This is the presentation Aaron Manfull used at the Journalism Education Association/National Scholastic Press Association Spring National Journalism Convention in San Diego in 2014.

1. Aaron Manfull | @manfull | aaronmanfull.com
aaronmanfull@gmail.com | JEADigitalMedia.org
Conversation
in Session
Be there.

2. @manfull
Simply Speaking
It’s 2014.
[Your staff needs a social presence.]
[If you’re in media, you need a social presence.]

3. @manfull
During our time today
• Why to personally be there
• Why staffs should be there
• Social Networking 101
• Jumping in!

4. @manfull
“But Social Media is the tool
of the devil!”

5. @manfull
Why to personally be there
• Social media is an integral part of the
current media landscape.
• We need to test out social media so
we can make informed judgments
about it.
• We need to be on social media to
serve as models of responsible use to
train our students.

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Why to personally be there
• We need to be on social media to
learn and stay current.
• We need to be on social media to
connect with our peers.

7. @manfull
5 Tips I follow*
• Be nice.
• Listen.
• Be social.
• Have a voice.
• Think before you post.
*Having said all that, there really is no right way to use social media

8. @manfull
“Students can’t be trusted with
something like this!”

9. @manfull
Why your staff should be there
• Social media allows you to meet your
target audience wherever they are.
• Having a social media presence allows
you to help control the conversation –
which is going on whether or not
you’re there.
• Having a social presence allows your
staff to attract readers to its online
content

10. @manfull
Why your staff should be there
• Having a social presence allows your
staff to engage the audience
• Having a strong social presence can
help the staff when it comes time to
recruit.
• Having a strong social presents allows
you to promote and publicize your
message and content.

11. @manfull
Why your staff should be there
• Social posts can become part of the
story, or the entire story.
• Giving students access to a staff social
media account is a great way to coach
them on social responsibility.
• There are a lot of great ways to cover
news via social media in 2013.

12. @manfull
5 tips for staff use
• Let students run the account
• Have a social media policy
• Conduct social media training
• Make sure to use different mobile
apps for personal and business
accounts
• Create a plan and measure its
effectiveness

13. @manfull
“But students can’t access
social media at school.”

14. @manfull

15. @manfull
Personal Profile Page

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Facebook Page
(This is what your staff needs)

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Facebook Events & More

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Facebook Vanity URL
http://www.facebook.com/profile.php?id=1369509661&ref=nf
Facebook.com/aaronmanfull
Facebook.com/jeadigitalmedia
Facebook.com/cnn
Facebook.com/Username
- Easy to remember.
- Easy to direct your readers to.
- Easy to find.

19. @manfull
Benefits to Your Publication
• Find Readers.
• Find Leads.
• Find Sources.
• Take your message to your audience.
• Enable your audience to promote/share
your content. Link. Link. Link.
• Post with photos
• Build relationships.
• Promote your program.

20. @manfull
“Facebook is for your heart –
Twitter is for your head.”
- @BuzzFeedBen

21. @manfull
Q: “Why waste our time with Twitter?
The vast majority of students don’t
use Twitter.”
My Answer: “Well, the vast majority
don’t use email either, should we
ignore that too?”

22. @manfull
• All messages or “tweets” are confined to 140
characters.
• Can have private or open accounts.
• As with Facebook, people use it a lot of different
ways.
• Personally, it’s how I keep up with news in real-time
and it’s been my textbook the last few years.
• Can tweet via computer, smartphone app or text
• You can follow tweets from computer or via text even
if you don’t have a Twitter account.
• Twitter feeds generally have more activity than
Facebook feeds.
Twitter essentials

23. @manfull
• The average is 4 tweets a day, but even one a day is
better than none.
• Include links to your articles, blog entries, photo
galleries, videos, etc.
• Have a conversation.
• Terminology:
– @ (Reply or Mention)
– RT (Retweet)
– # (Hashtag)
– MT (Modified Tweet)
– D (Direct Message)
– .@ (Reply to all)
– HT (Heard Through)
Twitter essentials

24. @manfull
Twitter (your feed)

25. Twitter (your profile)

26. @manfull
Twitter (someone else)

27. @manfull
Hootsuite (Twitter app)

28. @manfull
Your Voice
• Pick a good name
• Choose a profile pic with little detail
• Set a background
• Decide who you are going to be
• Follow people accordingly

29. @manfull
@weatherbird @ColonelTribune

30. @manfull

31. @manfull

32. @manfull
Twitter Tools
• Social Oomph to schedule tweets and
Facebook posts
• URL Shorteners (bit.ly – goo.gl)
• Widgets for your site to show feeds,
followers and hashtags
• Hootsuite or Tweetdeck (lots of
others)
• Buffer App

33. @manfull
Tweet Chats
#NHSjc #jerdchat
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34. @manfull
Setting Guidelines
• Are you going to converse with them?
• Takes time. If you don’t have the time
to devote, don’t go down the path.
• How to use as a reporting tool, how to
use as a promotional tool, how to use
personally/professionally.
• It needs to be worked in as part of the
editorial policy

35. @manfull
Foursquare

36. @manfull
Tumblr

37. @manfull
Google+

38. @manfull
Pinterest

39. @manfull
Instagram

40. @manfull
Vine
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41. @manfull
Aaron Manfull
aaronmanfull@gmail.com
www.AaronManfull.com