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Working Differently Blogging for Education and Marketing

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Anne Adrian
Anne Adrian

This presentation was created as part of the ACE 08 Conference for Extension Communicators.

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Working Differently: Blogging for Education and Marketing ,[object Object]
What are we about? What are our goals? What is our mission?
What is our most important resource?
If you have any, what are your objections to our professionals are blogging?
We have to keep up. www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Keep clients informed www.flickr.com/photos/sharman/865719808//
We share information, knowledge, resources, solutions, and expertise. www.flickr.com/photos/rambleon/2449976867/
We work with others. www.flickr.com/photos/jerobins/707118324/
We stay connected with ,[object Object],[object Object],[object Object],www.flickr.com/photos/richardaustin/2085854939/
We converse. www.flickr.com/photos/ginable/325235488/
We build professional relationships.
We develop our professional reputations. www.flickr.com/photos/bruno/698615823/
We influence. www.flickr.com/photos/briansolis/1411905457/
What is a blog? ,[object Object],[object Object]
Blogging is about sharing Work Information Knowledge Experiences Interests Opinions
Also, a blog… ,[object Object],[object Object]
Rohit Bhargava lists 25 kinds of blog posts www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
Why should we blog? ,[object Object],[object Object],http://web2.wsj2.com/endless_conversation_the_unfolding_saga_of_blogs_twitter_.htm
71% of adults use the internet at least occasionally from any location. ,[object Object]
Internet users (17+) consider these as important sources of information (%)
Sources for information used (%)
Individuals decide how they want information. Individuals depend on their communities for information.
Membership in online communities has more than doubled in the last 3 years. ,[object Object]
54% log into their community at least once a day. ,[object Object],[object Object]
Extension professionals & blogger characteristics ,[object Object],[object Object],[object Object],[object Object],http://blog.aafromaa.com/2007/08/extension-professionals-and-their.html
 
Online Community Principles Connecting www.flickr.com/photos/fortphoto/1321162593/
Marketing ,[object Object]
Focus on the connections and relationships. Don’t focus on the social media tools themselves. ,[object Object],[object Object]
Think of social media as a communication tool, not as a marketing tool ,[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Are you overwhelmed? www.flickr.com/photos/violator3/19396819 /
Use a feed reader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Converse ,[object Object],2 www.flickr.com/photos/bootbearwdc/20109566 /
Microblog ,[object Object],[object Object],[object Object],[object Object]
Use a “start page” ,[object Object],[object Object],[object Object],4
[object Object],Bold items are new & unread.
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Beginners’ blogging tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging isn’t the only social media we should be doing.
Resource Wiki tinyurl.com/5u9dcb
Videos ,[object Object],[object Object],[object Object],[object Object]
and searching for Anne Adrian or aafromaa. Find me by using
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Or you can find me and “friend” me in these places.

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