Design worksheet handout for Content Experience Modeling workshop: http://slidesha.re/1hXN18B

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Content Experience Modeling Workshop A. Ames—2014 STC Summit
Story Scenarios & Use Cases
* “Action” need NOT be interactions with software or hardware; think “thought tasks,” decision-making tasks, buying tasks, etc.—tasks that require
information but do not require interaction with a product, solution, or service.
Who… does what… why...to meet what goals… in what context... and
Ex. US Customers “Bank” on the go To control finances When not near computer
or bank branch
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Step – Actor – Action*
1. Joe receives text message or e-mail from STCBank stating that his checking account balance has fallen below $500
(based on trigger previously defined and set by him).
2. Opens STCBank app on his iPhone.
3. Logs in.
4. Taps on his checking account to view the balance.
5. Taps Transfer to transfer money from his savings account to his checking account to ensure that all of his checks,
debits, and automatic bill payments will be covered.
6. Selects Savings account to transfer from.
7. Selects Checking account to transfer to.
8. Enters a $250 transfer amount.
9. Taps Transfer button.
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2. 2
Content Experience Modeling Workshop A. Ames—2014 STC Summit
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