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Concentrated Fruits
        And
Vegetables Workshop
Why Fruits And Vegetables?

 Researchers now realise that
plants contain compounds that can
help promote good health
“ There’s more to food than
vitamins, minerals, fibre, calories,
and protein. We are discovering a
plethora of bioactive substances in
foods” - John D. Potter, cancer
epidemiologist at Fred Hutchinson
Cancer Research Center.
Health benefits of fruits and vegetables
 Fruits and vegetables are
  antioxidant sources
 Diets high in fruits and
  vegetables have many
  health benefits
   – Heart disease
   – Eye health
   – Diabetes
   – Cancer
Fruit and Vegetable Intake in Malaysia
                                 Less than 5 servings per day
                  100            Less than 3 servings per day
                   90
% of Population




                   80
                   70
                   60
                   50
                   40
                   30
                   20
                   10
                    0
                        18-29   30-39         40-49         50-59         60-69    70-100
                                                      Age

                           Dietary Intake Not sufficient!
WHO Global Info Database: 2003 National Data from World Health Survey, Malaysia.
Why Fruits And Vegetables?

                             Loaded  with
                            phytonutrients – plant
                            based nutrients
                             Phytonutrients help
                            protect your body and
                            keep it healthy



There are literally thousands of phytonutrients in plants!
Why Phytonutrients?
                     What do they do?
   A part of optimal health
 Supports healthy cell growth
 Antioxidant protection
 Assists the body’s natural
production of protective enzymes
 Supports the immune system
Phytonutrients and Antioxidants

 Many phytonutrients are antioxidants
 Antioxidants inactivate free radicals
 Antioxidants help to reduce damage to
  cells, lipids and DNA
 A mixture of antioxidants is thought to
  offer the most health benefit
 Fruits and vegetables are excellent
  sources of antioxidants
ORAC
       Oxygen Radical Absorbance Capacity
 Is a measure of the total antioxidant
  capacity of the product
 The higher the ORAC value, the better it is
  at quenching free radicals
 Fruits and vegetables with high ORAC
  values have health benefits
 Researchers suggest that ORAC intake
  range between 1000-2000 units per day to
  promote improved health and decrease the
  risk of chronic diseases
 Other researchers suggest intake between
  3000-5000 units per day
Which fruits and vegetables do I choose?
 Phytonutrient profile of each
 plant is unique
 Amount of each phytonutrient
 profile varies in different plants
  – Important to eat a range of
    different fruits and
    vegetables to get the full
    benefit of the various
    phytonutrients
Latest Research – Interesting Results!

 Men who eat the most
tomatoes have the healthiest
prostate tissue
 People who eat the most
leafy green vegetables maintain
healthy vision
 People who drink the most
green tea generally have a
healthy cardiovascular system
Lycopene
 An orange-red coloured carotenoid
 Exhibits potent antioxidant activity
 Epidemiological studies have indicated – a correlation
between increased tomato intake and reduced risk of
prostate cancer




                                                Tomato
Lutein
  Also found in green leafy
 vegetables
  A yellow coloured carotenoid that
 possesses high antioxidant activity
  Promotes eye health
  Specifally absorbs blue light
  Lutein and zeaxanthin – reduce the
 risk of macular degeneration

Source: Seddon J et al. Dietary carotenoids, vitamins A,C, and E,
and advanced age –related macular degeneration. JAMA 1994;
                                                                    Marigold
272:1413-1420
Quercetin

 Also found in apples, onions
and green tea
 Plant – derived bioflavonoid
 Function as antioxidants
 Helps supports the health of
blood vessels
 Could reduce the risk of
cardiovascular disease
                                 Green Beans
Ellagic Acid

     Protects against DNA damage
     Inhibits activity of selected group of
    enzymes – (N-acetyltransferases) – lead to
    changes in DNA structure
                                                               Pomegranate

Source:Festa F et al. Strong antioxidant activity of ellagic
acid in mammalian cells in vitro revealed by the comet
assay. Anticancer Res 2001; 21:3903 – 3908
Lin SS et al. Ellagic acid inhibits arylamine N-
acetyltransferase activity and DNA adduct formation in
humar bladder tumour cell lines(T24 and TSGH 8301). Urol
Res 2001: 29:371-376
Hesperidin
 Excellent source of
hesperidin
 Together with
diosmin(citrus flavonoid) is
effective in reducing the
severity of varicose veins
 Effective in reducing
hemorrhoids and chronic
venous insufficiency
 Helps support good
cardiovascular performance      Orange
Hesperidin

