SlideShare a Scribd company logo
1 of 30
Small Business SEO  On A Shoestring ,[object Object]
Aaron Weiche  (why-key) VP & Founder of Five Technology 12+ Years  Bunch of websites (500) Web firm with a staff of 14 Creative & strategy Blogger, Twitter-er, Facebook-er Husband, father of 3 daughters  Nebraska Husker football
Resources  +
SEO Tech Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Tech Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Different Change Your Approach
The Trust Game The GOAL is to create a website that is trusted. By consumers By search engines
The Trust Game
Small Biz SEO Layers Design Content Optimization Links
Design DESIGN: Branded & Unique Photos Custom is your 1a WP Themes are your 1b
Design SEO is about trust, do you look the part?
Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Welcome To Our Website For over 10 years we have been providing the finest in products and services to our customers.  Through dedication, education and innovation we are recognized as an industry leader.
Content Trusted Minneapolis Plumber For over 10 years we have provided plumbing services and repair to Minneapolis homeowners. From showers to toilets, leaks to installs,  our plumbers are the best.
Content Trusted Minneapolis Plumber For over 20 years we have provided plumbing services  and repair to Minneapolis homeowners. From showers to toilets,  leak repairs  to installs, our  plumbers  are the best.
Content Content ,[object Object],[object Object],SERVICES PRODUCTS ABOUT
Content ,[object Object]
Optimize Let’s make it better!
Optimize ,[object Object],[object Object]
Optimize ,[object Object],[object Object],[object Object]
Optimize ,[object Object],[object Object]
Optimize ,[object Object],[object Object],[object Object],[object Object]
Optimize ,[object Object],[object Object],[object Object],[object Object]
Optimize Create A Website Footer That Offers Value HTML Links, Location Data, Calls to Action
Links Links are like gossip on the web & you need them to talk about you.
Links ,[object Object],[object Object],[object Object],[object Object]
Links ,[object Object],[object Object]
Links ,[object Object],[object Object]
Tie It All Together ,[object Object],[object Object],[object Object],[object Object],[object Object]
We can be friends forever ,[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Leveraging Social Media for SEO
Leveraging Social Media for SEOLeveraging Social Media for SEO
Leveraging Social Media for SEO
Rand Fishkin
 
Social media-roi by David Mink
Social media-roi by David MinkSocial media-roi by David Mink
Social media-roi by David Mink
Matt Siltala
 

What's hot (20)

Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the Future
 
The Future of SEO
The Future of SEOThe Future of SEO
The Future of SEO
 
Secrets to Converting Customers Using Social Media
Secrets to Converting Customers Using Social MediaSecrets to Converting Customers Using Social Media
Secrets to Converting Customers Using Social Media
 
Social Media for SEO - CUCCOA conference
Social Media  for SEO - CUCCOA conferenceSocial Media  for SEO - CUCCOA conference
Social Media for SEO - CUCCOA conference
 
Local Search Sizzle
Local Search SizzleLocal Search Sizzle
Local Search Sizzle
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword Explorer
 
Leveraging Social Media for SEO
Leveraging Social Media for SEOLeveraging Social Media for SEO
Leveraging Social Media for SEO
 
Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011Inbound Marketing for Startups in 2011
Inbound Marketing for Startups in 2011
 
Seo goes-local-avl-2018-final
Seo goes-local-avl-2018-finalSeo goes-local-avl-2018-final
Seo goes-local-avl-2018-final
 
How Will Links Influence SEO in the Future
How Will Links Influence SEO in the FutureHow Will Links Influence SEO in the Future
How Will Links Influence SEO in the Future
 
How to Increase Your Domain Authority
How to Increase Your Domain AuthorityHow to Increase Your Domain Authority
How to Increase Your Domain Authority
 
Building Great Digital Marketing Teams
Building Great Digital Marketing TeamsBuilding Great Digital Marketing Teams
Building Great Digital Marketing Teams
 
Mary Bowling Searchfest Local Search Presentation
Mary Bowling Searchfest Local Search PresentationMary Bowling Searchfest Local Search Presentation
Mary Bowling Searchfest Local Search Presentation
 
Mozcation Seattle 2011
Mozcation Seattle 2011Mozcation Seattle 2011
Mozcation Seattle 2011
 
Wine & Webinar - How to Increase Your Domain Authority
Wine & Webinar - How to Increase Your Domain AuthorityWine & Webinar - How to Increase Your Domain Authority
Wine & Webinar - How to Increase Your Domain Authority
 
Do you want to rank higher in search engines!
Do you want to rank higher in search engines!Do you want to rank higher in search engines!
Do you want to rank higher in search engines!
 
