Communication Skills

2. Program Director of Training & Human Development at AADP
Diploma of Psychology, Alison, 2012
Sales Management & Marketing Diploma, Cambridge International College, 2011
B. Sc. Pharmacy, Alexandria University, 2006
Neuro Linguistic Programming “NLP” Diploma, American Board of NLP
Neuro Conditioning Dynamics “NCD” Diploma, Canadian Training Center
Certified Trainer, Ministry of Education, Saudi Arabia
Certified Professional Trainer in Thinking skills, Ibdaa’a Center, Saudi Arabia
Certified International Trainer “CORT 1-6” Thinking Program, Edward Debono
Certified Trainer, TRIZ “Theory of Inventive Problem solving”, XAAB, Saudi Arabia
Member at “TRIZ Association of Asia”
Member at The “Altshuller Institute for TRIZ Studies”
Ideal Student Award, Alexandria, 1998
Hobbies: Reading - Ping Pong - Travelling- Internet

3. Introduction
Social styles
Thinking Styles-HBDI©
Representational Systems
Summary
Questions
References & Resources
Contacts

4. 7 billion people. If you know people’s
languages, you can
257 countries. communicate with them.
10,000 Spoken Languages
If you know people’s
6 official languages styles, you can
4 Behavioral Styles communicate with them
effectively .
4 Thinking Styles
3 Learning Styles

5. Why People Styles?
To have better understanding of ourselves.
To provide us the skills to communicate more effectively with other
people.
Who should take People Style ?
Leaders, Managers, Supervisors, Salespeople, Teams, Customer
Service Professionals, Parents, Married Couples and Kids, etc.

6. MBTI “Psychological styles”
DISC “Behavioral styles”
Social Styles “Behavioral styles”
Herman Model “Thinking styles”
Representational Systems “Learning styles”

7. A Colorado State University research study in conjunction with
Regis Learning Solutions, September, 2007

8. A Colorado State University research study in conjunction with
Regis Learning Solutions, September, 2007

9. Analytical
Driver
Expressive
Amiable

10. Task Oriented
Style need: To be Right Style need: Results
Style Orientation: Thinking Style Orientation: Action
Growth Action: To Declare Growth Action: To Listen
Requests Demands
Questions Statements
Style need: Personal security Style need: Personal approval
Style Orientation: Relationships Style Orientation: Spontaneity
Growth Action: To Initiate Growth Action: To Check
People Oriented

11. People with an Analytical Style are typically described by others as quiet, logical and
sometimes reserved. They tend to appear distant from others and may not communicate
with them unless there is a specific need to do so.
ABC of Analytical style:
A= Actions Toward Others
The Analytical Style person can appear uncommunicative, distant and
cool. These people are cooperative as long as they have some freedom
to organize their own efforts. They tend to be cautious about extending
friendships.
B = Best Use of Time
The Analytical Style person has a strong time discipline coupled with a slow pace to
action. He or she moves with deliberateness and takes time to review all facts and available
data. They do not respond well to being rushed.
C= Customary Approach to Decisions-making
The Analytical Style person tends to make decisions based on facts and verifiable
information. They need evidence and want to be sure that decisions made today will be valid
in the future

12. People with an Amiable Style are typically described by others as informal, casual and easy
going. They appear less demanding and generally more agreeable than others. They are
interested in achieving a rapport with others and they openly display their feelings to others.
ABC of Amiable style:
A= Actions Toward Others
The Amiable Style is the most “people oriented” of the four Styles.
To this Style, people count as people rather than a way to achieve
results or recognition. The Amiable person prefers cooperating or
collaborating with others to competing with them.
B= Best Use of Time
The Amiable Style person tends to move slowly with less time discipline. They prefer to
avoid direct confrontations. They want time for small talk and socializing before moving to
the matter at hand.
C=Customary Approach to Decisions-making
The Amiable Style person values the input of others. Their decision-making process can be
influenced by others. They are not risk-takers and attempt to reduce risk by ensuring actions
will not damage ongoing personal relationships.

13. People with the Expressive Style are typically described by others as personable, talkative and
sometimes opinionated. They tend to be more willing to make their feelings known to
others. They can appear to react impulsively and openly show both positive and negative
feelings.
ABC of Expressive lstyle:
A= Actions Toward Others
The Expressive Style person appears communicative, fun, exciting,
approachable and competitive. They generally approach situations in
a more casual manner than other Styles of people. They often openly
Share their feelings and thoughts with others.
B= Best Use of Time
The Expressive Style persons tends to move quickly in their actions with less discipline about
time. They rapidly get into a social interaction and appreciate others to stimulate them. They
often will change course rapidly.
C=Customary Approach to Decisions-making
The Expressive Style person tends to take risks based on the opinions of people he or she
considers important or successful. Opinions may mean more in decision-making than facts or
logic. The Expressive Style person tends to respond to special benefits or incentive when
making decisions.

