1. Jobmarketing Update ConferenceSamantha Nagtegaal-Waas Manager Marketing and Communications

2. In the beginning there was: 2

3. Then came Internet

4. Now: 4

5. Are you ready to….BeKnown? Gelanceerd op 25 juni 2011 Professionelenetwerkapplicatie op Facebook Monster Worldwide is nu social Werkzoekendenkunnenwerk en privescheiden op FB Naasteenprofielhebbenleden direct toegang tot vacatures 5

6. Black Box for seekers 6

7. We see four kind of seekers: 7 “Optimistic Aspirers” “No-Nonsense Career-Builders” “Easy Riders” “Lost and Nervous”

8. Underlying segments From this early point in the discussions, participants seemed to sort themselves into several categories: “Optimistic Aspirers” They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back. “Lost and Nervous” They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting. “Easy Riders” They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible. “No-Nonsense Career-Builders” They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.

9. What works for each seeker 9 “Optimistic Aspirers” They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back. “Lost and Nervous” They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting. Hand-holding, advice, guidance, feedback Suggestions, new ideas, creative search techniques “Easy Riders” They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible. “No-Nonsense Career-Builders” They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible. Filtering power, detailed information on the jobs available “One click” options

10. How to be found CV database How does it work Public CV Who can see it? Keywords Be a keyword expert Updates How to be on top of the list 10

11. And then what… 11 Research Understand Engage

12. How to find 12 SearchHow does it work Jobsearch agents Who can see it? Keywords Be a keyword expert Cover letter and CV Be ready

13. And then what… 13 Research Understand Engage

14. 14 THANK YOU