 9. PROBLEM #2 DISCOVERING OPPORTUNITIES WITH META DATA
- 10. @jonquinton1 ............................................................................................................................................................................................... FIRST, COMBINE ALL YOUR EXPORTS:
- 11. @jonquinton1 ............................................................................................................................................................................................... COMBINE THE DATA USING VLOOKUP: =VLOOKUP(A2,[TABLE2],2,0)
- 12. @jonquinton1 ............................................................................................................................................................................................... SORT BY SEARCH VOLUME TO SPOT META IMPROVEMENTS Is the page title optimised for the biggest ranking keyword?
- 13. PROBLEM #3 QUICKLY FINDING TECHNICAL PROBLEMS
- 14. @jonquinton1 ............................................................................................................................................................................................... FINDING DUPLICATION WITH SCREAMING FROG Finding duplicate meta data usually leads to deeper problems…
- 15. @jonquinton1 ............................................................................................................................................................................................... http://www.tripomatic.com/Singapore/ http://www.tripomatic.com/singapore/ http://www.tripomatic.com/Singapore/Singapore-city/
- 16. @jonquinton1 ............................................................................................................................................................................................... Also check meta descriptions – are they harming your CTR?
- 17. @jonquinton1 ............................................................................................................................................................................................... COMPARING WITH CLICK THROUGH DATA What‟s working well and what lessons can we learn?
- 18. @jonquinton1 ............................................................................................................................................................................................... SIGNIFICANT SPIKE IN ‘NOT SELECTED’ URLS „Not Selected‟ URLs are pages that Google deem to be duplicate or „thin‟. Did something change on the 8th May?
- 19. @jonquinton1 ............................................................................................................................................................................................... IIS CRAWL REPORT 132,330 linked to redirects 11,852 pages blocked by Robots.txt
- 20. @jonquinton1 ............................................................................................................................................................................................... The link to http://www.tripomatic.com/widgets/ 301 redirects to http://www.tripomatic.com/lp/widgets/
- 21. @jonquinton1 ............................................................................................................................................................................................... ROBOTS.TXT Many of these pages are still indexed. It would be more efficient to set to NoIndex, Follow: <meta name=“robots” content=“noindex,follow”>
- 22. PROBLEM #5 PARAMETER URLS IN ANALYTICS
- 23. @jonquinton1 ............................................................................................................................................................................................... ?PAGETYPE= BEING REPORTED AS ORGANIC LANDING PAGES
- 24. @jonquinton1 ............................................................................................................................................................................................... …HERE’S WHY Script set to report page views
- 25. PROBLEM #4 DIAGNOSING ARCHITECTURE PROBLEMS
- 26. @jonquinton1 ............................................................................................................................................................................................... CURRENT NAVIGATION
- 27. @jonquinton1 ............................................................................................................................................................................................... EXPORT XENU REPORT INTO EXCEL
- 28. @jonquinton1 ............................................................................................................................................................................................... FILTER BY ‘LEVEL’ From 4105 analysed URLs, 2,101 were over 3 clicks deep
- 29. @jonquinton1 ............................................................................................................................................................................................... NEW STRUCTURE PLAN Asia Delhi Bangkok Far East Hong Kong London Europe Paris Destination Guides Krakow Eastern Europe Budapest New York USA LA Vancouver Canada Toronto
- 30. PROBLEM #6 FINDING BAD LINKS
- 31. @jonquinton1 ............................................................................................................................................................................................... GATHER AND COMBINE DATA Use OSE, Majestic and Webmaster Tools
- 32. @jonquinton1 ............................................................................................................................................................................................... DE-DUPE YOUR LIST Once combined, de-dupe by ‘sourceURL’ and remove metrics that are not required
- 33. @jonquinton1 ............................................................................................................................................................................................... ARE MY LINKS STILL LIVE? Use Screaming Frog SEO spider in ‘list mode’ and configure a custom filter to search for your domain in the source code of each URL
- 34. @jonquinton1 ............................................................................................................................................................................................... USE COUNTIF TO GIVE YOU THE ANSWER =COUNTIF(Table4[Address],A2)
- 35. @jonquinton1 ............................................................................................................................................................................................... SEPARATE DOMAINS • =IFERROR(MID(A2,8,FIND("/",A2,8)-8),MID(A2,8,LEN(A2)))
- 36. @jonquinton1 ............................................................................................................................................................................................... USE SEOTOOLS FOR EXCEL TO PULL IN DOMAIN PR Ensure that you work in a new tab with a de-duped list of domains. Paste as values once finished!
- 37. @jonquinton1 ............................................................................................................................................................................................... USE VLOOKUP TO PULL DATA INTO MAIN TAB =VLOOKUP(B2,Table2[#All],2,0)
- 38. @jonquinton1 ............................................................................................................................................................................................... FILTER DOWN TO YOUR PR -1 AND 0 LINKS
- 39. @jonquinton1 ............................................................................................................................................................................................... USE TOOLS.SEOGADGET TO FETCH CONTACT DETAILS
- 40. @jonquinton1 ............................................................................................................................................................................................... DOMAIN PAGE RANK DISTRIBUTION Domain Page Rank Distribution 300 250 200 150 100 50 0 0 1 2 3 4 5 6 7 8 9 10
- 41. @jonquinton1 ............................................................................................................................................................................................... ANCHOR TEXT DISTRIBUTION 22% 24% Keyword: Trip Planner Includes Brand Other 54%
- 42. PROBLEM #7 BUILDING GOOD LINKS
- 44. @jonquinton1 ............................................................................................................................................................................................... GUEST POST OPPORTUNITIES
- 45. @jonquinton1 ............................................................................................................................................................................................... FINDING COMPETITORS LINKS AND CONTACT DETAILS
- 46. @jonquinton1 ............................................................................................................................................................................................... BRING BACK THE BLOG – THIS TIME TO A SUB FOLDER
- 47. @jonquinton1 ............................................................................................................................................................................................... ASSOCIATE WITH SMALL LOCAL BUSINESSES
- 48. KEY ACTION POINTS: 1. GAIN A REALISTIC VIEW 2. QUICKLY FIND TECHNICAL ISSUES 3. ANALYSE BACKLINK PROFILE – BUILD THE LINKS YOU NEED
- 49. THANKS!! Jon Quinton SEOgadget.co.uk jon@seogadget.co.uk @jonquinton1