1. Marketing Management
SUBMITTED TO:- SUBMITTED BY:-
ANOOP R OHRI ABHISHEK
BANSAL
BHUPINDER PAL
SINGH
ARVIND ARORA
ARNAV KHARHYAL
JAIDEEP SHARMA

2. MOTHERDAIRY

3. HISTORY
 Mother dairy was set up in 1974 under
the operation food programming.
 It is know a wholly owned company
of the National Dairy Development
Board(NDDB).
 Milk markets and sells dairy products
under the mother dairy brand like liquid
milk, dahi, ice cream, cheese and butter.
 It is one of the largest liquid plant in Asia.
 Completely automate all function of the
milk processing area ensures high
quality, reliability, and safety.

6. SWOT ANALYSIS
 STRENGTHS
* The major strength of the Mother Dairy is
the different variety of Milks and a
recognized BRAND name.
• The increasing demand for these
products.
• 62% market share in Delhi NCR region.

7. WEAKNESS
 Scarce Mother Dairy Outlets
 Less Margin given to the Outlet
owners to match the existing
competitors

8. OPPORTUNITIES
 There is a scope of business as there is
a demand for dairy products.
 Dairy should open more outlets to get
the maximum advantage of the demand.
 Need to put more stress in the face-to-
face direct marketing to reach to the
customers
 The increasing demand for these
products presents a great opportunity for
the Mother Diary to increase and scale
up the production

9. Threats
 Increasing competition from the other
brands
 Strong supply chain management by
the competitors
 Strong marketing strategy by
competitors by offering the discount
coupons to consumers and providing
healthy commissions to the retailers

10. competitors
 Amul
 Britania
 Nestle
 Vita
 Verka
 Baskins Robbins
 Others

11. Vision & Mission
 Vision - Provide quality food and
beverages to consumers at affordable
prices while ensuring fair returns to the
producers.
 Mission - Mother Dairy’s heritage is
intrinsically linked to the cooperative
movement in India. With determination &
pride we will continue to serve our
farmers, rural India & our consumers.
Our values reflect who we are & what we
firmly believe in.

12. Total production of milk
 Total production of milk in India is 630
million tones.
 India shares the 15% share in the total
of worlds production of milk.
 India's milk demand is likely to
increase to 170 million tones by 2020
from the current 105 million tones.

13. Consumption
 India has reached the minimum
consumption of 250 gram per
capita consumption per day

15. QUESTION
 What strategies should mother dairy
use in it’s expansion in west and south
??

16. HOW TO PRECOURE
RESOURCES?
 RURAL MARKETS
 LOCAL MARKETS

17. HOW TO ENTER INTO NEW
MARKKET
 1. CHOOSE THE BEST WAY OUT.
 2. Know about customer needs
 3. Understand who your new
competitors
 4.Identify your potential sales
channels

18. STRATEGIES
 MARKET RESEARCH
 PROMOTION STRATEGIES
 COMPARISION
 AWARENESS

19. ◦THANK YOU