7. Fundamental shift in online communication
All major sites now have a social influence
Social networks and blogs now reach 88 per cent of
the online population in the UK, accounting for 20
per cent of the total time spent online.
25% of search results for the worlds top 20 brands
are links to user generated content.
what
do we know about social?
8. Facebook users
– 300 million active users
– more than 3.5 billion pieces of information shared
every week
– 50% of active users log on at least once a day
– over 60 million status updates every day!
– fastest growing segment is females aged 55-65
who?
is using social networks?
9. Twitter users:
– 55 million tweets each day
– 37% of Twitter users use their phone to tweet
– 300,000 new users each day
– 3 million tweets from 3rd party sites (eg. BBC)
– Over 100 million users
who?
is using social networks?
10. “we don’t have a choice whether we do social media, the
question is how well we do it”
Erik Qualman
11. “companies can now communicate with their markets
directly. if they blow it, it could be their last chance”
12. “consumers can now influence the market directly. if
companies blow it, it could be their last chance”
13. micro-blog
140 characters to share your message
people follow each other
use ‘#’ tags to categorise your posts or emotion
re-tweet (RT) to share posts you like and support
your peers
informal conversation
what’s
twitter
14. join networks organised by city/workplace/school
engage with interest groups
set up a business page or pay per click
advertising
add ‘social connectors’ to your website
most effective for B2C businesses
can business audiences even get to Facebook?
what’s
facebook
15. business oriented
join groups and engage in discussion
your online cv
link to your blog and twitter feed
add presentations about your company
what’s
linkedin
16. upload presentations
add to your linked in profile
easy to upload and share content in word,
powerpoint, pdf and more
add pre-recorded audio – slide casting
what’s
slideshare
17. participate in conversation
make new connections
help people
listen to your audience
think before you post
don’t block the competition!
rules
of engagement
18. reference interesting statistics
share your followers posts
link to your other online profiles
occasional special offers
personal thoughts
don’t bore people – say something remarkable!
what
do I say?
22. a sales pitch
pr
search engine optimisation
what
social media is not
but it does support the above
23. messages should be consistent
always be transparent
the professional/personal divide
dissatisfied customer now have a very public
voice
with
social mediacomes responsibility
24. use corporate and personal accounts
choose the channels your customers choose
engage and support
should there be a return?
add value to your followers
who will be ‘the voice’?
what
might my strategy look like?
25. driving targeted traffic alone won’t sell your stuff
define a success metric
- visits
- followers
- number of conversations about you
- new leads
make
social media work for you
27. make use of a social media ‘client’
– tweetdeck
– hootsuite
add all your profiles
update from a single place
check occasionally
update frequently
how
to manage social media
28. google analytics
number of ‘likes’, ‘views’ and ‘followers’
social media ‘sentiment’ tracking
direct campaign analysis
how
to measure social media
29. westmorland gazette
sldc
english lakes hotels
burnetts solicitors
hawkshead relish
beatrix potter
the wineyard
brewery arts kendal
cumbria tourism
who’s
tweeting locally
30. The Sweet Jar
Red Bull
Dell
Harley Davidson
Cumbria Tourism
Locks Express Locksmith Lancashire & Cumbria
who’s
on facebook
31. “social media is visible to everyone. A small mistake can
soon go ‘viral’ causing huge damage to your brand”
what not to do
35. twitter.com
add some information about yourself
link back to your website
add a photo
change your background
add a link to your website
twitter
36. facebook.com
create a personal page
create a page for your business
change your facebook username to get an
appropriate ‘short url’
add your company information, logo etc.
add social connectors to your website
facebook
39. make sure the content is up to date
use landing pages
do the links work?
does it support your digital strategy?
your website will be the ultimate authority on
your business
is your website optimised for the search engines
get the basics right first
your website
41. new clients
supported offline networking
built a wider network of contacts
enabled us to keep up to date with new
developments even quicker
collaboration opportunities with competitors
our
successes from twitter