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Social Media Training: Facebook & Twitter
1.
Social Media Class:
Facebook & Twitter Wednesday, April 17, 2013
2.
Facebook Lecture
3.
Pages & Profiles •
What’s the difference between a page & a profile?
4.
Content •
Posting frequency • Posting types – Photos – Links – Video – Events – Tagging – Sharing • Dos & Don’ts • Sharing Content – Friends – Other pages – Social networks
5.
Tools •
Ads & promoted posts
6.
Tools •
Custom apps
7.
Tools •
Offers, events, polls
8.
Admin •
Highlighting & pinning • Analytics • Adding Admins • Admin settings – Admin panel – Moderating – Messages • Liking other pages
9.
Design •
Cover photo • Profile picture • Tabs • Rules, regulations
10.
Facebook Q &
A
11.
Facebook Workshop
12.
Take a break!
13.
Twitter Lecture
14.
What is Twitter? •
Why you should use it
15.
How to set
up a profile • Choosing a twitter handle • Profile – Photo – Header – Name, location, bio • Design – Background – Colors
16.
Populating •
Where to find content • How to post content – Hashtags – Short Links – @ replies – ReTweeting – DMs
17.
How to gain
followers • Follow people • Mention people • Retweet other people’s tweets • Share quality content
18.
Examples •
Personality, humor • Customer services • Expert • Chats • Tips
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Examples •
Southwest Airlines
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Twitter Q &
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Twitter Workshop
22.
Thank You! @theabbiagency
@connieaguilar @nicolerosedion @tywhitaker
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