Data-Ed: Building the Case for the Top Data Job

TITLE
Building the Case for the Top Data Job
Reﬂec%ons
on
the
past
25
years
of
organiza%onal
IT

a c c o m p l i s h m e n t s ,
c o m b i n e d
w i t h
p e r f o r m a n c e

measurement
data,
indicate
that
current
IT
management

has
been
called
upon
to
do
a
job
that
it
cannot
do
well.

Data
are
assets
that
deserve
to
be
managed
as

professionally
and
aggressively
as
other
company
assets.

Objec%ve
measurements
show
that
approximately
1%
of
all

organiza%ons
achieve
data
management
success.

In
the

face
of
the
ongoing
“data
explosion,”
this
leaves
most

organiza%ons
wholly
unprepared
to
leverage
their
sole,

non-‐degrading,
strategic
asset.
The
requirements
and

organiza%onal
performance
dictate
a
full
%me
posi%on
that

does
not
report
to
IT
and
manages
the
data
func%on
from
a

func%on
that
is
external
to
and
precedes
the
SDLC.
While

transforma%on
may
require
some
organiza%onal

discomfort,
this
move
will
achieve
improved
organiza%onal

IT
performance
faster
and
cheaper
than
ERPs
or
any
other

silver
bullet.
Date: March 12, 2013
Time: 2:00 PM ET
Presented by: Peter Aiken, PhD
PRODUCED BY CLASSIFICATION DATA SLIDE
DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 1
© Copyright this and previous years by Data Blueprint - all rights reserved!

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Meet Your Presenter: Dr. Peter Aiken

• Internationally recognized thought-
leader in the data management
field - 30 years of experience
– Recipient of multiple international
awards
– Founder, Data Blueprint
(http://datablueprint.com)
• 7 books and dozens of articles
• Experienced w/ 500+ data
management practices in 20
countries
• Multi-year immersions with
organizations as diverse as the
US DoD, Deutsche Bank, Nokia,
Wells Fargo, and the
Commonwealth of Virginia
3 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

Building the Case
for the
Top Data Job

Peter Aiken
DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012

Wordle(.net)


TITLE

Agenda
1. Context: What is Data Management/
DAMA/DM BoK/CDMP?
BoK/CDMP
2. Why there typically isn’t and ultimately
must be an authority (a chief) on
organizational informational asset
management?
management
3. Why CIOS have not been able to
devote the required time and attention
attention?
4. The seriousness of the skill gap –
4. The seriousness ofis rare gap –
requisite expertise the skill
requisite expertise is rare?
5. Understanding the ideal relationship
5. Understandingand IT
between Data the ideal relationship
Tweeting now:
between Data and IT? #dataed
PRODUCED BY CLASSIFICATION DATE SLIDE
DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 6

TITLE

Agenda
DAMA/DM BoK/CDMP
management
requisite expertise is rare
between Data and IT
Tweeting now:
#dataed

TITLE
Five Integrated DM Practices

#dataed

TITLE
Five Integrated DM Practices
Manage data coherently.

Data Program
Coordination
Share data across boundaries.
Organizational
Data Integration

Data Stewardship Data Development

Assign responsibilities for data.
Engineer data delivery systems.

Data Support
Operations

Maintain data availability.

#dataed

Data Management Practices Hierarchy (after Maslow)
• 5 Data
Management
Practices Areas /
Data Management
Basics
• Are necessary but
insufficient
Advanced
prerequisites to Data
organizational data Practices
leveraging • Cloud
applications • MDM
• Mining
(that is Self Actualizing
• Analytics
Data or Advanced Data • Warehousing
Practices) • Big

Basic Data Management Practices
– Data Program Management
– Organizational Data Integration
– Data Stewardship
– Data Development
– Data Support Operations

http://3.bp.blogspot.com/-ptl-9mAieuQ/T-idBt1YFmI/AAAAAAAABgw/Ib-nVkMmMEQ/s1600/maslows_hierarchy_of_needs.png
- datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE
Data
Management
Func-ons

