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The Video-Centric Web is here…
Consumers are Demanding Video   YouTube is now the number two search engine by search query volume.  Video has become a dominant content format online. Source: comScore , October 2008 ,[object Object],[object Object],[object Object]
Video Increases Search Visibility A video is  50x   more likely than a text page to appear on first page of search results Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009
Online Video Drives Response MarketingSherpa, Video Marketing Survey, November 2008
Video Increases Message Recall ,[object Object],Nielsen IAG: 6/3/08
Our Filmmakers Live Everywhere ,[object Object],[object Object],[object Object]
What Makes a Good Video? Authenticity Storytelling Great Visuals (Studio v. Location) Clean transitions Personality
Content Needs to be Distributed
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