 Individuals who drank up to 3 glasses of orange juice
daily increase their HDL levels by 21%, and lower total
cholesterol and triglyceride levels. The positive effects
have been attributed to the hesperidin level in the orange
juice.
Source: Ibegbuna V etal. Venous elasticity after treatment with
daflon 500mg. Angiology.1997; 48:77-85
Presented at the American Heart Association Meeting in Atlanta ,
GA, 1999.
Epigallocatechin(EGCG)


 Contains phytonutrients
called catechins
 Rich in epigallocatechin
 Green tea catechins are    Green Tea
effective antioxidants
Epigallocatechin(EGCG)
    Especially beneficial in women
    Women who drank 4+ cups of green tea per day
   could reduce the risk of aortic atherosclerosis




Source:Geleijnse JM et al. Tea flavonoids may protect
against atherosclerosis: The Rotterdam study.Arch Int Med
1999; 159: 2170-2174.
Carotenoids
 Carrots are excellent sources of beta and alpha-
carotenes
 Function as beneficial antioxidants to limit the damage
of free radicals
 Beta carotene can be converted to vitamin A in the
body on an as –needed basis
                                       Carrots
Rosmaridiphenol, Carnosic and
                   Rosmarinic Acid

 Rosemary extract contains a
number of natural antioxidants -
Rosmaridiphenol, Carnosic and
Rosmarinic Acid
 Function as beneficial
antioxidants to limit the damage of
free radicals

                                      Rosemary
Anthocyanins
                                Blueberry
 Berries such as blueberry
and elderberry are important
sources of anthocyanins
 Protect the body from free
radical damage
                                      Elderberry
 Evidence indicates that
anthocyanins may help
protect against DNA damage
Rate Your Diet


Are you eating 5-10
  servings of fruits and
  vegetables daily?

Are you eating a variety
  of fruits and
  vegetables
  everyday?
Lifestyle Assessment
Nutrilite Concentrated Fruits and Vegetables




           An excellent source of
      health-promoting phytonutrients!
Best of Nature, Best Of Science
               Nutrition Nature Intended!
              Nutrition Science Perfected!
 It is a total phytonutrient
  based product
 Unique combinations
   – Safety
   – Belief and Trust
   – Consistency
   – Quality
Rich In Phytonutrients!




Pomegranate             Marigold            Broccoli
Orange                  Tomato              Spinach
Elderberry              Green Tea           Blueberry
Green Beans




  10+ servings of phytonutrients in just 2 tablets!
Nutrilite Concentrated Fruits and Vegetables
                   Features
Phytonutrient            Source        Food Equivalent

Lycopene                 Tomato        1 Tomato
Ellagic acid             Raspberries   11/2 Servings
Lutein                   Spinach       2 Servings
Epigallocatechin(EGCG)   Green Tea     2 Servings
Hesperidin               Orange        3 Oranges
Quercetin                Apple         5 Apples

*1/2 cup per serving
Nutrilite Concentrated Fruits and Vegetables
                  Benefits
 The ingredients in
  Nutrilite Concentrated
  Fruits and Vegetables
  provide a variety of
  antioxidants.
   – Antioxidants are
     beneficial to the body
     because they help
     inactivate free
     radicals.
ORAC Value

 Nutrilite Concentrated Fruits and Vegetables
provide 4,000 ORAC Units per tablet
 Nutrilite Double X provides 3,500 ORAC Units per
day
Nutrilite Concentrated Fruits and Vegetables


 Naturally based phytonutrients that help minimise
harmful effects of today’s lifestyle such as pollution,
stress, smoking and irregular diet
Target Customers

 People who do not eat a variety of
  fruits and vegetables everyday
 Health conscious men and women
  who are looking for ways to balance
  their diet
 People who smoke, drink alcohol, or
  live in highly polluted areas
 People who want additional
  antioxidant protection
Product usage


 60 tablets per bottle
 Recommended usage is 1
 tablet twice daily
  – after meals

  Can be taken with other
   Nutrilite Supplements
Advisory

 Pregnant/lactating women
  and individuals with
  medical conditions
   – Consult physician
 Children 12 years and
  above
   – Same intake as adults
 Store in a cool, dry place
   – Keep out of reach of
     children
Nutrilite Double X and Concentrated Fruits And
                   Vegetables
 To complement the vitamins, minerals and
  phytochemicals present in Double X
 Quercetin, lycopene and lutein present in higher
  amounts in Nutrilite Concentrated Fruits And
  Vegetables – level associated with greatest protection
  against specific diseases
 Lycopene content ofBest ofXNature
                        Double with Concentrated
  Fruits And VegetablesTRIPLE X 2007
                         = about 6 servings of tomato
 Green tea extract not available in Double X
So Eat A Healthy Diet!
   And Add --------!

