Keynote presentation at 5th Annual aQuatic Conference, Adobe Headquarters, San Jose, CA. http://aquatic-ug.com/node/61

1. what web 2.0 means for
product information development
by scott abel, the content wrangler

2. social media choreographer

6. what do we mean by
product information quality?

7. content quality relies on control

8. management = control

9. managing product information quality
means controlling content by controlling
the content creation process

10. psychic power

11. psychic power isn’t acceptable

12. unless you are really good at it

13. several tv networks want to hear from you

22. what do we mean by web 2.0?

23. helps us do stuff

24. web applications that facilitate interactive
information sharing, interoperability, and
collaboration on the world wide web

25. blogs/wikis: websites that allow users to
create content, interact with content, and
interact with the site owner and each other

38. video/audio-sharing sites: websites that
allow users to upload content, interact with
content, and interact with site owner and
with each other

46. mash-ups: components of content that are
recombined and repurposed by users to
create new content

53. social networks: online communities that
allow users to upload, share, create content,
congregate in groups, interact with content,
and interact with each other

54. three main types of social networks:
people-based, topic-based, purpose-based

58. how many of you have a Facebook
account?

59. how often do you use it?
1) weekly, 2) daily, 3) several times a day

60. what do you use it for?
1) finding 2) sharing 3) other

76. how many of you have a Linkedin account?

77. how often do you use it?
1) weekly, 2) daily, 3) several times a day

78. what do you use it for?
1) finding 2) sharing 3) other

82. how many of you have a Twitter account?

83. how often do you use it?
1) weekly, 2) daily, 3) several times a day

84. what do you use it for?
1) finding 2) sharing 3) other

90. product information quality

96. are you ready?

97. scott abel
scottabel@mac.com
twitter.com/scottabel
facebook.com/scottpatrickabel
linkedin.com/scottabel
thecontentwrangler.com