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SOCIAL The Internet.
The Internet is big. Years it took to reach a market audience of  50 million Radio 38 years
The Internet is big. TV 12 years Years it took to reach a market audience of  50 million
The Internet is big. Internet 4 years (Facebook, 50m, 2 years) Years it took to reach a market audience of  50 million
0
Social Media Websites
What Is Social Media?   Media and websites designed to be grown, supported and used through social interaction. Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues  (one to many)  into social media dialogues  (many to many) .  It transforms people from content    consumers into content  producers .
Why Use Social Media? 27 Million in October 2009 300 Million Users 924 Million unique visitors per year
80% Of Americans Use Social Media Tools & Websites monthly over Forums – Blogs – Networking sites – Reviews – Surveys – Wikis – Video sites Why Use Social Media?
Why Use Social Media? >  It’s FREE, but you must invest  time .
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Why Use Social Media? >  To Listen & Learn There are thousands of intelligent people and companies sharing ideas, links, blog posts, websites, case studies, opinions and more.
Why Use Social Media? >  To Market, Show Expertise & Transparency In sharing your own ideas, experience and expertise,  you build your own network.  Social media allows a  broadcast medium for you to communicate & market. ,[object Object],[object Object],[object Object],[object Object]
The Value Of The Tool   It’s not a silver bullet, it’s how you use it.
How Can A Bank Use SM? Be different  Be human  Be a resource ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
>  Becoming the home page of Americans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post & share photos of community expos, events, youth sports teams you sponsor, parades and more. CREATE conversation.
Post & share your PRESS RELEASES online. Post to your website or blog. Promote on your Facebook page
>  A Tweet is a short  (140 character)  message ,[object Object],[object Object],[object Object],[object Object]
 
>  Big Business Use: Customer Service   Tools to monitor the conversation & interact
>  Small Business Use Marketing & PR   Interact with customers, Tweet offers, show the  personality or transparency of their business.
>  News & Org’s Use It To Connect Instantly It creates a tighter timeframe (real-time) and  relationship with the audience.
 
How Can A Bank Use Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Blogging
  Blog about your clients. Blog about doing business with them, their services. Blog about how you served them. Links, SEO, Buzz, Expertise Business Blogging
Business Blogging   A Blog makes a great target/hub for all of your social media efforts and even traditional marketing
An Integrated Approach Social media should not be isolated or stand alone. Integrate all of your marketing tools to work  TOGETHER  and even pass through each other.
Influencers Social Media is full of them. Content Producers:  They are Tweeters, Bloggers, highly social, willing to link, talk about and contribute. They communicate and market for you.
The Conversion Funnel Traditional  – Website – Social Media Enter – Submit – Fan – Follow Interact – Details – Pulse CONVERSION online or off
Social Media Is Mobile Smartphones, iPhones, Blackberry's and more all have applications and  features for Facebook, Twitter & YouTube
They key is in how you use the  tools .
 
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Thank you!
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Social Media 101 & Banking

  • 2. The Internet is big. Years it took to reach a market audience of 50 million Radio 38 years
  • 3. The Internet is big. TV 12 years Years it took to reach a market audience of 50 million
  • 4. The Internet is big. Internet 4 years (Facebook, 50m, 2 years) Years it took to reach a market audience of 50 million
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  • 7. What Is Social Media? Media and websites designed to be grown, supported and used through social interaction. Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues (one to many) into social media dialogues (many to many) . It transforms people from content consumers into content producers .
  • 8. Why Use Social Media? 27 Million in October 2009 300 Million Users 924 Million unique visitors per year
  • 9. 80% Of Americans Use Social Media Tools & Websites monthly over Forums – Blogs – Networking sites – Reviews – Surveys – Wikis – Video sites Why Use Social Media?
  • 10. Why Use Social Media? > It’s FREE, but you must invest time .
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  • 12. Why Use Social Media? > To Listen & Learn There are thousands of intelligent people and companies sharing ideas, links, blog posts, websites, case studies, opinions and more.
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  • 14. The Value Of The Tool It’s not a silver bullet, it’s how you use it.
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  • 17. Post & share photos of community expos, events, youth sports teams you sponsor, parades and more. CREATE conversation.
  • 18. Post & share your PRESS RELEASES online. Post to your website or blog. Promote on your Facebook page
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  • 21. > Big Business Use: Customer Service Tools to monitor the conversation & interact
  • 22. > Small Business Use Marketing & PR Interact with customers, Tweet offers, show the personality or transparency of their business.
  • 23. > News & Org’s Use It To Connect Instantly It creates a tighter timeframe (real-time) and relationship with the audience.
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  • 28. Blog about your clients. Blog about doing business with them, their services. Blog about how you served them. Links, SEO, Buzz, Expertise Business Blogging
  • 29. Business Blogging A Blog makes a great target/hub for all of your social media efforts and even traditional marketing
  • 30. An Integrated Approach Social media should not be isolated or stand alone. Integrate all of your marketing tools to work TOGETHER and even pass through each other.
  • 31. Influencers Social Media is full of them. Content Producers: They are Tweeters, Bloggers, highly social, willing to link, talk about and contribute. They communicate and market for you.
  • 32. The Conversion Funnel Traditional – Website – Social Media Enter – Submit – Fan – Follow Interact – Details – Pulse CONVERSION online or off
  • 33. Social Media Is Mobile Smartphones, iPhones, Blackberry's and more all have applications and features for Facebook, Twitter & YouTube
  • 34. They key is in how you use the tools .
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