1. Wayne
State
University
Press
Achieving
Goals
in
Website
Development

3. Establish
Concrete
Goals
Our
last
website
was
in?mately
?ed
to
our
old
?tle
management
database
and
based
on
outdated
technology.
When
we
replaced
our
database,
we
needed
to
replace
our
website,
and
we
had
to
start
building
that
new
site
from
scratch.
Given
that
opportunity,
we
set
some
concrete
goals.
Our
website
should:
1. Allow
for
easy
browsing
and
discovery
2. Allow
for
visitors
to
easily
share
our
content
3. The
ability
to
create
packages
and
promo?ons
in
our
store
4. Support
feeds
from
our
?tle
management
database,
including
awards
and
reviews
5. Support
rich
media
–
audio
and
video
that
is
easily
shared

4. Iden?fy
Technologies
One
of
the
most
important
things
we
did
was
iden?fy
which
technologies
we
wanted
to
incorporate
into
our
new
site,
and
which
ones
we
wanted
to
stay
away
from.
Our
website
should:
1. Be
compa?ble
with
a
good
set
of
web
browsers
IE
8+,
Safari
5+,
Chrome
15+,
and
Firefox
7+
2. Be
“mobile-­‐friendly”
–
remain
navigable
and
accessible
on
tablets,
e-­‐readers
and
other
devices
(this
includes
the
Kindle
Fire
and
Nook
tablet)
3. Use
Drupal
(or
comparable)
CMS
as
a
pla[orm
and
support
ecommerce
4. Must
be
able
to
accept
feeds
from
our
?tle
management
database
(bibliographic,
awards,
events,
etc.)
5. Use
Ajax,
JQuery
for
interac?vity
–
NO
FLASH
6. Be
able
to
support
audio
and
video
content
7. Must
be
hosted
on
university
servers

5. Iden?fy
Your
Audience
Who
is
our
target
consumer?
Who
visits
our
website?
What
do
we
know
about
our
customers?
1. What
different
types
of
people
visit
our
website
now?
• Readers
• Authors
• Educators
• Media
2. What
kinds
of
informa?on
do
they
need?
• Book
informa?on
• Query
informa?on
• Course
adop?on
informa?on
• Subject
searches
• Photos
and
excerpts
How
do
we
serve
all
of
these
audiences,
and
make
the
experience
good
for
them?
How
do
we
encourage
them
to
buy
from
our
website?

6. 1.
Allow
for
easy
browsing
and
discovery

7. 1.
Allow
for
easy
browsing
and
discovery
We
sought
to
drive
book
sales
through
our
site,
increasing
our
traffic,
and
allow
for
browsing
through
"like"
or
"related"
content.
• Mul?ple
ways
to
find
content
and
search
• Content
organized
by
subject,
series
and
highlighted
content
like
“Bestsellers”
and
“New
&
Forthcoming”
• “Suggested
Title”
sliders
on
each
subject,
series,
book
and
journal
page
aid
in
discovery
• Google
site
search
allows
for
content
to
be
fully
searchable
• Google
Books
offers
the
ability
to
“look
inside
the
book”

8. 2.
Allow
for
visitors
to
easily
share
our
content

9. 2.
Allow
for
visitors
to
easily
share
our
content
The
sharing
of
our
website
content
is
encouraged.
Our
readers
are
some
of
our
best
assets.
Word-­‐of-­‐mouth
has
grown
increasingly
important,
and
encouraging
customers
to
share
informa?on
via
social
media
and
personal
websites
increases
our
reach.
• A
“share
bukon”
has
been
placed
using
“AddThis.com”
–
this
allows
sharing
to
almost
any
social
network
or
personal
website
• The
Facebook
“like”
bukon
is
in
many
places
• We’ve
linked
to
Goodreads
on
every
book
page
to
make
it
easy
for
customers
to
add
books
to
their
shelves

10. 3.
The
ability
to
create
packages
and
promo?ons
in
our
store

11. 3.
The
ability
to
create
packages
and
promo?ons
in
our
store
This
one
is
a
work
in
progress,
but
using
Drupal
Commerce
we’ve
been
able
to
run
promo?ons
involving
both
special
pricing
on
a
set
of
books
and
discount
codes.
In
the
future
we
plan
to
extend
this
func?onality:
• Bundle
books
with
complimentary
subject
maker
for
one
price
• Offer
addi?onal
merchandise
types
such
as
t-­‐shirts,
poster
and
other
non-­‐
book
items
• Reach
out
to
new
communi?es
by
providing
them
with
event-­‐related
(though
?me-­‐limited)
discount
offers

12. 4.
Support
feeds
from
our
?tle
management
database,
including
awards
and
reviews

13. 4.
Support
feeds
from
our
?tle
management
database,
including
awards
and
reviews
Popula?ng
your
website
with
your
metadata
not
only
allows
changes
to
be
done
in
one
place,
but
it
helps
maintain
and
clean
your
metadata.
• Updates
occur
in
our
?tle
management
database
as
necessary
• Scheduled
tasks
run
and
send
out
ONIX
feeds
and
XML
feeds
to
our
web
server
• Updates
to
accounts
are
done
through
weekly
ONIX
feeds
• Updates
to
our
website
occur
daily
through
the
XML
feeds
Website
visitors
and
your
own
authors
and
editors
are
the
best
proofreaders.
Using
your
metadata
to
populate
your
website
gives
you
the
ability
to
find
and
fix
more
data
errors.

14. 5.
Support
rich
media
–
audio
and
video
that
is
easily
shared

15. 5.
Support
rich
media
–
audio
and
video
that
is
easily
shared
We
made
the
choice
to
host
our
video
on
YouTube
and
then
pull
it
into
our
website
via
plugins.
That
way
the
video
is
s?ll
accessible
by
anyone,
easily
found
and
easily
shared.
Audio
is
being
hosted
on
our
site,
though
we
have
considered
moving
it
to
a
third-­‐party
host.
There
are
addi?onal
plans
for
selling
audio
and/or
enhanced
digital
offerings.
The
website
was
built
to
allow
us
to
grow
the
number
of
items
we
have
for
purchase.

16. Analy?cs
are
your
friend
We
use
Google
Analy?cs
as
well
as
the
analy?cs
that
are
provided
by
our
share
bukon
courtesy
of
AddThis.com.
It’s
important
to
know
who
is
visi?ng
your
website,
how
they
got
there,
and
where
they’re
going.
• The
amount
of
?me
a
typical
visitor
to
our
site
spends
has
increased
by
50%
• Exit
points
are
dras?cally
different
than
our
previous
site
• People
are
engaging
with
the
“suggested
?tles”
and
browsing
more
content
• New
visitor
numbers
are
up,
direct
traffic
is
up,
and
we’re
seeing
strong
referral
rates
from
both
Facebook
and
Twiker

17. Think
strategically
about
your
website
Things
to
remember:
• Before
you
overhaul
your
current
site
take
note
of
what
you
like
about
it
–
it
can’t
be
ALL
bad
• Determine
who
your
audiences
are
(yes,
plural)
–
be
sure
to
consider
what
each
audience
may
want
out
of
your
website,
and
offer
alternate
ways
of
gerng
to
content
• Use
your
metadata
whenever
possible
–
using
your
metadata
to
populate
your
website
makes
updates
easier,
and
allows
you
to
con?nually
evaluate
and
clean
that
data
• Encourage
sharing
and
word-­‐of-­‐mouth
–
make
it
easy
for
visitors
to
market
your
content
for
you!
Contact:
Bonnie.Russell@wayne.edu
Twiker:
@bjr70