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Social Media for Business CREA November 2010
- 1. social time to get Andrew Armitage Armitage Online Limited joining the conversation
- 2. armitage online limited digital consultancy – website design – online retail – digital marketing about Andrew Armitage
- 3. forums blogs multi-media sharing feeds bookmarking comment platforms what are social networks?
- 7. Fundamental shift in online communication All major sites now have a social influence 25% of search results for the worlds top 20 brands are links to user generated content. what do we know about social?
- 8. Facebook users – More than 3.5 billion pieces of information shared every week – 300 million active users – 50% of active users log on at least once a day – over 60 million status updates every day! – Fastest growing segment is females aged 55-65 who? is using social networks?
- 9. Twitter users: – 55 million tweets each day – 37% of Twitter users use their phone to tweet – 300,000 new users each day – 3 million tweets from 3rd party sites (eg. BBC) – Over 100 million users who? is using social networks?
- 10. “we don’t have a choice whether we do social media, the question is how well we do it” Erik Qualman
- 11. micro-blog 140 characters to share your message people follow each other use ‘#’ tags to categorise your posts or emotion re-tweet (RT) to share posts you like and support your peers informal conversation what’s twitter
- 12. join networks organised by city/workplace/school engage with interest groups set up a business page or pay per click advertising add ‘social connectors’ to your website most effective for B2C businesses can business audiences even get to Facebook? what’s facebook
- 13. business oriented join groups and engage in discussion your online cv link to your blog and twitter feed what’s linkedin
- 14. participate in conversation make new connections help people listen to your audience think before you post don’t block the competition! rules of engagement
- 15. reference interesting statistics share your followers posts link to your other online profiles occasional special offers personal thoughts don’t bore people – say something remarkable! what do I say?
- 16. a sales pitch pr search engine optimisation what social media is not but it does support the above
- 17. messages should be consistent always be transparent the professional/personal divide dissatisfied customer now have a very public voice with social mediacomes responsibility
- 18. use corporate and personal accounts choose the channels your customers choose engage and support should there be a return? add value to your followers who will be ‘the voice’? what might my strategy look like?
- 19. driving targeted traffic alone won’t sell your stuff define a success metric - visits - followers - number of conversations about you - new leads make social media work for you
- 20. westmorland gazette sldc english lakes hotels burnetts solicitors hawkshead relish beatrix potter the wineyard brewery arts kendal cumbria tourism who’s tweeting locally
- 22. don’t miss out on the conversation… …even if you just mostly listen in. finally…
- 23. “Over 200 hours of video content have been uploaded to You Tube since I started this presentation!” did you know?
- 24. http://uk.linkedin.com/in/andrewarmitage http://www.flickr.com/photos/andrewarmitage @aarmitage on twitter awarmitage on facebook www.armitageonline.co.uk 015395 61956 thank you