FO 2012: Remaking the Website (R. Schrader)

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Association of University Presses

Educación Empresariales Economía y finanzas

How was it planned?

 Formally

 In fact

 Closely held

What was the cost-benefit
analysis?
 Superficial

 Could you do an ROI?

 Can you quantify the benefits?

How was it managed?

How was it implemented?

What would we do differently?

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