2. Idea 1 - using negative photography
to raise awareness, I think this idea
will really work and be effective
because it doesn’t include a lot of text
just negative photographs to show you
the real problem rather then telling
you, I believe this idea touches upon
people more then just text, everyone
knows there is a problem with litter in
the sea however the do not always see
it. This idea involves creation on
Photoshop and would be the hardest
out of all 3. target audience - 16-35
3. Idea 2 – products created out of animation, using
real characters of shows and little text to
encourage children to get involved and raise
awareness to them. This idea is effective
because it grabs young peoples attention really
easily. You do not need to find stock images for
this idea because you create the
animations/characters yourself.
4. Idea 3 - problem is shown through facts and
images. Target audience - 25+ this is for an
older audience because there awareness is
most likely to raise by facts rather then
animation or images. This idea is good
because it is simple but very effective. I
would use simple pastle colours as the
different backgrounds. (pastle blue and
green) and then have the bold facts above it
with the logo below.
