1. Hi-Precision Diagnostics
Print-ad 10 Step-Marketing Plan
Angel Belle C. Dy
January 19, 2011
Monday, January 17, 2011

2. Disclaimer
All information from this presentation is
solely for classroom exercise.
The author has no professional connection
with Hi-Precision
Data gathered and those projected may be
fictional
Monday, January 17, 2011

3. 1 High-tech, middle-working class
2 Wants good health and achieve their goals in life
3 Several competitors in the same line of business
4 Opportunity to give convenience and easy access
5 0.8% share in a Php 287 B market
Monday, January 17, 2011

4. 6 Product: Quality Diagnostic Tests
7 Price: Affordable
8 Promo: Print ads, Mobile ads, Internet
9 Place: Urban areas
10 “Bigger Better!” Automated and Convenient
Monday, January 17, 2011

5. Primary Target Market 1
• Class B-C (Middle-Working classes)
• Patients that can afford tertiary level health care
• Individual in search for convenience
• Importance of new technology
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6. Needs/Wants/Expectations 2
Self-
actualization I can reach my full potential
needs if I know Iʼm healthy
Esteem needs
Social needs
Safety needs I want to have good health
Physiological needs
Fig. 1: Maslow’s Hierarchy of Needs
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7. Competitors 3
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8. Opportunity 4
• Convenience
• Easy-access
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9. Opportunity 4
• Convenience
• Easy-access
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10. Market Size 5
Philippine Population: 94 million
Middle class population: 66 million
Middle class earning: 450/day approximately 10,800 per month
Average amount spent on diagnostic tests Php 550
66M * 550 = Php 36.3 Billion
Diagnostic laboratory sales = Php 287.5M
Market share = 0.8%
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11. Product 6
Diagnostic Tests
Lab exams
X-rays
ECG
Ultrasound
etc.
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12. Price 7
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13. Price 7
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14. Promo 8
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15. Promo 8
Flyers and Print-ads
Visual advertisement
Internet advertisement
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16. Place 9
Popular and Major Cities:
Quezon City
Las Pinas
Manila
Cebu
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17. Winning Strategy 10
Quality, Integrity, Innovation, Accountability, Leadership
Automated
Convenient
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18. 1 High-tech, middle-working class
2 Wants good health and achieve their goals in life
3 Several competitors in the same line of business
4 Opportunity to give convenience and easy access
5 0.8% share in a Php 287 B market
6 Product: Quality Diagnostic Tests
7 Price: Affordable
8 Promo: Print ads, Mobile ads, Internet
9 Place: Urban areas
10 “Bigger Better!” Automated and Convenient
Monday, January 17, 2011

19. Hi-Precision Diagnostics
Print-ad 10 Step-Marketing Plan
Angel Belle C. Dy
January 19, 2011
Monday, January 17, 2011