The Best Global Medical and Pharmaceutical Web Sites (and Why)
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Presented by John Yunker at the Documentation and Training Life Sciences Conference, June 23-26, 2008. Drawing from the results of The 2008 Web Globalization Report Card, John Yunker profiles the high-scoring medical and pharmaceutical websites and why they came out on top. The best global websites require more than a multitude of languages. They require global navigation that works across languages, global consistency, and relevant local content. Participants will gain a better understanding of both emerging trends and established best practices to help their companies improve their websites while avoiding the painful learning curve of trial and error.
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The Best Global Medical and Pharmaceutical Web Sites (and Why)
- 1. A Healthy Approach to Web Globalization
- 4. Merck leads in medical/pharma
- 5. Languages
- 6. The average number of languages reached 20 this year. The medical/pharma category also averaged 20.
- 12. Icons can improve usability
- 13. When possible, avoid pull-down menus
- 17. Then…
- 18. And now.
- 19. Localization
- 22. Plan Release L10n Develop Test Support and Improve Going global: The hard way Once a product is developed for one market, adding markets often requires extensive re-engineering
- 23. Plan Release L10n Develop Test Support and Improve Going global: The smart way With I18n addressed early, localization goes more smoothly I18n
- 24. Final thoughts…
Notas del editor
- The Best Global Medical and Pharmaceutical Web Sites (and Why): A Healthy Approach to Web Globalization As companies increase their investments in emerging markets, Web globalization has crossed-over from luxury to necessity. But successfully taking a website global isn’’t easy. Every new market and language poses a host of new cultural and technical challenges.This session provides attendees with a solid grounding in web globalization best practices through profiles of real-world medical and pharmaceutical websites, including Eli Lilly, Pfizer, and Johnson & Johnson. Yunker will share key findings from his recent study, The 2008 Web Globalization Report Card, in which he rated more than 200 global Web sites across a dozen industries. Attend this session if you want to learn about: * Global navigation: Tips on improving user traffic to your localized websites. * Global design: How to design a global website that is both globally consistent yet locally flexible. * Global content management: Trends in managing websites across brands and borders. * Translation memory and machine translation: How companies are using these technologies to improve customer support on the web (and lower costs).