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Concentrated Fruits Vegetables

  • 1. Concentrated Fruits And Vegetables Workshop
  • 2. Why Fruits And Vegetables?  Researchers now realise that plants contain compounds that can help promote good health “ There’s more to food than vitamins, minerals, fibre, calories, and protein. We are discovering a plethora of bioactive substances in foods” - John D. Potter, cancer epidemiologist at Fred Hutchinson Cancer Research Center.
  • 3. Health benefits of fruits and vegetables  Fruits and vegetables are antioxidant sources  Diets high in fruits and vegetables have many health benefits – Heart disease – Eye health – Diabetes – Cancer
  • 4. Fruit and Vegetable Intake in Malaysia Less than 5 servings per day 100 Less than 3 servings per day 90 % of Population 80 70 60 50 40 30 20 10 0 18-29 30-39 40-49 50-59 60-69 70-100 Age Dietary Intake Not sufficient! WHO Global Info Database: 2003 National Data from World Health Survey, Malaysia.
  • 5. Why Fruits And Vegetables?  Loaded with phytonutrients – plant based nutrients  Phytonutrients help protect your body and keep it healthy There are literally thousands of phytonutrients in plants!
  • 6. Why Phytonutrients? What do they do?  A part of optimal health  Supports healthy cell growth  Antioxidant protection  Assists the body’s natural production of protective enzymes  Supports the immune system
  • 7. Phytonutrients and Antioxidants  Many phytonutrients are antioxidants  Antioxidants inactivate free radicals  Antioxidants help to reduce damage to cells, lipids and DNA  A mixture of antioxidants is thought to offer the most health benefit  Fruits and vegetables are excellent sources of antioxidants
  • 8. ORAC Oxygen Radical Absorbance Capacity  Is a measure of the total antioxidant capacity of the product  The higher the ORAC value, the better it is at quenching free radicals  Fruits and vegetables with high ORAC values have health benefits  Researchers suggest that ORAC intake range between 1000-2000 units per day to promote improved health and decrease the risk of chronic diseases  Other researchers suggest intake between 3000-5000 units per day
  • 9. Which fruits and vegetables do I choose?  Phytonutrient profile of each plant is unique  Amount of each phytonutrient profile varies in different plants – Important to eat a range of different fruits and vegetables to get the full benefit of the various phytonutrients
  • 10. Latest Research – Interesting Results!  Men who eat the most tomatoes have the healthiest prostate tissue  People who eat the most leafy green vegetables maintain healthy vision  People who drink the most green tea generally have a healthy cardiovascular system
  • 11. Lycopene  An orange-red coloured carotenoid  Exhibits potent antioxidant activity  Epidemiological studies have indicated – a correlation between increased tomato intake and reduced risk of prostate cancer Tomato
  • 12. Lutein  Also found in green leafy vegetables  A yellow coloured carotenoid that possesses high antioxidant activity  Promotes eye health  Specifally absorbs blue light  Lutein and zeaxanthin – reduce the risk of macular degeneration Source: Seddon J et al. Dietary carotenoids, vitamins A,C, and E, and advanced age –related macular degeneration. JAMA 1994; Marigold 272:1413-1420
  • 13. Quercetin  Also found in apples, onions and green tea  Plant – derived bioflavonoid  Function as antioxidants  Helps supports the health of blood vessels  Could reduce the risk of cardiovascular disease Green Beans
  • 14. Ellagic Acid  Protects against DNA damage  Inhibits activity of selected group of enzymes – (N-acetyltransferases) – lead to changes in DNA structure Pomegranate Source:Festa F et al. Strong antioxidant activity of ellagic acid in mammalian cells in vitro revealed by the comet assay. Anticancer Res 2001; 21:3903 – 3908 Lin SS et al. Ellagic acid inhibits arylamine N- acetyltransferase activity and DNA adduct formation in humar bladder tumour cell lines(T24 and TSGH 8301). Urol Res 2001: 29:371-376
  • 15. Hesperidin  Excellent source of hesperidin  Together with diosmin(citrus flavonoid) is effective in reducing the severity of varicose veins  Effective in reducing hemorrhoids and chronic venous insufficiency  Helps support good cardiovascular performance Orange
