Online videos will replace TV.

1. ONLINE VIDEO CONSUMPTION INDIA

3. India ranks 4th in the world when it comes to unique viewers of video content.

4. Exceeds by 21% of the global population in online-video consumptionSource: ICube 2009, TRAI, nautanki.tv

6. 85% of video viewing happens from offices.

7. The attention span for video content on the web is put at 3.5 minutes and around 50% of the audience drops off at the 5 minute level.

8. 76% of all video consumption happens from the top seven metros / mini metros.Source: ICube 2009, TRAI, nautanki.tv

10. Internet penetration in India is one of the lowest in the world which is 8.4% of the population in 2010

11. Mobile-video penetration is only 0.6% in India compared to 5.8% in China.

12. 15.5 mil Indians visit Youtube every month

13. PC markets recorded a 26% yoy growth in sales in 2010Source: ICube 2009, TRAI, nautanki.tv

14. Thus, Online video paves a new way to Consume, Create& Distribute content.

15. Top Sites for Video Consumption Source: Comscore 2011 Jan, Age 15+

16. What TV Content is viewed online? 1. TV SERIES / SOAPS Shows that are not aired in India To watch missed episodes Re- watch Popular Channels: Rajshree, ZeeTV, ZoomTV, Telguone, NDTV Imagine, AmritaTV, ZeeMarathi, colorsTV, Koffee with Karan, Dance India Dance on You Tube as well as there are individual websites dedicated for video like MTV Roadies.

17. What TV Content is viewed online? 2. MOVIES Trailers Lot of regional language content Popular movies Songs along with videos

18. What TV Content is viewed online? 3. ADVERTISEMENTS Better ROI Cost effective Better Brand Recall Online video advertisements deliver 82% brand recall versus 54% recall for the same ad on television.

19. What TV Content is viewed online? 4. SPORTS Missed match Re-watch Commentary & News Channels: ESPN STAR, WorldCricketCup 2011, IndiaTV, TimesNow, NDTV , ADDIDAS cricketing, NIKE football on YouTube as well as there specific websites such as ESPN, Ten Sports etc. Also there are sites that are dedicated towards live streaming such as crictime.com

20. What TV Content is viewed online? 5. NEWS Live News Streaming Re-watch Search for specific Channels: NDTV,STAR News, ETV News Telgu, IBN Live, TimesNow on you tube along with specific websites of individual news channel like NDTV, AajTak etc.

21. Therefore to summarize There has been over a 350% growth in 2010 in online video consumption. Maximum video consumption is done through Video Channels, Social Networking sites, Horizontals as well as individual websites. Each video view in online space can be tracked. Videos provide various kinds of innovations like pre-rolls, mid-rolls & skinning with high degree of engagement. Source: The Financial Express

22. What's next? Out of billion plus population, only 35 million are fluent in English. There is inadequate local language content. Initiatives like Rural broadband and mass penetration of mobile phones will help internet explode in next 2-3 yrs. Thus its online video that can feed the masses with content. Mobile internet will soon be a big thing. Usage of internet as TV.

23. THANK YOU