An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
1. The Influential CIO
How to Move Stakeholders
from Compliance to
Commitment
Abbie Lundberg
Lundberg Media
lundbergmedia.com
abbie@lundbergmedia.com
Photo courtesy of NASA Goddard Photo and Video
Exclusive new survey of 558 Harvard Business Review readers in large organizations around the globe. Large cos., all industries, very senior, all functional areasMore than half believe the new technologies will provide them with significant competitive advantage in three years’ time — up from 21% today.
Leading users — those with the greatest experience — are even more bullish, with 77% predicting significant competitive advantage in the future and 31% saying they have already achieved it today.
77% of respondents are making significant or moderate changes in their technology approachesas a result of the use of these new technologies; 74% changing their business processes; 61% changing the makeup of or relationships with employees, customers, and trading partners; and 50% making changes to their organizational structures.
If you’re responsible for driving value for your organization, you have to learn to influence key stakeholders and move them to commitment
few CIOs are in a position to lead by mandate; you have to lead through influence
Trouble is, information pollution creates scarcity of attentionAttention economicsIT people love data, information. More is not moreNeed to simplify
why this is a problem
given how fast things are changingincreasing role of technology & involvement of other stakeholdersIT leaders must learn the art of influence
Some data from this year’s State of the CIO, which addresses stakeholders’ perception of IT, strategic access and more. We’ll blow up the piece on influence….
Is what you’re doing relevant to the person you’re trying to influence? if not, why would they even be interested?Start by focusing on their reality.What do they care about? What are their priorities and challenges? What is their point of reference? Find out!Pay attention, meet with people, ask probing questions.
Listening can be disturbing - it may uncover problems and create doubtEasier to forge ahead
best credibility is positive track record. proof points2nd best, 3rd party experts. Gartner, McKinseybut avoid the data trap!
difficult to persuade someone who doesn’t trust you. build trust through relationships & doing what you said you’d do