  • 16. Hesperidin  Individuals who drank up to 3 glasses of orange juice daily increase their HDL levels by 21%, and lower total cholesterol and triglyceride levels. The positive effects have been attributed to the hesperidin level in the orange juice. Source: Ibegbuna V etal. Venous elasticity after treatment with daflon 500mg. Angiology.1997; 48:77-85 Presented at the American Heart Association Meeting in Atlanta , GA, 1999.
  • 17. Epigallocatechin(EGCG)  Contains phytonutrients called catechins  Rich in epigallocatechin  Green tea catechins are Green Tea effective antioxidants
  • 18. Epigallocatechin(EGCG)  Especially beneficial in women  Women who drank 4+ cups of green tea per day could reduce the risk of aortic atherosclerosis Source:Geleijnse JM et al. Tea flavonoids may protect against atherosclerosis: The Rotterdam study.Arch Int Med 1999; 159: 2170-2174.
  • 19. Carotenoids  Carrots are excellent sources of beta and alpha- carotenes  Function as beneficial antioxidants to limit the damage of free radicals  Beta carotene can be converted to vitamin A in the body on an as –needed basis Carrots
  • 20. Rosmaridiphenol, Carnosic and Rosmarinic Acid  Rosemary extract contains a number of natural antioxidants - Rosmaridiphenol, Carnosic and Rosmarinic Acid  Function as beneficial antioxidants to limit the damage of free radicals Rosemary
  • 21. Anthocyanins Blueberry  Berries such as blueberry and elderberry are important sources of anthocyanins  Protect the body from free radical damage Elderberry  Evidence indicates that anthocyanins may help protect against DNA damage
  • 22. Rate Your Diet Are you eating 5-10 servings of fruits and vegetables daily? Are you eating a variety of fruits and vegetables everyday?
  • 24. Nutrilite Concentrated Fruits and Vegetables An excellent source of health-promoting phytonutrients!
  • 25. Best of Nature, Best Of Science Nutrition Nature Intended! Nutrition Science Perfected!  It is a total phytonutrient based product  Unique combinations – Safety – Belief and Trust – Consistency – Quality
  • 26. Rich In Phytonutrients! Pomegranate Marigold Broccoli Orange Tomato Spinach Elderberry Green Tea Blueberry Green Beans 10+ servings of phytonutrients in just 2 tablets!
  • 27. Nutrilite Concentrated Fruits and Vegetables Features Phytonutrient Source Food Equivalent Lycopene Tomato 1 Tomato Ellagic acid Raspberries 11/2 Servings Lutein Spinach 2 Servings Epigallocatechin(EGCG) Green Tea 2 Servings Hesperidin Orange 3 Oranges Quercetin Apple 5 Apples *1/2 cup per serving
  • 28. Nutrilite Concentrated Fruits and Vegetables Benefits  The ingredients in Nutrilite Concentrated Fruits and Vegetables provide a variety of antioxidants. – Antioxidants are beneficial to the body because they help inactivate free radicals.
  • 29. ORAC Value  Nutrilite Concentrated Fruits and Vegetables provide 4,000 ORAC Units per tablet  Nutrilite Double X provides 3,500 ORAC Units per day
  • 30. Nutrilite Concentrated Fruits and Vegetables  Naturally based phytonutrients that help minimise harmful effects of today’s lifestyle such as pollution, stress, smoking and irregular diet
  • 31. Target Customers  People who do not eat a variety of fruits and vegetables everyday  Health conscious men and women who are looking for ways to balance their diet  People who smoke, drink alcohol, or live in highly polluted areas  People who want additional antioxidant protection
  • 32. Product usage  60 tablets per bottle  Recommended usage is 1 tablet twice daily – after meals Can be taken with other Nutrilite Supplements
  • 33. Advisory  Pregnant/lactating women and individuals with medical conditions – Consult physician  Children 12 years and above – Same intake as adults  Store in a cool, dry place – Keep out of reach of children
  • 34. Nutrilite Double X and Concentrated Fruits And Vegetables  To complement the vitamins, minerals and phytochemicals present in Double X  Quercetin, lycopene and lutein present in higher amounts in Nutrilite Concentrated Fruits And Vegetables – level associated with greatest protection against specific diseases  Lycopene content ofBest ofXNature Double with Concentrated Fruits And VegetablesTRIPLE X 2007 = about 6 servings of tomato  Green tea extract not available in Double X
  • 35. So Eat A Healthy Diet! And Add --------!