analysis of companies current market condition

1. SUMMER INTERNSHIP PROJECT ON
STUDY OF COMPETITOR’S ANALYSIS AND GEOGRAPHICAL
MAPPING OF BUSINESS OPPORTUNITIES OF FIREPRO SYSTEM
PRESENTED BY:
ABHISHEK SINGH TOMAR
DIV-A ROLL NO. 44
MMS BATCH 2010-2012

2.  N. S. Narendra
CHAIRMAN AND MANAGING DIRECTOR
 N S Narendra is the Chairman and Managing Director
of Firepro Systems.
 He founded Firepro in 1992 with the intent of
providing a professional platform in the Fire Solutions
and Security space.

3. Firepro presence in all
Segments

4. IT & ITES Hospitality Malls & Multiplexes
Industries Government Hospitals
Offices Residential

5. National to International
 Australia
 Middle-East
 Singapore

6. TYPES OF SYSTEMS
ELECTRONIC SECURITY SYSTEMS
• FIRE HYDRANT AND • ACCESS
• ANALOG SPRINKLER SYSTEM CONTROL
ADDRESSABLE • MEDIUM & HIGH SYSTEMS
FIRE DETECTION , ALARM AND PUBLIC ADDRESS SYSTEM
(INTELLIGENT) VELOCITY WATER SPRAY • CCTV • Intelligent Building
FIRE DETECTION & SYSTEM SURVEILLANCE management
ALARM SYSTEM • FOAM SYSTEM SYSTEM system
• CONVENTIONAL • AUTOMATIC FLOODING • REMOTE
FIRE DETECTION & SYSTEMS CENTRAL
ALARM SYSTEM • CO2 FLOODING SYSTEM MONITORING
• GAS - LEAK • FM200 SYSTEM SERVICES
FIRE PROTECTION AND SUPPRESSION
DETECTION • NAF S III SYSTEM • INTRUSION
SYSTEM ALARM
• INERGEN SYSTEM
• PUBLIC ADDRESS SYSTEM
• PORTABLE FIRE
SYSTEM WITH
EXTINGUISHING SYSTEMS • PERIMETER
TWO WAY PROTECTION
COMMUNICATION • NAF S III FIRE
SYSTEM EXTINGUISHERS
• OPTIONAL • CO2 FIRE
INEGRATED EXTINGUISHERS
MULTIPLEXED • WATER CO2 FIRE
VOICE ALARM EXTINGUISHERS
EVACUATION • ABC / DCP POWDER FIRE
SYSTEM (i.e. EXTINGUISHERS
integrated FA / PA ) • MECHANICAL FOAM
FIRE EXTINGUISHERS

7. Pumps and Motors in FPS
 Hydrant Electrical Pump – To feed all hydrant line.
 Sprinkler Electrical Pump – To feed all sprinkler line.
 Diesel Engine Pump – Back up stand by for Hydrants
 Jockey Pump – Back up stand by for sprinkler/ hydrant line. Switch
on to compensate when system pressure drops below cut off
pressure
 Booster Pump – Utilises natural head of water to keep the hydrant
line from falling pressures and compensate for pressure drops.

8. Sprinkler system
A Fire Sprinkler System is
an active fire protection
measure, consisting of a
water supply, providing
adequate pressure and flow
rate to a water distribution
piping system, onto which
the fire sprinklers are
connected.

9. PROCESS FLOW
Sales order is taken by the Sales
Department
Design is prepared by the Design
department
Materials are procured as per
BOQ finalised
Installation of equipment’s on
the site
Quality tested and transfer of possession
with documents

10. CONTRACT
Work
Contract
Divisible Work
Contract

11. COMPETITOR’S
ANALYSIS

12. Competitors Analysis
Annual Turnover in Crore
others 3311.426
Kidde 185
Gunnebo 116.7
Minimax 40.37
Nittin Fire 146.504
Firepro 700
0 500 1000 1500 2000 2500 3000 3500

13. Number of Projects Completed
TOTAL PROJECT VALUE(IN LAKHS)
11401
5022 4287
252.5 1118
185 167 74 98

14. GEOGRAPHICAL MAPPING
60
50 100%
40
30 80%
20
60% 7
10
0 40%
20%
0%
commercial
MUMBAI PUNE

15. Key Account Potential
Business
Consultant Major Customers Potential(cr)
Hydro Mechanical HDIL, Dosti 20
Arkk Consulting Edelwiess, Kotak, Lodha 20
CES Govt Institutions 10
MEP Consultants DB, DLF, Ajmera 40
Gherzi Eastern Ltd Industrial 10
Mott McDonald Industrial 20
John Mech El Neelkanth Group, Peninsula Land 10
TCE Industrial 20
Integrated Consulting Lodha, B Raheja, 20
Power Engg Vascon 10
Pankaj Dharkar DB, Kalptaru, 40
Eskayem Marathon, Indiabulls, Nesco, 40
Sheth Techno Everest, Rustomjee Builder 10
Techno Group Nirmal Lifestyle, Crescent Group, 10
B Mehtalia Industrial, L&T 20
Spectral Indiabulls, K Raheja Corp, Oberoi Construction 40
Dyanesh Bhave Rajesh Builder, 10
Viraj Engg Industrial 10
TOTAL 360

16. SUGGESTION AND
RECOMMENDATION
• Western zone of India is experiencing a lot of
industrial projects
• Mumbai is rich with residential projects and in
Pune industrial projects are soaring in
• company should look into deploying more sale
person in western zone