3. ABAXIS SOFTWARE 1. Definition of SEO 2. Current State of Search 3. Organic vs. Paid 4. How Search Works 5. SE Ranking Factors 6. Why It Matters 7. White Hat Vs Black Hat 8. Conclusion
4. Definition1 The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job . ABAXIS SOFTWARE
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6. Our Work & Play begin with Search 2 ABAXIS SOFTWARE
14. SEO Recipe On Page Factors Page Title Keywords in Content Heading Tags Keyword Research How do people search? Competition level 2-4 word phrases Link Building Internal External Anchor Text Improved Rankings Better Visibility Increased Traffic More Leads/Sales ABAXIS SOFTWARE
17. 1. Keyword Use in Title Tag 2. Overall Popularity of Site – “Trust” & “Authority” 3. Anchor Text of Inbound Link 4. Age of Site 5. Internal Link Structure 6. Keyword Use in Page Content 7. Outbound Links to Quality/Relevant Sites 8. Age of Page 9. Keyword Use in Heading Tags (H1, H2, H3) 10. Age of Link Search Engine Ranking Factors5 ABAXIS SOFTWARE
18. Why It Matters SEO is important because it improves the odds of someone finding your company online. Online visibility can help your credibility and brand awareness. Improved rankings don’t always translate to more traffic and sales. Think like your customers, then verify how people search. SEO can put you in front of the people looking for your products & services. Your online marketing efforts should be focused on an end result. Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek. ABAXIS SOFTWARE
19. Why It Matters Both Clients Free Traffic Paid Traffic ABAXIS SOFTWARE
20. Benefits ABAXIS SOFTWARE Free traffic, you don’t pay per click Modify the content with specific keywords to increase traffic. Highest ROI than any other marketing medium Modify the HTML code to make it Search Engine friendly Organic listings are perceived by users to be non-biased Helps in creating an online brand
