2. WHAT IS ALCOHOL ?
 In chemistry, an alcohol is an
organic compound in which the
hydroxyl functional group (-OH)
is bound to a carbon atom. In
particular, this carbon centre
should be saturated, having single
bonds to three other atoms.
 An important class of alcohols
are the simple acyclic alcohols,
the general formula for which is
CnH2n+1OH. Of these ethanol
(C2H5OH) is the alcohol found
in alcoholic beverages; in
common speech the word alcohol
refers to ethanol.
WHY ALCOHOL?
Sensation of warmth
 In cold climates, potent alcoholic beverages
such as vodka are popularly seen as a way to
“warm up” the body, possibly because alcohol
is a quickly absorbed source of food energy
and because it dilates peripheral blood vessels.
 Alcohol is used as depressant in many cases ,
for fun it is taken, for getting out of mind, for
getting out of problems people are using
alcohol…….

3.  Short-term effects of alcohol consumption
include intoxication and dehydration.
 Long-term effects of alcohol include
alcoholism, malnutrition, chronic pancreatitis,
alcoholic liver disease, cancer and damage to
the central nervous system and peripheral
nervous system. Alcohol is converted to the
carcinogen acetaldehyde by the liver
 Drinking small amounts of alcohol can offer
some protection for people at risk of heart
disease, but large amounts can increase the
risk of stroke, high blood pressure, and other
conditions.
 Alcoholic beverages contain calories, which
may contribute to an increase in body weight
(see beer belly). Each gram of alcohol provides
7.1 kcal, and each millilitre provides 5.6 kcal.
ALCOHOLAND HEALTH…..

4.  In country like India where liquor is
sold in large amount in numerous
ways, there are the laws governing
alcohol vary from state to state.
 Liquor in India is generally sold at
liquor stores, restaurants, hotels,
bars, pubs, clubs and discos. Some
states, like Kerala and Tamil Nadu,
prohibit private parties from owning
liquor stores making the state
government the sole retailer of
alcohol in those states. In some
states, liquor may be sold at
groceries, departmental stores,
banquet halls and/or farm houses.
 Some tourist areas have special laws
allowing the sale of alcohol on
beaches and houseboats. But by
braking the laws or by corruption
illegal selling of liquor is taking
place in our country.
 WHY KILLING YOUR SLEF
??
Alcohol misuse is linked to many harmful
consequences for society as a whole and for
others in the drinker’s environment.
Sometimes referred to as the social
consequences of alcohol use then why?

5. I. Alcohol misuse can harm people other
than the drinker, and can have negative
consequences for society as a whole.
II. It is commonly believed to play a role in
decreased worker productivity, increased
unintentional injuries, aggression and
violence against others, and child and
spouse abuse. Research findings support
the idea that drinking is involved in or
associated with many of these social
harms, but do not offer evidence that it
causes these effects.
III. In 1998, alcohol abuse and dependence
cost the United States an estimated $97.7
billion, primarily as a result of economic
productivity lost because of alcohol–
related illness, injury, and crime . Whether
people are in alcoholism treatment, in jail
for alcohol–related crimes, or in the
hospital as the result of alcohol–related
injuries or violence, their incapacity
represents a loss in workplace productivity.
ALCOHOL , SOCIETY AND COUNTRY
 Adults who consume more than one
to two alcoholic drinks per day are at
risk for many health problems,
including several types of cancer,
digestive diseases, cardiovascular
diseases, addiction-related mental
disorders, accidents, and injuries.

6. o The health, safety and socioeconomic
problems attributable to alcohol can
be effectively reduced and requires
actions on the levels, patterns and
contexts of alcohol consumption and
the wider social determinants of
health
o Countries have a primary
responsibility for formulating,
implementing, monitoring and
evaluating public policies to reduce
the harmful use of alcohol. A
substantial scientific knowledge base
exists for policy-makers on the
effectiveness and cost–effectiveness
of the following strategies:
 regulating the marketing of alcoholic
beverages, (in particular to younger
people);
 regulating and restricting availability
of alcohol;
 enacting appropriate drink-driving
policies;
 reducing demand through taxation
and pricing mechanisms;
 raising awareness and support for
policies;
 providing accessible and affordable
treatment for people with alcohol-use
disorders; and
 implementing screening programmes
and brief interventions for hazardous
and harmful use of alcohol.
WAYS TO REDUCE THE BURDEN FROM HARMFUL USE OF
ALCOHOL

7.  WHO aims is to reduce the health
burden caused by the harmful use of
alcohol and, thereby, to save lives,
prevent injuries and diseases and
improve the well-being of individuals,
communities and society at large.
 WHO emphasizes the development,
testing and evaluation of cost-effective
interventions for harmful use of alcohol
as well as creating, compiling and
disseminating scientific information on
alcohol use and dependence, and
related health and social consequences.
 In 2010, the World Health Assembly
approved a resolution to endorse a
global strategy to reduce the harmful
use of alcohol. The resolution urged
countries to strengthen national
responses to public health problems
caused by the harmful use of alcohol.
 The global strategy to reduce the harmful
use of alcohol represents a collective
commitment by WHO Member States to
sustained action to reduce the global
burden of disease caused by harmful use
of alcohol. The strategy includes
evidence-based policies and interventions
that can protect health and save lives if
adopted, implemented and enforced. The
strategy also contains a set of principles
that should guide the development and
implementation of policies; it sets priority
areas for global action, recommends
target areas for national action and gives a
strong mandate to WHO to strengthen
action at all levels.
 The policy options and interventions
available for national action can be
grouped into 10 recommended target
areas, which are mutually supportive and
complementary. These 10 areas are:
WHO RESPONSE

8.  leadership, awareness and commitment;
 health services’ response;
 community action;
 drink–driving policies and countermeasures;
 availability of alcohol;
 marketing of alcoholic beverages;
 pricing policies;
 reducing the negative consequences of drinking and alcohol intoxication;
 reducing the public health impact of illicit alcohol and informally produced
alcohol;
 monitoring and surveillance.
The Global Information System on Alcohol and Health (GISAH) has been developed
by WHO to dynamically present data on levels and patterns of alcohol consumption,
alcohol-attributable health and social consequences and policy responses at all levels.
Successful implementation of the strategy will require concerted action by countries,
effective global governance and appropriate engagement of all relevant stakeholders.
By effectively working together, the negative health and social consequences of alcohol
can be reduced.

9. QUIT DRINKING ,
SAVE YOURSELF ,
SAVE THE NATION,
SAVE THE WORLD…..