You already know that XML and DITA for documentation and publishing boast extreme productivity and cost-savings, as well as revenue opportunities. But how can you build your case to the executives to get the green light? Come to this session to discover your potential financial returns. Learn how to calculate the cost of your current processes, and calculate the potential savings with new technology for authoring, re-use automation, localization, review, and publishing. You can then use these ROI calculations for budget requests and business cases to senior executives, to set expectations with the team and stakeholders, and track project success. You’ll learn how to: * Quantify and calculate savings in authoring, localization, reviewing, and publishing * Build your business case for DITA including sample scenarios and calculations * Communicate your proposed savings to senior executives * Save 20 - 40% on authoring, 25-50% on localization costs, and over 50% on your existing publishing costs.

1. Understanding and Communicating the Financial Impact of XML & DITA Amber Swope October 19, 2007

19. Step Three: Calculate Measurable ROI