"Creating a Content Strategy Ecosystem" workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

1. Creating a Content Strategy Ecosystem, A.Ames — LavaCon
COMMUNICATION PLAN
Expectations Matrix (EM)
Who needs to
know something What they need to know
What they should think or do
as a result of knowing
Dir of Engineering Requirements and how next mobile app
release is likely to be affected
Plan staffing, release schedule

2. Creating a Content Strategy Ecosystem, A.Ames — LavaCon
COPIS Matrix
Customer
(“Who” from EM)
Output / Delivery
Mechanism
(“What” from EM)
Process / Item / Task
(How it will be communicated;
what channels / delivery
mechanisms will be used)
Input
(What, if anything, is needed to
communicate effectively)
Contributor / Supplier
(Who is communicating)
Dir of
Engineering
Updated mobile app
plan
Product planning
process/meetings
Business case,
including specific data
justifying
requirements for next
release
Mobile app product
manager