14. People with a Driving Style are seen by others as active, forceful and determined. People with
a Driving Style are direct. They initiate social interaction and they focus their efforts and the
efforts of others on the goals and objectives they wish to get accomplished.
ABC of Driving style:
A= Actions Toward Others
The Driving Style person is typically more oriented toward results and tasks
than toward relationships people. They are typically described as cool, less
personable, guarded and at times aloof. They typically do not openly show
their feelings or reveal the depth of their emotions.
B= Best Use of Time
Driving Style people have little tolerance for actions they deem a waste of time. They prefer
getting to the point and staying on target. They prefer others to show respect for time by
sticking to a schedule.
C=Customary Approach to Decisions-making
When making a decision, a Driving Style person prefers to be provided with facts, useful
information and viable options. Driving Style people enjoy having power and like making
their own decisions. They do not like being told what to do.

16. 1950s - 1981 1960s - 1990 1970s-1981
⁺ =
Sperry’s Brain Model Triune Brain Model Whole Brain Model
A D
Right Brain The reptilian complex
Left Brain The pale mammalian complex
The neo mammalian complex
B C

17. Analytical Creative
Organized Emotional
© Herrmann International 1981-2012™

19. Attribute (A) Blue (B) Green (C) Red (D) Yellow
Finance, Bookkeeper, Teachers, social Artist, Writer ,
Profession Lawyers, Planner, Event workers, entrepreneur,
Doctors, etc. organizer, etc. nurses, etc.
Customer
service, etc.
Golf, chess, Cards, Jogging, Travel, cocking, Photography,
Hobbies wood working, fishing, reading, music, aerobics
etc. bowling, writing, etc. bicycling,
physical fitness, skiing ,
etc. etc.
Concerned What How Who Why
with
Approaches Ways to count Ways to save Ways to help Ways to spend
to money

21. According to Herrmann:
7% of the population uses one of the 4
quadrants in their brain.
55% use two quadrants.
35% use three quadrants.
3% use all four quadrants.
“Herrmann’s research shows that the more of our brain we
use, the closer to whole brain thinking we achieve”

23. Visual (images) Auditory (sounds) Kinesthetic (Touches &
internal feelings)
Qualities Decide fast, speak fast, Take his decision Make decisions
move fast, interrupt depending on data& depending on feelings
others, highly facts, They say what & intuition, Interactive,
adaptable, they mean and mean highly executive, make
imaginative, hasty, what they say, low ideas & plans come
they’ve long term ability to work under true , short term
strategic vision, speak, pressure, medium strategic vision, like
act then think …etc. term strategic actions more than
vision…etc. meetings…etc.
Speech patterns Point of view, vision, Voice, tone, silence, Feelings, emotions,
colors, watch, see, speech, listen, hear, hard, soft, smooth,
pictures, bright, sound…etc anger, sadness…etc.
clear…etc.

24. “ I think that SAFIR project is going well.”
Visual: Yes, it looks good to me.
Auditory: I was hearing good things about it.
Kinesthetic: I feel good about the whole project.

25. 1986, Richard Bandler said that NLP had been revised and preferred
representational system (PRS) was no longer considered an important
component.
1987, Christopher Sharply found little support for individuals to have a
preferred representational system (PRS), whether in the choice of words or
direction of eye movement.
1990, Joseph O'Connor & John Seymour said that some still believe the PRS
model to be important for enhancing rapport and influence, others have de-
emphasized its relevance and instead emphasize that people constantly use all
representational systems
1996, John Grinder in “New code of NLP” has stated that a representational
system diagnosis lasts about 30 seconds.
2003, Skinner and Stephens explored the efficient use the model of
representational systems in television marketing and communications.

26. Fleming's VAK model:
Visual learners
Have a preference for seeing “think in pictures; visual aids such as
overhead slides, diagrams, handouts, etc.”
Auditory learners
Best learn through listening (lectures, discussions, tapes, etc.).
Kinesthetic learners
Prefer to learn via experience -moving, touching, and doing (science
projects; experiments, workshops, etc.)
“Students can use VAK model to identify their preferred learning style and
maximize their educational experience by focusing on what benefits them
the most.”

29. The Best Style is to be Versatile.
Know yourself
Control yourself
Know others
Do something for others

31. http://www.socialstyles.com
http://www.tracomcorp.com/training-products/model/style-
descriptions.html
http://www.hbdi.com/Resources/WhitePapers/index.cfm
Joseph O'Connor, John Seymour (2002 first published 1990). Introducing
NLP. London: HarperCollins. ISBN 1855383446.
Skinner, H. and Stephens, P. (2003). "Speaking the Same Language:
Exploring the relevance of Neuro-Linguistic Programming to Marketing
Communications". Journal of Marketing Communications 9 (3 /
September): 177–192. doi:10.1080/1352726032000129926
Sharpley C.F. (1987). Communication and Cognition Journal of
Counseling Psychology, 1987 Vol. 34, No. 1: 103–107,105

32. Email:
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Skype:
safirworld84
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http://www.youtube.com/user/Safirworld
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