DAMA DM BoK & CDMP
• Published by DAMA International
– The professional association for Data
Managers (40 chapters worldwide)
– DMBoK organized around
– Primary data management functions
focused around data delivery to the
organization (more at dama.org)
– Organized around several environmental
elements
• CDMP
– Certified Data Management Professional
– DAMA International and ICCP
– Membership in a distinct group made up of
your fellow professionals
– Recognition for your specialized knowledge
in a choice of 17 specialty areas
– Series of 3 exams
– For more information, please visit:
• http://www.dama.org/i4a/pages/index.cfm?
pageid=3399
• http://iccp.org/certification/designations/cdmp #dataed

TITLE

Agenda
DAMA/DM BoK/CDMP
management
between Data and IT
Tweeting now:
#dataed

What does it mean to treat data as an organizational asset?

• Assets are economic resources
– Must own or control
– Must use to produce value
– Value can be converted into cash
• An asset is a resource controlled by the organization
as a result of past events or transactions and from
which future economic benefits are expected to flow to
the organization [Wikipedia]
• With assets:
– Formalize the care and feeding of data
• Cash management - HR planning
– Put data to work in unique and significant ways
• Identify data the organization will need [Redman 2008]


Organizations Surveyed
• Results from
International Organizations
10% Local Government more than 500
4% organizations
State Government Agencies • 32%
17%
government
• Appropriate
public company
representation
Federal Government • Enough data to
11%
demonstrate
European
organization
Public Companies
58% DM practices
are generally
more mature

CIOs

• Have accomplished astounding feats
• Many have developed excellent
organizational skill sets
• Delivered excellent business value
to their organizations

COO
Q
R
P
S
X
E

58 Commonly Used Chief Officer Titles
• Chief Accounting Officer, Chief Administrative Officer, Chief
Analytics Officer, Chief Audit Officer, Chief Brand Officer, Chief
Business Officer, Chief Channel Officer, Chief Commercial Officer,
Chief Communications Officer, Chief Compliance Officer, Chief
Creative Officer, Chief Data Officer, Chief Executive Officer, Chief
Financial Officer, Chief Human Resources Officer, Chief Information
Officer, Chief Information Security Officer, Chief Innovation Officer,
Chief Investment Officer, Chief Immigration Officer, Chief Geospatial
Information Officer, Chief Knowledge Officer, Chief Leadership
Officer, Chief Learning Officer, Chief Legal Officer, Chief Marketing
Officer, Chief Marketing Information Officer, Chief Medical Officer,
Chief Merchandising Officer, Chief Networking Officer, Chief
Operating Officer, Chief Process Officer, Chief Procurement Officer,
Chief Product Officer, Chief Research Information Officer, Chief
Risk Officer, Chief Science Officer, Chief Stores Officer, Chief
Strategy Officer, Chief Technology Officer, Chief Visionary Officer,
Chief Web Officer

The "Chief Officer" Title
• Chief
– The head or leader of an organized body of people; the
person highest in authority: the chief of police
• Chief Risk Officer (CRO)
– Individual possessing the knowledge, skills, and abilities
makes decisions and implements risk management
• Chief Medical Officer (CMO)
– Responsible for organizational medical matters. The
organization, and the public, has similar expectations for
any of chief officer – especially after Sarbanes-Oxley
• Chief Financial Officer (CFO)
– Individual possessing the knowledge, skills, and abilities to
be both the final authority and decision-maker in
organizational financial matters
[dictionary.com]

CFO Necessary Prerequisites/Qualifications
• CPA

• CMA

• Masters of
Accountancy

• Other recognized
degrees/certifications

• These are necessary
but insufficient
prerequisites/
qualifications

0% 17.500% 35.000% 52.500% 70.000%

Operations
68%

Finance
56%

Sales
49%

Marketing
34%
• No specific qualifications
• Typically technological fields: computer science,
HR software engineering, or information systems
24%
• Many have Master of Business Administration or
Master of Science in Management degrees
IT • Recently leadership capabilities, business
13%
acumen and strategic perspectives have taken
precedence over technical skills
CIO Qualifications/ • It is now quite common for CIOs to be appointed
from the business side of the organization,
Background especially if they have project management
skills. http://www.cioinsight.com/c/a/IT-Management/CIO-Job-Description-Which-Skills-Really-Matter-842565/

