A 20 minute presentation for World IA Day touching on the challenge for IA's, designers, content strategists, and unicorns to continually find ways to communicate the value of our practice to those with little or no understanding of it.

1. Saturday, February 9, 13

2. When there is not a common
understanding of terms,
goals, and expected customer
experience, there will not be
a common valuing of design.
Saturday, February 9, 13

3. The Struggle
Understanding IA, Design, UX, etc.
Understanding their value
Lack of resources to execute.
Saturday, February 9, 13

4. Beware of design idealism...
There is what is ideal, and there
is what is real.
Saturday, February 9, 13

5. The Challenge
The challenge for us as IA's, designers, content
strategists, and unicorns is to continually find ways
to communicate the value of our practice to those
with little to no true understanding of it.
Saturday, February 9, 13

6. The Tools, and the Approach
Have a plan.
Come prepared.
Visualization.
Collaborative exercises.
Saturday, February 9, 13

7. Have a plan.
“ Tailor your approach to how you present your
recommendations,so it's aligned with how people
make decisions.” ~ Karen McGrane
Saturday, February 9, 13

8. Come prepared.
Do your research, be prepared to present findings
from your own research, blogs, books, any source
that backs up what you are trying to communicate.
Saturday, February 9, 13

9. Visualization
Use sketching, white boarding, anything that help
help stakeholders visualize what you are trying to
communicate and educate.
Saturday, February 9, 13

10. Collaborative Exercises
Use workshops with teams to help build a shared
understanding.
Saturday, February 9, 13

11. It is not going to be easy...
But it is going to be worth it.
Saturday, February 9, 13

12. Thank you.
aaron irizarry
@aaroni
thisisaaronslife.com
discussingdesign.com
Saturday, February 9, 13