1. ||Research || Europe Online Gaming Report 2012 Aarkstore.com
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European Online Gaming Market shows positive Development
In its latest ""Europe Online Gaming Report 2012"" Hamburg-based secondary market research
firm yStats.com analyzes the European online gaming market in detail and excludes online
gambling altogether. Following a brief introduction about the region, the report covers important
markets in Western Europe (Great Britain, Germany, Belgium, Finland, France, Italy, the
Netherlands and Spain) and Eastern Europe (Poland, Russia and Turkey).
Social games, traditional online games and casual websites are becoming increasingly popular
worldwide. This is also true for the European market. Important markets in this sector are Great
Britain and Germany as well as Russia. Still, revenue and user figures also grew considerably in
smaller markets.
Social games are especially popular in the most important European markets.
In Great Britain, more than 90 percent of all social gamers played games on a desktop PC or
laptop in September 2011, while less than one third used smartphones. In September 2011, the
most popular social online game in Great Britain was FarmVille, followed by Bejeweled Blitz
and Mafia Wars. Almost one fifth of all time invested into playing games in Great Britain in
2011 was spent on social networks, followed by casual games; more time was only invested into
console games. In Germany, spending on online/browser games increased in 2011 compared to
2010, accounting for more than 20 percent of all revenue generated from gaming. Unlike in
Japan and the USA, in Germany the entire gaming market grew in 2012, only as a result of
increased revenue from online and browser games. The size of the German online and mobile
gaming market is expected to continue to grow and almost double between 2010 and 2015. The
""Europe Online Gaming Report 2012"" by yStats.com also shows that in 2011, French gamers
spent a double digit percentage figure of their entire gaming time in social networks.
Furthermore, it is estimated that almost three quarters of all Spanish gamers used social networks
for gaming activities. In Russia, the volume of the online gaming market is expected to increase
by 20 to 30 percent in 2012 compared to 2011. Almost 80 percent of the total online gaming
market value is generated with browser games.
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