5

2007 Maturity Levels 2012 Maturity Levels

4

Comparison of 3

DM Maturity 2

2007-2012
1

Data Program Coordination

Organizational Data Integration

Data Stewardship

Data Development

Data Support Operations
• By using the title CIO, they are unintentionally
misleading their organization in two ways:
1. They are misleading them into thinking their CIO is
someone with the requisite knowledge, skills, and abilities to
manage the organizational data assets; and
2. That there actually is someone in charge of using
organizational data as an asset in support of strategy.

TITLE
Title: Chief Data Officer (CDO)
• Description
– Directs organizational data leveraging (as coordinated architecture activities) ensuring
maximum support for strategy achievement
– Understands and influences enterprise business strategy through the leverage,
optimization and management of enterprise data assets
• Duties
– Understanding business strategy and developing an aligned enterprise data strategy
– Leveraging, optimizing, and managing enterprise data assets
– Coordinate enterprise data functions across all lines of business and breaking down silos
– Establishing/maintaining an advantageous data governance program
– Reducing data ROT/increasing data reuse
– Ensuring adequate access to and security of data
• Skills
– Demonstrated critical thinking, excellent communication, interpersonal relations and
negotiation skills are essential as well as strong administration, organizational, analytical
and problem solving skills
Background
– A bachelor’s degree in Computer Science, Information Technology or related field
(advanced degree desired), ten to fifteen years of progressive responsibility including
executive leadership ability. CDMP Preferred!

TITLE

Agenda
DAMA/DM BoK/CDMP
management
between Data and IT
Tweeting now:
#dataed

What do we teach business people about data?

What percentage of them deal with it daily?


What do we teach IT people about data?
• 1 course
– How to build a new
database
– 80% of IT expenses
are used to improve
existing IT assets
• What impression do
IT people get from
this education?
– Data is a technical
skill that is used to develop new databases
• This is not the best way to educate IT and business
people about data - every organization's
– Sole non-depleteable, non-degrading, durable, strategic asset

Top Five CIO Concerns 2005-2011

2005 2006 2007 2008 2009 2010 2011
Grant Thornton-State CIO Survey 1 1 1 1 1 1 6
Ameritech ITAA Annual CIO survey 1 1 1 1 1 1 6
CIO Magazine-State of the CIO 1 1 1 1 1 5
UK CIO Survey 1 1
Gartner Annual Priorities 1 1 1 1 1 1 1 7
Informationweek Global CIO top 10 issues 1 1 1 3
Accenture CIO Survey 1 1
KPMG & Harvey Nash 1 1 1 1 1 1 6
NASCIO Survey 1 1 1 1 1 1 1 7
Robert Half Technology 1 1 1 1 1 1 6
3 6 9 7 8 8 7 48

IT
/Inf
o rm
a

28 - datablueprint.com
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Copyright this and previous years by Data Blueprint - all rights reserved!
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Top Five CIO Concerns 2005-2011

teg
ic
pla
nn
ing
2005
2006
2007
2008
2009
2011
2010

The Top Job
• Finance
• Operations
• Sale/Marketing
• HR
Information
• Risk
• Technology/CIO
– Align IT initiatives with business goals
– Improving IT operations performance
– Cultivating the IT/business partnership Where does data go?
– Cost control/expense management
– Implementing new systems
– Leading change efforts
– Driving business innovation
– Redesigning business processes
– Developing and refining business strategy
– Negotiating with IT vendors
– Managing IT crises
– Developing market strategies & technologies
– Security management
– Studying trends to identify opportunities
29 - datablueprint.com
... data 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

TITLE

Agenda
DAMA/DM BoK/CDMP
management
between Data and IT
Tweeting now:
#dataed

What should TDJs do?
• Successfully leveraging organizational
data-based assets in support of
organizational strategy


T
s RO
s
Process Le

Data Leverage

Technologies People

• Permits organizations to better manage their sole non-depleteable, non-
degrading, durable, strategic asset - data
– within the organization, and
– with organizational data exchange partners
• Leverage
– Obtained by implementation of data-centric technologies, processes, and
human skill sets
– Increased by elimination of data ROT (redundant, obsolete, or trivial)
• The bigger the organization, the greater potential leverage exists
• Treating data more asset-like simultaneously
1. lowers organizational IT costs and
2. increases organizational knowledge worker productivity

CIOs must understand architecture


Nothing should be build
on this foundation!