WordCamp ATL 2017 - SEO in 2017
WordCamp ATL 2017 - SEO in 2017WordCamp ATL 2017 - SEO in 2017
WordCamp ATL 2017 - SEO in 2017
 
Social media-roi by David Mink
Social media-roi by David MinkSocial media-roi by David Mink
Social media-roi by David Mink
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
Link Building in 2018 by Jason Acidre
Link Building in 2018 by Jason AcidreLink Building in 2018 by Jason Acidre
Link Building in 2018 by Jason Acidre
 

Similar to Small Business SEO

First source interactive
First source interactiveFirst source interactive
First source interactive
Josh Stark
 
Online Marketing Best Practices
Online Marketing Best PracticesOnline Marketing Best Practices
Online Marketing Best Practices
WebsiteBiz
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)
Top Business Services
 
Pptfive seoi-101110112831-phpapp01
Pptfive seoi-101110112831-phpapp01Pptfive seoi-101110112831-phpapp01
Pptfive seoi-101110112831-phpapp01
Boris Loukanov
 

Similar to Small Business SEO (20)

Film Marketing and Distribution Seminar
Film Marketing and Distribution SeminarFilm Marketing and Distribution Seminar
Film Marketing and Distribution Seminar
 
Diy SEO
Diy SEODiy SEO
Diy SEO
 
First source interactive
First source interactiveFirst source interactive
First source interactive
 
JITD kickoff web site presentation
JITD kickoff web site presentationJITD kickoff web site presentation
JITD kickoff web site presentation
 
Website Marketing Seminar 2009
Website Marketing Seminar 2009Website Marketing Seminar 2009
Website Marketing Seminar 2009
 
Stellar SEO Presentation
Stellar SEO PresentationStellar SEO Presentation
Stellar SEO Presentation
 
My SEO Analysis of SEO LLC
My SEO Analysis of SEO LLCMy SEO Analysis of SEO LLC
My SEO Analysis of SEO LLC
 
Internet marketing services
Internet marketing servicesInternet marketing services
Internet marketing services
 
SEO Training by Brick Marketing on May 13 2009
SEO Training by Brick Marketing on May 13 2009SEO Training by Brick Marketing on May 13 2009
SEO Training by Brick Marketing on May 13 2009
 
Cim iom-oct2010-distr
Cim iom-oct2010-distrCim iom-oct2010-distr
Cim iom-oct2010-distr
 
Affiliate SEO
Affiliate SEOAffiliate SEO
Affiliate SEO
 
So you want to rank for the phrase "Internet marketing services"?
So you want to rank for the phrase "Internet marketing services"?So you want to rank for the phrase "Internet marketing services"?
So you want to rank for the phrase "Internet marketing services"?
 
Online Marketing Best Practices
Online Marketing Best PracticesOnline Marketing Best Practices
Online Marketing Best Practices
 
Online Marketing Best Practices
Online Marketing Best PracticesOnline Marketing Best Practices
Online Marketing Best Practices
 
Intro to Web Marketing - sites, SEO and social media
Intro to Web Marketing - sites, SEO and social mediaIntro to Web Marketing - sites, SEO and social media
Intro to Web Marketing - sites, SEO and social media
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)
 
Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual...
Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual...Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual...
Search Engine Optimization Tutorial from Internet Marketing Summit 1st Annual...
 
Professional Movers Website
Professional Movers WebsiteProfessional Movers Website
Professional Movers Website
 
Launch Your Brand: Domain Names, WordPress as a platform, Local Search and We...
Launch Your Brand: Domain Names, WordPress as a platform, Local Search and We...Launch Your Brand: Domain Names, WordPress as a platform, Local Search and We...
Launch Your Brand: Domain Names, WordPress as a platform, Local Search and We...
 
Pptfive seoi-101110112831-phpapp01
Pptfive seoi-101110112831-phpapp01Pptfive seoi-101110112831-phpapp01
Pptfive seoi-101110112831-phpapp01
 

Recently uploaded

Recently uploaded (20)

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 

Small Business SEO

  • 1.
  • 2. Aaron Weiche (why-key) VP & Founder of Five Technology 12+ Years Bunch of websites (500) Web firm with a staff of 14 Creative & strategy Blogger, Twitter-er, Facebook-er Husband, father of 3 daughters Nebraska Husker football
  • 4.
  • 5.
  • 6. Be Different Change Your Approach
  • 7. The Trust Game The GOAL is to create a website that is trusted. By consumers By search engines
  • 9. Small Biz SEO Layers Design Content Optimization Links
  • 10. Design DESIGN: Branded & Unique Photos Custom is your 1a WP Themes are your 1b
  • 11. Design SEO is about trust, do you look the part?
  • 12.
  • 13. Content Welcome To Our Website For over 10 years we have been providing the finest in products and services to our customers. Through dedication, education and innovation we are recognized as an industry leader.
  • 14. Content Trusted Minneapolis Plumber For over 10 years we have provided plumbing services and repair to Minneapolis homeowners. From showers to toilets, leaks to installs, our plumbers are the best.
  • 15. Content Trusted Minneapolis Plumber For over 20 years we have provided plumbing services and repair to Minneapolis homeowners. From showers to toilets, leak repairs to installs, our plumbers are the best.
  • 16.
  • 17.
  • 18. Optimize Let’s make it better!
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Optimize Create A Website Footer That Offers Value HTML Links, Location Data, Calls to Action
  • 25. Links Links are like gossip on the web & you need them to talk about you.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.