Seo case study

PROPERTY MANAGEMENT CASE STUDY How to use Search Engine Optimisation to get more business RENTAL MANAGERS www.rentalmanagers.co.nz Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

Rental Managers were always happy with their incoming business, but their ONLY SOURCE was REFERRALS In January 2011 I came on board to help them grow their rent roll by getting higher rankings in the search engines for keywords related to their business Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

This presentation was put together and is based on the first phase being completed, which was for better search engine rankings In 2012, I will roll out the next phase which will focus on client generation and client retention This will include, but not limited to: Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

In 2012, the market is competitive with companies who ‘claim’ they can get you ranked online. Issue is, most of them are horrible at it, and worst again, they don’t actually do what they say they will achieve for you Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

In order for this to work, several factors needed to be considered - Is the website optimised and ready to go - Is the website clean with a ‘call to action’ - Is there a system for tracking new business Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

Phase 1 Objective: To achieve better search engine rankings, to get more business online as a result of our SEO efforts, and to provide a healthy return on investment (ROI) Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

Here are some of the rankings we achieved Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012 RANKS IN GOOGLE.CO.NZ Property management Wellington 1 Property managers Wellington 1 Property management Upper Hutt 1 Property management 4 Property management Lower Hutt 7

From our studies we determined 5 years was the average lifetime value of a property client Therefore $1500 x 30 properties x 5 years = $225,000 revenue over the next 5 years Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

Consulting fee = $500 (one off fee) SEO on page set up = $750 (one off fee) SEO Monthly Fee = $1200 TOTAL COST PER YEAR = $15,650 Split over 12 months = $1300* *NB: Depending on your industry/location and number of keywords you want to target will affect prices charged Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

Over the next 4 years they would generate approximately $180,000 in revenue ($225,000-$45,000) Plus - they would maintain their ranks in the search engines (at least for a short period of time) and will be able to continue generating business without my services (if other companies are doing SEO they may start to knock them off the top spot though!) Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

We set up a tracking report which monitored where all business came from. This is crucial or you won’t be able to analyse the results! Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

So what now? This is only one arm of what we do. I called our company Superior Marketing for one reason. We get exceptional results! 2012 will see Rental Managers take a larger share of the Wellington Property Management Market Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

CONTACT ME TODAY I only work with one property management company in each Area! Check us out at www.superiormarketing.co.nz Contact us from the contact us page Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

Connect with me My name is Aaron Clancy Contact me personally 0220640932 www.facebook.com/likeaaronclancy www.twitter.com/aaron_clancy Aaron Clancy | Superior Marketing | www.superiormarketing.co.nz © 2012

Seo case study

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Seo case study