CIOs must understand
engineering concepts

• It is tall USS Midway
• It has a clutch & Pancakes
• It was built in the 1940's
• It is still in regular use


CIOs aren't ...
• The ultimate authority on
organizational informational assets
• Able to devote the required time/attention
to the management of organizational
informational assets
• Possessed of the requisite expertise to
manage organizational informational
assets
• Situated to achieve success
organizationally as long as they have a
technology development perspective

TITLE

Agenda
DAMA/DM BoK/CDMP
management
between Data and IT
Tweeting now:
#dataed

Designing for Evolution is Different than Creating New Systems
Common Organizational Data Future State
(and corresponding data needs requirements)

Evolve (Version +1)

Systems
Development
Activities
Create

New
Organizational
Capabilities

Individual SDLC efforts make increasing use from IA
Increasing scope and depth
of information architecture utility

Organized Organized Organized
Requests Results system system system
metadata metadata metadata
Individual SDLC Effort Requests

Requirements
Requests Results
Design Results
Implement

Individual SDLC Effort
Requirements
Design
• Over time the: Implement

– Number of requests increase
Individual SDLC Effort
– Utility of the results increase
Requirements
– Amount of metadata contributed by
Design
new systems development
Implement
increases

Arguments for not reporting to IT
1. IT does not feel the true impact
of poor DM practices
2. IT does not that they do not know
organizational business rules
that govern data and its use.
3. IT does not own or control access to the subject
matter expertise ultimately needed to implement
business driven data centric data development
practices.
4. Only the business can competently assign values
on various data uses.
5. Reporting to IT has been expected because IT
owned the method.
6. CIOs are already slammed.

Arguments for reporting to the business
1. Appropriate division of
labor

2. Reduction in
organizational system
requirements
translations

3. Encourages business to
learn appropriate IT-
derived methods

4. Better encourages data
and architectural
component reuse

TDJ Reporting

Top Job

Top
Top Top Top Top
Information
Operations Data Finance Marketing
Technology
Job Job Job Job
Job

Data Governance Organization

• There is enough work to justify the function
• There is not much talent

TITLE

Agenda
DAMA/DM BoK/CDMP
management
between Data and IT
Tweeting now:
#dataed

Chief Electrification Officer

• Chief Electrification Officer – responsible for electrical
generating and distribution systems. The title was
used mainly in developed countries from the 1880s to
1940s during the electrification of industry, but is still
used in some developing countries.

Upcoming Special Event
Leading the Data Asset Management Team: CDO or Top
Data Job?
Join Peter Aiken, Ph.D. and Micheline Casey for
this interactive discussion on the role of Chief Data
Officer (CDO) or Top Data Job (TDJ).

Attendees will be presented with big ideas and alternative ways
not only for how to think about the role of CDO/TDJ but also how
to plan and establish a CDO/TDJ position at their organizations.
This webinar is intended to provide viewers with deep insights from
two data management thought leaders.

March 19, 2013 @ 2:00 PM ET/11:00 AM PT

Brought to you by:

45

TITLE
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Upcoming Events
April Webinar:
Unlock Business Value
through Data Governance
April 9, 2013 @ 2:00 PM ET/11:00 AM PT
Sign up here:
• www.datablueprint.com/webinar-schedule
• www.Dataversity.net

May Webinar:
Demystifying Big Data
May 14, 2013 @ 2:00 PM ET/11:00 AM PT
Sign up here:
• www.datablueprint.com/webinar-schedule
• www.Dataversity.net
Brought to you by:

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