Presentation was made for Southern Directors for Cooperative Extension. http://blog.anneadrian.com

1. Introduction to Using Social Media in Cooperative Extensionfor Southern Region Extension Directors Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu August 26, 2009

2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

3. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

4. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

5. Forget some concepts (i.e., best practices) behind traditional media, education, and marketing. flickr.com/photos/yourdon/2715599454/

6. flickr.com/photos/28027797@N07/2613148011/ Social media is social which means relationships, engagement, connectedness, and collaboration.

7. Social media provides flexibility, efficiency, scalability, and opportunities for innovation. flickr.com/photos/yourdon/2675323741///

8. Go where the people are flickr.com/photos/mcgarry/111003432/

9. Listen flickr.com/photos/joyoflife/23724427/

10. Connect & build relationships

11. Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/

12. Google Alerts What is being said on the webgoogle.com/alerts

13. Know what people are saying search.twitter.com/ Twitter Searches

14. Try Explore LearnParticipate by DOING flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/

15. Where to begin? Pick 1, 2, or 3.

16. Suggestions for Extension Directors Pick 1, 2, or 3.

17. Other considerations Do you offer ways for people to keep up with information about products and services? Do you have ways for customers to comment? Is your web information mobile accessible? Look for other groups, forums, social networks that are being used by your customers.

18. Sharing

19. Blogs & Microblogs

20. Podcasts flickr.com/jschneid

21. Instant Messaging

22. Feed (RSS) Readers

23. Texting flickr.com/jswaby

24. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

25. Choose the right tool. flickr.com/photos/geishaboy500/100043823/

26. Wikipedia 75,000- active contributors 13 million– number of articles contributors have worked on thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

27. Wikipedia ~57 million 2008monthly visitors ~65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

28. YouTube 70 million– videos (March 2008) 95.4 million – videos (May 2009) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers

29. Blogosphere 346 million– people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

30. 1 trillion- unique URLs in Google’s index thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats

31. Facebook 200 millionactive users blog.facebook.com/blog.php?post=72353897130

32. Facebook Facebook is the largest social networking site, passing MySpace in 2008 www.mashable.com

33. Facebook Women older than 55 make up the fastest-growing age group on Facebook cnn.com/2009/TECH/04/13/social.network.older/

34. Twitter stats 3 million- Tweets/day (March 2008) Tuesday – most popular day Wednesday – close 2nd popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/ sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World

35. Twitter stats 2.62 billion- number of Tweets as July 14, 2009 Twitter is the fastest growing (752% increase in 2008!) http://popacular.com/gigatweet/ www.mashable.com

36. Google me Anne Adrian blog.anneadrian.com aadrian@auburn.edu Twitter: aafromaa delicious: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa

37. Resources Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/ Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf 10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/

38. Resources How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/ Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html

39. Resources RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html

40. Resources Clay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/ Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

41. Resources Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/ Feeding FrenzyeXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/ Beginner’s Guide to Social Media in Extension collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

42. Resources Poscente, Vince. The Age of Speed. Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158 Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

43. Introduction to Using Social Media in Cooperative ExtensionAugust 26, 2009 Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University aadrian@auburn.edu blog.anneadrian.com This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.