AdPlay - Mobile Ad Platform with Operator Targeting for .... VAS Companies, Brands, Agencies

1. Winning consumers with targeted marketing in Bangladesh
VU Mobile Limited
Mobile Online Advertising

2. Mobile online Ad in Bangladesh – enormous potential
133.8 million mobile phone subscribers…
33 million ACTIVE mobile internet users…
…which is 68.8% of Total Population
Current annual mobile ad market size is more than 3 million USD
...comprise 80% of total internet users
For 70%, mobile is the only access channel
90% of mobile internet traffic is directed to non-local content and services
None of the international player have clear hold on the Bangladesh Mobile Ad Market

3. AdPlay: A complete Mobile Ad Solution for Bangladesh
AdPlay is a cloud based Mobile Marketing Platform for Advertisers
This 360o solution helps Advertisers for customer targeting and acquisition
Ad Play inventory which combining both app stores and mobile web has a monthly reach of up to 700mn impressions for BD users
Take a sneak peek into AdPlay: http://www.youtube.com/watch?v=jVtwsGfBuig&rel=0

4. Unique features of AdPlay
User mobile number tracking
Multiple ad formats & filters
Intelligent customer profiling
Easy Self- manageable panel
Strong analytics & Real Time reporting
Engaging multi model CTA
Result-based economical pricing – CPC, CPA
Operator filtering, advanced user profiling and remarketing

5. AD Formats
Multiple ad formats possible
Full Screen
Banner
In-Game/App
Text
Video

6. Telecom Operator
Sports
Travel
Tech
Games
Music
Movie
Multi-parameter profiling for targeted marketing
Operating System
Package Type
Platform
APN
In-app
Mobile portal
User Browsing Preference
Post- paid
Prepaid
Handset & Model
Access Point
VAS Usage
Games/ music portals
SMS infotainment by category

7. An Intelligent Customer Profiling Engine
An Intelligent Customer Profiling Engine helps AdPlay to build various target groups based ...
Customers online activity
OTT application activities
VAS usage
A core target profile is generated based on the following parameters...
Demographics
•Income
• Profession
•Gender
•Parent
•Student Professional, etc.
Lifestyle
•Affluent
•Traveller
•Retail habits
•House owner
•Fashion
•Health and fitness etc.
Browsing habits
•Entertainment
•News
•Sports
•Movies
•E-commerce
•Content download
VAS profile
•SMS infotainment: news, sports, health, career, romantic
•WAP portals: music, movies, sports, games

8. Multiple CTA = Higher Turn Around
To make ads more engaging, innovative and result-oriented AdPlay offers multiple CTA options
Click to display
Click to call
Click to SMS
Click to activate service
Click to download content (app)

9. Campaign
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Online Reporting panel of AdPlay
Real time ad and balance tracking allows for immediate optimisation of campaign
AdPlay panel can also be used for Remarketing and serving offline mobile advertisements via SMS, WAP push and/or IVR platforms
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10. Actions say more than words…
The experience

11. AdPlay performance in Bangladesh
Parameters
2013
2014 (Till June)
Total impressions served
4,066,081,266
2,147,277,316
Total clicks
30,127,331
17,032,164
Click through rate (CTR)
0.74%
0.79%
Average monthly clicks
2,510,611
2,838,694
Unique users
28%
30%
Above data indicates the number of Impression is increasing along with No of Clicks
Higher CTR ensures higher interest

12. Case study: Grameenphone 3G campaign
Campaign duration
Nov – Dec 2013
Campaign goal
Promote Grameenphone 3G packages across all mobile internet users of Bangladesh
Targeting
All internet users of Bangladesh accessing via operator APN and WiFi
Campaign successes
Achieved more than three times the industry average CTR
Reached all mobile operators subscriber base
Captured 76% unique MSISDN clicking on the campaign advertisements

13. Case study: Emirates Hello 2014 campaign
Campaign duration : Oct 2014
Campaign goal
Promote Emirates’ latest flight offers to potential business class and economy passengers on the occasion of the New Year via a one week rapid communication burst
Advertisement filter
High-end smartphone handsets on iOS and Android
Campaign successes
77% of campaign clicks came from the targeted premium handset users
Achieved an above average industry CTR
Reached a comprehensive base of users accessing internet through WiFi and mobile data

14. AD Play Credentials
Offer end-to-end managed services including ad placement, campaign setup and publishing, portal/landing page creation and customized reporting
Provide 360-degree mobile channel provisioning for ad campaigns
SMS, WAP push, Mobile online ads, IVR outbound dialer and mobile billing for m-commerce campaigns
Have extensive reach of ad inventory with monthly capacity of 700million impressions per month
Readily Addressable TG of 4.5million unique mobile phone users

15. They chose us…

16. They chose us…

17. VU Mobile Limited
Areeb Tower, Level 5-6
48 Pragati Sarani, Baridhara, Dhaka
T: +880 2 9897942; F: +880 2 9893293
E: info@vumobile.biz; W: www.vumobile.biz
Thank you!