5. What is Responsive Web Design?
Phrase coined by Ethan Marcotte in a
2010 article in A List Apart
6. What is Responsive Web Design?
“Rather than tailoring disconnected designs to each of an everincreasing number of web devices, we can treat them as facets of the
same experience. We can design for an optimal viewing experience,
but embed standards-based technologies into our designs to make
them not only more flexible, but more adaptive to the media that
renders them.”
Ethan Marcotte
7. What is Responsive Web Design?
“New default for Web Design”
.NET Magazine November 2011
“2013 Is the Year of Responsive Web Design”
Mashable December 2012
15. Flexible, Grid-based Layout
1. Sites can still have fixed/max. width
2. Move your thinking from px to %
3. Sites now have ‘Breakpoints’ created
to allow multiple devices to display
content differently
16. Flexible, Grid-based Layout
As an Art Director you need to …
1. Consider how your designs will be altered with resizing
2. Have an understanding of how your decisions will affect
developers
3. Produce artwork or diagrams/sketches for each viewport
18. Flexible Media
1. A flexible layout is useless if its components
are at a fixed width
2. Components include images, fonts, video
players, and audio players
19. Flexible Media
As an Art Director you need to …
1. Remember images containing embedded
fonts will scale smaller
2. Think about images as being inside
fluid containers
21. Media Queries
1. New styling applied to different breakpoints
2. Common media queries include:
min-width: ?px
max-width: ?px
orientation : portrait
orientation: landscape
22. Media Queries
As an Art Director you need to …
1. Identify the minimum number of breakpoints required
for your design based off the ecosystem of possible
devices/screens
2. Understand the possibilities and limitations of CSS
25. Commonly Used Terms
Viewport: The visible portion of the canvas
Breakpoint: The pixel width at which a page
changes its layout
Pattern Templates: Created by Luke Wroblewski