TDM Berhad 50th Anniversary Program Request for Proposal. This is a briefing to PR and marketing agencies who are interested to propose for the conceptualization, design, development, execution and management of TDM Berhad's golden jubilee program in 2015. The RFP has closed.

1. celebrate
let’s 1965 - 2015
0 years
Legacy of sustainability
innovation
inspiration

2. Agenda
1 About TDM Berhad
2 Objectives and requirements
3 Examples of engagement
4 Q & A

3. 1
About TDM Berhad

4. A leading oil palm plantation player in East Coast
• 44,005 hectares of oil palm plantation, in Terengganu &
Kalimantan.
• 2 palm oil mills

5. 100% RSPO Certified
• CoGAP, RSPO

6. A leading healthcare provider in East Coast
• Kuala Terengganu Specialist Hospital
• Kuantan Medical Centre
• Taman Desa Medical Centre
• Kelana Jaya Medical Centre

7. Successful transformation started in 2004
• Correct growth strategy
• Operational excellence
• Driven by 3Ps
2.5
2
1.5
1
0.5
0
Market Cap (RM'bn)
0.2
1.5
673%
Target
2.0 Top 100
Premium
= Knowledge
asset
2004 2013 2012
Company
in Bursa
• Market cap grew by 673% (22% p.a) , vs KLCI’s 90% (7% p.a), in 2004-2013
• RM1.56 of shareholder’s wealth was created
• Shareholders are wealthier but TDM is leaner (Agency Cost is low)

8. Sustainable growth – CPO Production grew 58%
180 Annual average = 112,452 mt
Annual average = 65,096 mt
+73%
Rehab
started
96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 F13 B14 P15 P16 P17 P18
160
140
120
100
80
60
40
20
-
CPO (mt'000) 51 54 52 66 63 72 76 86 93 94 88 86 117 106 108 123 113 101 119 119 125 140 157

9. Sustainable growth – Healthcare PBT grew 14%
Strong growth in 2013 (PBT + 14%)
2004 2005 2006 2007 2008 2009 2010 2011 2012 F2013 B2014 B2015 B2016 B2017
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
(5,000)
(10,000)
PBT (4,154) (926) (937) 3,027 6,106 8,334 10,697 10,606 9,991 14,010 20,000 25,000 30,000 34,000
-
RM’000
Forecast
Record
breaking
Effect of TDMC

10. Achievements acknowledged by 3rd parties
“… earnings growth over the past 4 years have
been wrought by the management's pursuit of
productivity gains. This is clearly seen in TDM's 4-
year earnings CAGR of 35.8 per cent.”
Jupiter Securities Research
4 June 2010
“Both financial performance and
balance sheet have improved
significantly”
Hong Leong Investment Research,
“Rehabilitation of estates pays off for TDM”
The Edge, 19 Disember 2011
9 August 2011
“Successful transformation”
“Plantation – Reaping the fruits of its labour”
“Healthcare – Turning in a healthy profit”
TDM Unheralded Rising Star
Maybank Research, 30 January 2012

11. Objectives &
requirements
2

12. Objectives:
• Build brand equity:
• Raise TDM’s perceived value.
• Build emotional connection.
years
0 • Celebrate achievements.
significant contributions. Legacy of sustainability
• Recognise those who have
let’s celebrate
innovation
inspiration

13. Target audience:
• Employees & families of TDM
Group of Companies & its
subsidiaries,
• People of Terengganu,
• Terengganu state gov’t,
shareholders, investors,
• Customers, potential customers,
suppliers & business associates.



14. Engagement channels:
Experiences
Events
Mainstream media
Marketing collaterals.
Website
Mobile app
Social media
Commemorative gift
items.

15. Scope of work & deliverables:
• Conceptualise, design, plan, execute and
manage the commemoration programme.
• Design, plan, execute and manage programme
tasks, events and activities such as games,
exhibitions/displays, media events,
ceremonies, contests and celebration dinner.
• Plan, develop, generate, produce and publish
content, including writing and editing.
• Printing, photography and videography.
• Design and produce theme, logo,
commemorative collaterals, gifts, publicity
tools and correspondence templates.

16. Duration of programme:
Conceptualize,
Design & plan
2014 2015
Finale
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

17. Examples of
engagements
3

18. Engagements should result in these impact:
• Elevates the perceived value of TDM.
• Generates PR mileage, buzz and spreads positive word-of-mouth.
• Conveys TDM’s story and brand.
• Invokes positive and active engagement.
• Builds emotional connection with TDM.
• Creative, unique, and inspiring.
• Memorable experience, leaves a feeling of wanting more.

19. Examples of engagements:
Events
Media visit
Awards and recognition ceremony
Appreciation ceremony
TDM 50 Heroes
Heartball 50
50 for 50
Carnival TDM50
Contests
Super 50 Shout-out
Flashback 50
#Hi50TDM
Seed 50
Content Marketing
TDM50 website & blog
TDM50 FB page
TDM50 Youtube channel
TDM50 mobile app
TDM50 Lecture series

20. Q & A
4

21. Submission of proposal
Proposals are to be submitted in two parts:
1. Creative
2. Commercial
Envelopes must be sealed and clearly marked:
1. TDM 50th Anniversary – Creative Proposal
2. TDM 50th Anniversary – Commercial Proposal
The creative proposal must not contain any price or
cost information.
Proposals must reach TDM by 30-August, 2014.

22. Thank you.
The end